Market Size of Men's Grooming Appliances Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 2.63 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Men's Grooming Appliances Market Analysis
The men's grooming appliances market is projected to register a CAGR of 2.63% over the next five years.
Personal grooming has been a new trend among the younger generation worldwide. Growing corporate culture and many working professionals have significantly contributed to the growing awareness of personal grooming. The increased focus on personal care and grooming is one of the major factors driving the men's grooming appliances market. Social media has become very influential in creating and popularizing fashion, makeup, and hairstyling trends. Hence, increasing product and brand promotions, including advertisements for men's grooming appliances on various media channels, are gaining consumers' attention.
The rise in male grooming products, supplemented by the presence of global vendors, is expected to drive the market during the forecast period. Men, while not traditionally associated with hair styling appliances, have become active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them the most. Product designs with a more masculine image, such as larger hand grips and larger buttons or appliances for shorter hair, such as mini straighteners, may record growth. The players in the market have been focused on launching novel products to cater to the shifting preferences of consumers. For instance, Emjoi offers Emagine Epilator, especially for men. This device is equipped with 72 tweezers and shaving and trimming attachments, making it a multi-purpose equipment.
Men's Grooming Appliances Industry Segmentation
Men's grooming appliances help men shave their face and trim their hair.
The men's grooming appliances market is segmented by type, distribution channel, and geography. By product type, the market is segmented into shavers, stylers/trimmers, epilators, and hair clippers. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. The report also considers the market for men's grooming appliances in established and emerging economies in North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Type | |
| Shavers | |
| Stylers/Trimmers | |
| Epilators and Hair Clippers |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Men's Grooming Appliances Market Size Summary
The men's grooming appliances market is experiencing a notable shift, driven by the increasing emphasis on personal grooming among younger generations and working professionals. This trend is further amplified by the influence of social media, which plays a significant role in popularizing fashion and grooming trends. As a result, there is a growing demand for men's grooming appliances, with global vendors capitalizing on this opportunity. The market is witnessing a rise in innovative product designs tailored specifically for men, such as hair straighteners with masculine features and multifunctional devices. Key players are focusing on product innovation to meet the evolving preferences of consumers, with partnerships and collaborations enhancing the availability and appeal of these products.
The market's growth is also fueled by rising concerns about health, hygiene, and personal appearance among men, alongside advancements in technology and increased media promotions. The Asia-Pacific region, in particular, is seeing a surge in demand for premium grooming appliances, driven by a lifestyle shift and a preference for a well-groomed appearance. Cordless trimmers and advanced shaving devices are gaining popularity, with manufacturers introducing products that offer convenience and superior performance. The competitive landscape is characterized by strategic mergers, acquisitions, and product launches by major players like Philips, P&G, and Panasonic, who are leveraging innovation to maintain their market positions and cater to the diverse needs of male consumers.
Men's Grooming Appliances Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Shavers
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2.1.2 Stylers/Trimmers
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2.1.3 Epilators and Hair Clippers
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Specialty Stores
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2.2.3 Online Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East and Africa
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Men's Grooming Appliances Market Size FAQs
What is the current Men's Grooming Appliances Market size?
The Men's Grooming Appliances Market is projected to register a CAGR of 2.63% during the forecast period (2024-2029)
Who are the key players in Men's Grooming Appliances Market?
Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, Spectrum Brands, Inc. and Wahl Clipper Corporation are the major companies operating in the Men's Grooming Appliances Market.
