Media & Entertainment Market Landscape - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Media & Entertainment Market Landscape is segmented by Type (Print Media, Digital Media, Streaming Media), and Geography.

Market Snapshot

Media & Entertainment Market Landscape Overview
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 13 %

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Market Overview

Media & Entertainment Market Landscape is expected to register a CAGR of over 13% during the forecast period (2021 - 2026). The rapid evolution of technology has transformed the media and entertainment industry, along with the integration of new disruptors for generating profitable growth across the sector.

  • The emergence of social media is disrupting the industry and players in the traditional industry are switching towards digital platforms, thereby increasing their ads spend on the digital media due to which the industry is significantly benefitted by digital tools and platforms thereby facilitating efficient production, distribution, and consumption of content revolutionizing the market growth.
  • With the emergence of digital behavior, subscription models are playing a primary role in the monetization of the digital platform with evolving technologies thereby creating opportunities for comp.anies in the media and entertainment industry to achieve greater operational efficiencies.
  • Also, smartphone penetration along with low data tariff, as well as investments in original and regional digital content, are some of the favorable factors for digital access and content supply respectively, for driving the online consumption across the media & entertainment industry.

Scope of the Report

With consumers becoming more digital, their media and entertainment consumption and purchase habits have also evolved from multi-tasking while watching TV to accessing information via multiple devices. This brings on both challenges and opportunities around the distribution and consumption of both print as well as digital content for companies across this industry. The user experience and their engagement with the media industry is still the primary business objective while investing in this sector. The industry is dominated by the broadcast sector where television programs and commercials are the primary sources of revenue.

By Type
Print Media
Banner, Leaflets & Flyers
Other Print Medias
Digital Media
Music & Radio
Electronic Signage
Mobile Advertising
Other Digital Media
Streaming Media
OTT Streaming
Live Streaming
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Streaming Media Sector is Gaining Traction Due to Emergence of OTT Media Across Online Platform

  • In the recent past, several live streaming virtual multichannel video programming distributors (MVPDs) had launched multiple offerings with a combination of live networks and on-demand contents.
  • With consumers across all age groups streaming more content than ever before, there is an ongoing dynamic shift from traditional pay TV, to subscription-based paid streaming video services along with the growth in the number of smartphone & tablet devices.
  • The rising popularity of high-quality videos in terms of their clarity is expected to boost the demand for better streaming media services. Furthermore, the focus of the OTT service providers such as Netflix and Amazon towards providing 3D movies along with the increasing popularity of 4K UHD content will be primary growth for the global media and entertainment contents thereby influencing the market’s growth positively.
Media & Entertainment Market Landscape Key Trends

North America to Register the Largest Growth Region During the Forecast Period

  • The North America media and entertainment industry is the largest growing industry that includes motion pictures, television programs & commercials, streaming content, music & audio recordings, broadcast, radio, book publishing, along with the evolving social media presence over the region.
  • Integration of new OTT services across the already existing subscription-based streaming devices among the US household is expected to drive the media & entertainment sector across the region. For instance, Comcast announced in summer 2018 to add Amazon Prime Video to the online content available through its service thereby enhancing the application of the OTT media, which already includes streaming services such as Netflix, YouTube, and Pandora.
  • Further, According to the American media measurement and analytics company comScore, Netflix capture 74% of the total penetration of US OTT household, followed by Youtube with 54% and Amazon by 33% penetration. Such high deployment of the OTT services across the region is expected to drive the demand of the video & entertainment industry.
Media & Entertainment Market Landscape Growth by Region

Competitive Landscape

The media & entertainment market landscape is highly competitive and consists of some of the prominent players leading across the industry. In terms of market share, some of the major players currently dominate the market. However, with the advancement in the emerging network technology (5G) across the OTT services, new players are increasing their market presence thereby expanding their business footprint across the emerging economies.

  • October 2019 - HarperCollins Publishers acquired world rights to Back, the first-ever memoir authored by Tiger Woods, one of the most storied and accomplished athletes in history. The deal was negotiated by Executive Editor Shannon Welch at HarperOne and Judith Curr, President and Publisher, HarperOne Group.
  • May 2019 - The Walt Disney Company and Comcast Corporation announced that Disney will assume full operational control of Hulu, effective immediately, in return for Disney and Comcast entering into a put/call agreement regarding NBCUniversal’s 33% ownership interest in Hulu.  

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Need for Fast Internet Connectivity With Ultra-Low Latency for OTT Media

      2. 4.2.2 Rising Application of Multimedia Services Across Emerging Economies

    3. 4.3 Market Restraints

      1. 4.3.1 Negative Statistics Due to the Regulatory Risks and Technological Changes

    4. 4.4 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Print Media

        1. Newspaper

        2. Magazines

        3. Billboard

        4. Banner, Leaflets & Flyers

        5. Other Print Medias

      2. 5.1.2 Digital Media

        1. Television

        2. Music & Radio

        3. Electronic Signage

        4. Mobile Advertising

        5. Podcasts

        6. Other Digital Media

      3. 5.1.3 Streaming Media

        1. OTT Streaming

        2. Live Streaming

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

      2. 5.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia-Pacific

      4. 5.2.4 Latin America

      5. 5.2.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 News Corporation

      2. 6.1.2 DreamWorks Animation SKG

      3. 6.1.3 Eros International PLC

      4. 6.1.4 Discovery Communications Inc.

      5. 6.1.5 Warner Media LLC

      6. 6.1.6 Comcast Corporation

      7. 6.1.7 Viacom Inc.

      8. 6.1.8 Walt Disney Company

      9. 6.1.9 Facebook, Inc.

      10. 6.1.10 Pearson PLC

      11. 6.1.11 Bertelsmann SE & Co. KGaA

      12. 6.1.12 Axel Springer SE

      13. 6.1.13 Ogilvy & Mather Pvt Ltd.

      14. 6.1.14 Dentsu Inc.

      15. 6.1.15 BBDO Worldwide

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Media & Entertainment Market market is studied from 2018 - 2026.

The Media & Entertainment Market is growing at a CAGR of 13% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

DreamWorks Animation SKG, Warner Media LLC, Walt Disney Company, News Corporation, Bertelsmann SE & Co. KGaA are the major companies operating in Media & Entertainment Market.

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