Market Size of Meat Snacks Industry
Study Period | 2019 - 2029 |
Market Size (2024) | USD 19.37 Billion |
Market Size (2029) | USD 26.75 Billion |
CAGR (2024 - 2029) | 6.67 % |
Fastest Growing Market | Asia |
Largest Market | North America |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Meat Snacks Market Analysis
The Meat Snacks Market size is estimated at USD 19.37 billion in 2024, and is expected to reach USD 26.75 billion by 2029, growing at a CAGR of 6.67% during the forecast period (2024-2029).
The market is primarily driven by the consumer’s preference for on-the-go snacking products that contain additional nutritional value added to the product. Meat snack products such as sausages, jerky, and sticks are popular among consumers for their taste and ease of availability in the market. Sausages made out of pork, beef, and chicken are extensively consumed as they are much more familiar and easily available in the market. Brands such as Banquet, Jimmy Dean, Applegate, Prunell, and others were among the popular sausage retailers in the market. For instance, According to the National Hotdog and Sausage Council, the retail sales of dinner sausages were about 1.2 billion pounds with USD 5.3 billion spent on dinner sausages in 2022.
Additionally, the benefits of consuming organic plant-based food, free from chemical additives, are expected to increase the demand for meat alternatives. The market is driven by the increased demand for snacks rich in nutrients, such as omega-3s, iron, and vitamin B12, resulting in players introducing fortified meat snack products. Portable snacks such as jerky, sticks, and sausages make it a convenient option for consumers requiring healthy meat snacks on the go.
Furthermmore, the processing modifications, such as slow meat roasting and value addition with exotic spices as exhibited by brands such as Wild Zora and Wilde Boldr, have captured the younger consumers' imaginations, who are seeking complete and portable protein snacking solutions. The emerging popularity of grass-fed meat snacks that are preservative-free and portion-controlled with a variety of flavor profiles and bite types is expected to sustain the growth of meat snacks in relatively mature markets of developed countries.
Meat Snacks Industry Segmentation
Meat snacks are on-the-go food products that are made from different animal sources such as beef, turkey, poultry, and more. They are also available in a variety of pre-packaged formats, depending on preference. The meat snacks market is segmented by type, distribution channel, and geography. By type, the market is segmented by jerky, stick, sausage, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD).
Product Type | |
Jerky | |
Sticks | |
Sausages | |
Other Product Types |
Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience Stores/Grocery Stores | |
Online Retail Stores | |
Other Distribution Channels |
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Meat Snacks Market Size Summary
The meat snacks market is experiencing significant growth, driven by consumer demand for convenient, on-the-go snacking options that offer nutritional benefits. Products such as sausages, jerky, and sticks are particularly popular due to their taste and availability. The market is characterized by a shift towards organic and plant-based alternatives, as consumers increasingly seek snacks rich in nutrients like omega-3s, iron, and vitamin B12. This trend has led to the introduction of fortified meat snack products, catering to those looking for healthy, portable protein sources. Brands are also innovating with processing techniques and exotic spices to attract younger consumers, further fueling market expansion.
In North America, the meat snacks market is dominated by a preference for portable and indulgent savory snacks, with a growing trend of "snackification" where consumers opt for snacks over traditional meals. This has led to increased sales of meat snacks, as consumers seek healthy alternatives to meet their nutritional needs. The market is highly competitive, with key players focusing on product innovation and premium offerings to capture the attention of health-conscious consumers. Strategic moves such as product launches, expansions, and mergers are common as companies strive to strengthen their market presence and cater to the evolving consumer preferences.
Meat Snacks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Rising Demand for Convenient Snacking Options
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1.1.2 Increase in Demand for New and Innovative Flavored Meat Snacks
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1.2 Market Restraints
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1.2.1 Fluctuations in the Price of Raw Materials
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Jerky
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2.1.2 Sticks
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2.1.3 Sausages
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2.1.4 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores/Grocery Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Spain
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2.3.2.5 Russia
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2.3.2.6 Italy
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East and Africa
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Meat Snacks Market Size FAQs
How big is the Meat Snacks Market?
The Meat Snacks Market size is expected to reach USD 19.37 billion in 2024 and grow at a CAGR of 6.67% to reach USD 26.75 billion by 2029.
What is the current Meat Snacks Market size?
In 2024, the Meat Snacks Market size is expected to reach USD 19.37 billion.