Market Trends of Middle East and Africa Men's Grooming Products Industry
Increasing Use of Social Media Platforms
The main factors driving the market in the region are rising skincare and hair care trends among the youthful male population, growing distribution channels, and high purchasing power. As the most prominent users, the concentration of internet users increased in the area. Online sales have been further boosted by convenience, the availability of different brands, and savings provided by online sellers. E-commerce is becoming a reality as a result of rising digital adoption, reinventing the buying process for consumers, reshaping user interactions, upending traditional business models, and opening up new growth prospects for both single- and multi-brand stores selling men's grooming products in the area.
In recent years, demand for men's grooming products such as skin care, hair care ad shaving products have grown as men have become more conscious of their appearance as a result of the rise of social media platforms such as Instagram and Facebook, where they are exposed to celebrity grooming routines and a plethora of new products that offer targeted solutions for escalated demand for men's grooming products. In 2021, According to We Are Social and Hootsuite companies there were 73.7 million people were using Instagram. Over the past few years, the practice of social media influencers sharing their grooming routines has increased, and both local and regional levels which are propelling the market growth.
Saudi Arabia Holds the Significant Share in Market
Saudi Arabia is one of the prominent markets for men's grooming products in the Middle East and Africa region, consumers tend to spend substantially on their appearance, thereby, supplementing the growth of skin care, shaving products, and haircare products in the country. The contribution of the personal care industry to the Saudi economy is booming exponentially. Rising awareness about hygiene, lifestyle upgrades, and increasing per capita income of people are primarily increasing the desirability of advanced grooming and skincare products, as consumers in the region are demanding minimal chemical content and highly functional ingredients in their products. Owing to this companies are expanding their presence in the country to satisfy consumer demands. For instance, In September 2021, the global men's grooming company and leading lifestyle brand announced its arrival in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. MANSCAPED had quickly become a coveted brand and a daily routine for millions of men.
A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for male grooming products are a few factors that boosted the growth of the market studied. The growing demand for natural/organic, herbal, and halal products and innovative and eco-friendly packaging designs is attributed to the market growth in the country. Moreover, harsh climatic conditions, poor water quality, and increased focus on personal well-being are factors driving the need for increasingly sophisticated personal care routines which will propel the growth of the men's grooming products market.
