Market Share of Middle East and Africa Men's Grooming Products Industry
The prominent players in the Middle East and African men's grooming products market are L'Oreal SA, Revlon Inc, Procter & Gamble, Unilever PLC, Beiersdorf AG, and Edgewell Personal Care. A company is adopting strategic approaches such as product launches, expansion, mergers, and acquisitions to gain market share. For instance, in February 2021, Gillette Middle East announced the release in the United Arab Emirates of the world's first heated shaving product, the Heated Razor by GilletteLabs. Available across the six The Art of Shaving stores in the United Arab Emirates and online on theartofshaving.ae. The razor provides an uninterrupted heat sensation due to its specially created warming bar, enabling users to experience the soothing pleasure of a hot towel shave with every stroke. However, the company was able to maintain one of the leading positions in the category in the entire region, as a result of its strong presence in numerous men's grooming categories and its strong reputation owing to its high-quality products.
Middle East and Africa Men's Grooming Products Market Leaders
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L'Oreal SA
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Procter & Gamble Company
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Unilever PLC
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Beiersdorf AG
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Edgewell Personal Care Company
*Disclaimer: Major Players sorted in no particular order
