Middle East and Africa Men's Grooming Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.45 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Middle East and Africa Men's Grooming Products Market Analysis
The Middle East and Africa Men's Grooming Products Market is projected to register a CAGR of 6.45% during the forecast period.
The personal grooming trend is increasingly impacting men's grooming, particularly among the millennials and generation Z men residing in the region, as the men belonging to this region are extensively looking after their health as well as their physical appearance. These factors are predominantly driving this trend in the Middle East and Africa. Rising awareness about hygiene, lifestyle upgrades, and increasing per capita income of people are primarily increasing the desirability of advanced skincare products, as consumers in the region are demanding minimal chemical content and highly functional ingredients in their products.
Several companies are making strategic investments, in research and development activities to develop innovative products with enhanced benefits, owing to the changing consumer preferences and to achieve competitive advantage. For example, L'Oréal commenced the launch of a new Research & innovation center to study South African hair and skin specialty as well as, beauty routines for Sub-Saharan customers. Moreover, the market is witnessing significant investments from global as well as local players, who are focusing on expanding their production capabilities and presence across the country, and, in turn, accelerating the growth of the market studied.
Some of the key players are embarking on mergers, acquisitions, and partnerships as their key strategies, to achieve consolidation and optimize their offerings. Moreover, these players are partnering with local players, to gain dominance in the local markets. For instance: In 2020, Estee Lauder Inc. has partnered with AlMalkiGroup and signed an exclusive distribution rights agreement. With this partnership, AlMalkiGroup has got all right to distribute Estée Lauder and Clinique & Tom Ford in all stores in Saudi Arabia
Middle East and Africa Men's Grooming Products Market Trends
Increasing Use of Social Media Platforms
The main factors driving the market in the region are rising skincare and hair care trends among the youthful male population, growing distribution channels, and high purchasing power. As the most prominent users, the concentration of internet users increased in the area. Online sales have been further boosted by convenience, the availability of different brands, and savings provided by online sellers. E-commerce is becoming a reality as a result of rising digital adoption, reinventing the buying process for consumers, reshaping user interactions, upending traditional business models, and opening up new growth prospects for both single- and multi-brand stores selling men's grooming products in the area.
In recent years, demand for men's grooming products such as skin care, hair care ad shaving products have grown as men have become more conscious of their appearance as a result of the rise of social media platforms such as Instagram and Facebook, where they are exposed to celebrity grooming routines and a plethora of new products that offer targeted solutions for escalated demand for men's grooming products. In 2021, According to We Are Social and Hootsuite companies there were 73.7 million people were using Instagram. Over the past few years, the practice of social media influencers sharing their grooming routines has increased, and both local and regional levels which are propelling the market growth.
Saudi Arabia Holds the Significant Share in Market
Saudi Arabia is one of the prominent markets for men's grooming products in the Middle East and Africa region, consumers tend to spend substantially on their appearance, thereby, supplementing the growth of skin care, shaving products, and haircare products in the country. The contribution of the personal care industry to the Saudi economy is booming exponentially. Rising awareness about hygiene, lifestyle upgrades, and increasing per capita income of people are primarily increasing the desirability of advanced grooming and skincare products, as consumers in the region are demanding minimal chemical content and highly functional ingredients in their products. Owing to this companies are expanding their presence in the country to satisfy consumer demands. For instance, In September 2021, the global men's grooming company and leading lifestyle brand announced its arrival in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. MANSCAPED had quickly become a coveted brand and a daily routine for millions of men.
A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for male grooming products are a few factors that boosted the growth of the market studied. The growing demand for natural/organic, herbal, and halal products and innovative and eco-friendly packaging designs is attributed to the market growth in the country. Moreover, harsh climatic conditions, poor water quality, and increased focus on personal well-being are factors driving the need for increasingly sophisticated personal care routines which will propel the growth of the men's grooming products market.
Middle East and Africa Men's Grooming Products Industry Overview
The prominent players in the Middle East and African men's grooming products market are L'Oreal SA, Revlon Inc, Procter & Gamble, Unilever PLC, Beiersdorf AG, and Edgewell Personal Care. A company is adopting strategic approaches such as product launches, expansion, mergers, and acquisitions to gain market share. For instance, in February 2021, Gillette Middle East announced the release in the United Arab Emirates of the world's first heated shaving product, the Heated Razor by GilletteLabs. Available across the six The Art of Shaving stores in the United Arab Emirates and online on theartofshaving.ae. The razor provides an uninterrupted heat sensation due to its specially created warming bar, enabling users to experience the soothing pleasure of a hot towel shave with every stroke. However, the company was able to maintain one of the leading positions in the category in the entire region, as a result of its strong presence in numerous men's grooming categories and its strong reputation owing to its high-quality products.
Middle East and Africa Men's Grooming Products Market Leaders
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L'Oreal SA
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Procter & Gamble Company
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Unilever PLC
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Beiersdorf AG
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Edgewell Personal Care Company
*Disclaimer: Major Players sorted in no particular order
Middle East and Africa Men's Grooming Products Market News
- In January 2022, Bandido Cosmetics launched in the United Arab Emirates. It offers hair & beard care & styling products, moisturizing natural ingredients, hair wax, pomade, clay, gel, shampoo, conditioner, beard shampoo & oil, aftershave cologne, and many more.
- In June 2021, Molten Brown launched a new range that includes four collections of shampoos and conditioners, each of which features a sustainably- sourced herb to Balance, Volumise, Hydrate, and Repair. The herbs include nettle, camomile, fennel, and coriander. The products are free from parabens and phthalates, and sulfates.
- In May 2021, Aussie launched a range of variants for different hair problems in Dubai, which includes Aussie Repair Miracle Shampoo, Aussie Miracle Moist Shampoo, Aussie Mega Shampoo, Aussie Colour Mate Shampoo, and Aussie SOS Kiss of Life. The products are all PETA-certified and cruelty-free.
Middle East and Africa Men's Grooming Products Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Skin Care Products
5.1.1.1 Face Wash
5.1.1.2 Moisturizers
5.1.1.3 Oil-Free Creams
5.1.1.4 Other Skin Care Products
5.1.2 Hair Care Products
5.1.2.1 Shampoo
5.1.2.2 Conditioners
5.1.2.3 Styling Products
5.1.2.4 Waxes
5.1.2.5 Other Hair Care Products
5.1.3 Shaving Products
5.1.3.1 Pre-shave
5.1.3.1.1 Shaving Cream
5.1.3.1.2 Pre-shave Oil
5.1.3.1.3 Shaving Soap
5.1.3.1.4 Other Pre-Shave Products
5.1.3.2 Post-shave
5.1.3.2.1 After-shave
5.1.3.2.2 Balms
5.1.3.2.3 Other Post-Shave Products
5.1.3.3 Razors and blades
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Country
5.3.1 United Arab Emirates
5.3.2 Saudi Arabia
5.3.3 South Africa
5.3.4 Nigeria
5.3.5 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 L'Oreal SA
6.3.2 Revlon Inc
6.3.3 Procter & Gamble
6.3.4 Unilever PLC
6.3.5 Beiersdorf AG
6.3.6 Edgewell Personal Care Company
6.3.7 BIC Group
6.3.8 Johnson & Johnson
6.3.9 Estee Lauder Companies, Inc.
6.3.10 Shiseido Co. Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Middle East and Africa Men's Grooming Products Industry Segmentation
Men's grooming products are products that are targeted toward them to enhance their appearance. The Middle East and Africa men's grooming products market is segmented by product type, distribution channel, and by geography. By product type, the market is segmented into hair care, skin care, and shaving products. The skin care products are further segmented into face washes, moisturizers, oil-free creams, and other skincare products. The hair care products are further segmented into shampoos, conditioners, styling products, waxes, and other hair care products. The shaving products segment is further classified into pre-shave and post-shave segments, with the former comprising shaving cream, pre-shave oil, shaving soap, and other pre-shave products. The post-shave sub-segment comprises after-shave, balms, other post-shave products, and razors and blades. By country, the market covers economies such as South Africa, the United Arab Emirates, Saudi Arabia, South Africa, Nigeria, and Rest of Middle East and Africa. For each segment, the market sizing and forecasts have been done in value terms of USD million.
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| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Country | |
| United Arab Emirates | |
| Saudi Arabia | |
| South Africa | |
| Nigeria | |
| Rest of Middle East and Africa |
Middle East and Africa Men's Grooming Products Market Research FAQs
What is the current Middle East and Africa Men's Grooming Products Market size?
The Middle East and Africa Men's Grooming Products Market is projected to register a CAGR of 6.45% during the forecast period (2024-2029)
Who are the key players in Middle East and Africa Men's Grooming Products Market?
L'Oreal SA, Procter & Gamble Company, Unilever PLC, Beiersdorf AG and Edgewell Personal Care Company are the major companies operating in the Middle East and Africa Men's Grooming Products Market.
What years does this Middle East and Africa Men's Grooming Products Market cover?
The report covers the Middle East and Africa Men's Grooming Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East and Africa Men's Grooming Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Middle East and Africa Men's Grooming Products Industry Report
Statistics for the 2024 Middle East and Africa Men's Grooming Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East and Africa Men's Grooming Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
