Massive Open Online Course Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 22.80 Billion |
| Market Size (2029) | USD 119.17 Billion |
| CAGR (2024 - 2029) | 39.20 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players-Market-ML.webp)
*Disclaimer: Major Players sorted in no particular order |
Massive Open Online Course Market Analysis
The MOOC Market size is estimated at USD 22.80 billion in 2024, and is expected to reach USD 119.17 billion by 2029, growing at a CAGR of 39.20% during the forecast period (2024-2029).
- The growing trend of digitalization, growing penetration of smartphones, and the flexible accessibility of the internet, associated with increasing demand for cost-effective education platforms, are boosting the growth of the massive open online course market.
- The advances in information and communication technologies are forcing educators and learners to move past time, space, and environmental constraints. While standard classroom education has been a well-known learning system, education outside the classrooms, especially the one improved through technologies such as massive open online courses (MOOCs), has grown enormously over the past few years.
- MOOCs are gaining considerable traction among knowledge seekers owing to their low cost and lack of eligibility requirements. Additionally, these courses can sustain people in transitioning their careers by acquiring further qualitative knowledge and expertise and enhancing their opportunities. Such factors are further anticipated to drive the market in the coming years.
- Moreover, the shift toward digital learning has increased the growth of the market. Students worldwide are now used to online learning, increasing the need for the MOOC market.
- Governments across countries are urging universities and schools to adopt and promote MOOCs to provide maximum benefits to students, driving the need for MOOCs.
- During the COVID-19 pandemic, owing to lockdowns in many countries, the demand for MOOCs surged, with students worldwide adopting digital learning platforms. Enrollment in MOOCs has increased significantly since the pandemic. For instance, in 2023, Coursera witnessed a significant surge in interest from learners pursuing genAI content, with searches spiking four times compared to the previous year. Responding to this demand, prominent university and industry collaborators rolled out over 35 genAI courses and projects, attracting a staggering 570,500 enrollments. This translated to an enrollment rate of nearly one person per minute for genAI content on Coursera throughout the year.
Massive Open Online Course Market Trends
The Technology Segment is Expected to Hold a Major Share
- The technology segment is one of the most developed in the market. Most people enroll in this category as it is the easiest to monetize. Also, the growing adoption of the latest technologies, like AI and data analytics, across multiple industries is expected to boost the segment’s growth over the forecast period.
- The technology segment mainly consists of courses related to computer science. The syllabus of MOOCs is designed around the latest technologies and software used in companies and on the job market. MOOCs see more enrollments in emerging areas like blockchain, artificial intelligence (AI), smart cities, cryptocurrency, data science, data analytics, statistics, machine learning, and cybersecurity.
- According to Class Central, among the top 100 online courses until now, technology holds the most significant number. Some of the most enrolled courses in the technology segments in the last few years include Introduction to Interactive Programming in Python (Rice University via Coursera), Getting Started with Python (the University of Michigan via Coursera), Machine Learning (Stanford University via Coursera), Introduction to Programming with MATLAB (Vanderbilt University via Coursera), Elements of AI (the University of Helsinki via Independent), and Divide and Conquer, Sorting and Searching, and Randomized Algorithms (Stanford University via Coursera).
- In order to capture the growing opportunity in the technology segment, market vendors must continuously upgrade their courses and launch new courses on technology subjects.
- For instance, in May 2024, the Tokyo Tech Academy for Super-Smart Society, under its Online Education wing, announced the re-launch of a beginner-friendly, on-demand programming course. Titled "Programming for beginners: Learning basics with computer Shogi," this course is hosted on edX, a prominent MOOC platform jointly founded by MIT and Harvard. The course, led by Professor Atsushi Takahashi and MATLAB TAs from the School of Engineering, trains participants in programming fundamentals. Notably, no prior programming or Shogi knowledge is necessary, and participants can access MATLAB, the course's primary tool, for free via a limited-time license from MathWorks.
- Further, as the need for technology subjects grows, market vendors continuously launch new courses to capture the opportunity, thus driving the technology segment.
- In 2023, CodinGame conveyed that web development stood out as the most sought-after tech skill among recruiters, followed by DevOps and database software skills. Interestingly, over 16 percent of recruiters mainly targeted candidates with cybersecurity expertise. AI/machine learning/deep learning secured the fourth spot, with about a quarter of respondents highlighting it as their top priority. These trends mirror the tech skills that developers globally prioritize, notably web development and AI/machine learning/deep learning.
Asia-Pacific Expected to Witness Significant Market Growth
- Due to its enormous working and studying population, China uses digital learning technology to enhance education equity, quality, and efficiency. Moreover, government efforts are further fostering the growth of MOOCs in China.
- Asia-Pacific countries such as India and China are witnessing significant demand for massive open online courses (MOOCs) owing to increasing digitization, smartphone use, internet penetration, and the number of online learners.
- The MOOC market is gaining momentum in the region due to the establishment and functioning of national MOOC portals, such as Indonesia's Cyber Education Institute, JMOOCs, KMOOCs, M-MOOCs, XuetangX, ThaiMOOC, and India's SWAYAM.
- In February 2024, the Government of India launched the 'SWAYAM Plus' platform in Delhi. This platform, developed in collaboration with industries such as L&T, Microsoft, and CISCO, focuses on enhancing employability and professional skills. The Indian Institute of Technology Madras will oversee the operations of 'SWAYAM Plus,' building on its heritage as a founding institution of Swayam-NPTEL, a central MOOC platform.
- Additionally, in many countries in the region, MOOCs are becoming a part of the education system, which is expected to boost the market in the coming years.
Massive Open Online Course Industry Overview
- Governments are increasingly acknowledging online education's potential to democratize access to learning and address skill gaps in their populations. Initiatives such as funding for MOOC platforms, accreditation of online courses, and partnerships between governments and educational institutions complete an enabling environment for growing the MOOC market.
- Government-sponsored programs often target underserved communities, promoting digital literacy and academic equity. By championing online education, governments encourage innovation, foster cooperation, and boost the prevailing development of the MOOC ecosystem.
- MOOC platforms provide opportunities for individuals in remote areas or developing countries to engage with courses from prestigious universities and institutions, democratizing education on a global scale. This accessibility fosters inclusivity and diversity within the learning community, breaking traditional educational barriers. The availability of courses in multiple languages further enhances accessibility, catering to a diverse audience of learners. As demand for lifelong learning grows globally, the accessibility offered by MOOCs continues to drive their widespread adoption and popularity.
- The MOOC market is fragmented and competitive and has significant players such as Coursera Inc., edX Inc. (2U), Udacity Inc. (Accenture), Udemy Inc., Canvas Networks Inc., and FutureLearn Ltd. In terms of market share, some of the major players currently dominate the market. However, with the growth of the innovative educational platform, new players are increasing their market presence and expanding their footprint across emerging economies.
Massive Open Online Course Market Leaders
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Coursera Inc.
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edX Inc. (2U)
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Udacity Inc. (Accenture)
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Udemy Inc.
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Canvas Networks Inc.
*Disclaimer: Major Players sorted in no particular order
-Market-Conc.webp)
Massive Open Online Course Market News
- June 2024: UNESCO and LG AI Research joined forces to create a global MOOC focused on the ethics of artificial intelligence (AI). The course's primary goal is to promote the ethical advancement and utilization of AI technologies.
- May 2024: Pepperdine University's education technology company and 2U Inc., the online platform edX, bolstered their collaboration. They are set to launch six new online degree programs focusing on licensure-based fields. These programs include a Master of Science in Education, a Master of Arts in Teaching, three doctoral programs in education, and a pioneering Master of Science in Speech-Language Pathology, marking for Pepperdine's College of Health Science.
- March 2024: Accenture announced the acquisition of Udacity, marking a strategic move to bolster its presence in the burgeoning AI education sector. Accenture concurrently unveiled a substantial USD 1 billion investment in a new technology education platform dubbed Learn Vantage.
- February 2024: 2U Inc., the parent company of the renowned online learning platform edX, launched a strategic collaboration. This partnership, forged with the University of Surrey, aims to introduce and facilitate the rollout of online master's degrees and professional certificate programs. The collaboration would debut with five online degree offerings, paving the way for a robust lineup. By 2026, the initiative targets a comprehensive suite featuring a minimum of 15 master's degrees and an equivalent number of professional certificate programs. The move is set to democratize access to the esteemed UK institution, making its offerings accessible to a global student base.
Massive Open Online Course (MOOC) Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 Aftereffects and Other Macroeconomic Factors on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Demand for Cost Effective Education Platforms
5.1.2 Increasing Requirement of Global Training
5.2 Market Restraints
5.2.1 Low Course Completion Rate
5.2.2 Poor Discussion Forum and Mentoring
5.3 Market Opportunities
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 cMOOC
6.1.2 xMOOC
6.2 By Subject Type
6.2.1 Technology
6.2.2 Business
6.2.3 Science
6.2.4 Other Subject Types
6.3 By Geography***
6.3.1 North America
6.3.1.1 United States
6.3.1.2 Canada
6.3.2 Europe
6.3.2.1 United Kingdom
6.3.2.2 France
6.3.2.3 Germany
6.3.2.4 Spain
6.3.3 Asia
6.3.3.1 China
6.3.3.2 India
6.3.3.3 Japan
6.3.3.4 South Korea
6.3.4 Australia and New Zealand
6.3.5 Latin America
6.3.5.1 Brazil
6.3.5.2 Mexico
6.3.5.3 Argentina
6.3.6 Middle East and Africa
6.3.6.1 United Arab Emirates
6.3.6.2 Saudi Arabia
6.3.6.3 South Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Coursera Inc.
7.1.2 edX Inc. (2U)
7.1.3 Udacity Inc. (Accenture)
7.1.4 Udemy Inc.
7.1.5 Canvas Networks Inc.
7.1.6 FutureLearn Ltd (Global University Systems)
7.1.7 openSAP (SAP SE)
7.1.8 360training.com Inc.
7.1.9 Iversity Inc. (Springer Nature)
7.1.10 Miríadax (Telefónica Learning Services S.L.U.)
7.1.11 Blackboard Inc. (Providence Equity Partners)
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
Massive Open Online Course Industry Segmentation
A massive open online course (MOOC) is a web-based distance learning program designed for the participation of large numbers of geographically dispersed students. Courses related to subjects such as technology, business, and science are considered under the report's scope. Technology includes computer science, IT, data analytics, and statistics; the business comprises finance, marketing, entrepreneurship, leadership, and strategy. The science segment includes electronics, physics, chemistry, life sciences, and engineering. Apart from the mentioned segments, the rest are covered under other subject types.
The massive open online course (MOOC) market is segmented by type (cMOOC and XMOOC), subject type (technology, business, science, and other subject types), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The report offers the market sizes in value terms (USD) for all the above-mentioned segments.
| By Type | |
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| xMOOC |
| By Subject Type | |
| Technology | |
| Business | |
| Science | |
| Other Subject Types |
| By Geography*** | ||||||
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| Australia and New Zealand | ||||||
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Massive Open Online Course (MOOC) Market Research FAQs
How big is the MOOC Market?
The MOOC Market size is expected to reach USD 22.80 billion in 2024 and grow at a CAGR of 39.20% to reach USD 119.17 billion by 2029.
What is the current MOOC Market size?
In 2024, the MOOC Market size is expected to reach USD 22.80 billion.
Who are the key players in MOOC Market?
Coursera Inc., edX Inc. (2U), Udacity Inc. (Accenture), Udemy Inc. and Canvas Networks Inc. are the major companies operating in the MOOC Market.
Which is the fastest growing region in MOOC Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in MOOC Market?
In 2024, the North America accounts for the largest market share in MOOC Market.
What years does this MOOC Market cover, and what was the market size in 2023?
In 2023, the MOOC Market size was estimated at USD 13.86 billion. The report covers the MOOC Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the MOOC Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MOOC Industry Report
Statistics for the 2024 MOOC market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MOOC analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
