Market Share of Industrying Technology Market
The marketing technology market is moderately consolidated with several players like Amazon Inc., Acoustic L.P., Active Campaign, Adobe Inc, Microsoft Corporation, etc. The companies continuously invest in strategic partnerships and product developments to gain substantial market share. Some of the recent developments in the market are
In May 2023, KikitoTech, a marketing technology firm specializing in scaling eCommerce businesses, announced a strategic alliance with Texas-based growth marketing agency Boon Marketing. Under this collaboration, both organizations will combine their expertise & resources to provide innovative and cost-effective growth marketing solutions to eCommerce businesses of all sizes in the ever-growing U.S. market. By leveraging KikitoTech's proven tech capabilities and Boon Marketing's deep understanding of the North American market, the partnership is expected to drive significant growth for eCommerce brands in this region.
In April 2023, Rackspace Technology, an end-to-end, multi-cloud technology solutions company, announced that Braze, a comprehensive consumer engagement platform that interactions between consumers and brands they value, has expanded its relationship with Rackspace Technology with a multi-year agreement that will support growth and innovation for the company. Braze has been a Rackspace ObjectRocket customer for several years and relies on Rackspace Technology to manage the company's MongoDB databases with disaster recovery, replication, fault tolerance, and high availability for Braze's databases.
Marketing Technology Market Leaders
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Amazon Inc.
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Acoustic L.P.
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Active Campaign
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Adobe Inc
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Microsoft Corporation
*Disclaimer: Major Players sorted in no particular order
