Market Trends of Pakistan Tourism and Hotel Industry
Rising Inbound Tourism
The Government of Pakistan has eased the country's visa policy, which has played a key role in attracting a large number of foreign tourists. The country has observed an increase in the number of foreigners who have visited tourist attractions in the country during the past six years, especially in the enthralling places located in the northern parts of the country. Following the policies of the current government and measures taken to promote domestic and international tourism, the country expects to see a rise of 30% in the number of visitors over the coming period. The largest number of International tourists in Pakistan arrives from the United Kingdom, followed by the United States, India, and China. More than 15% of tourism share in Pakistan is from foreign visitors, and it has observed an increase in level in comparison to the pre-COVID-19 period.
Rising Hotel Industry in the Country
The hostel industry in Pakistan is acting as a stimulant for the development of its economy, and the sector is continuously growing and flourishing. Hotels are playing a very important role in the promotion of tourism, with more hotels being set up in the country. Avari Hotel, Pearl Continental Hotel, Nishat Hotel, Serena Hotel, and Faletti’s Hotel have emerged as the biggest luxury hotel chain in Pakistan over the years. Online sales channels of Hotels in Pakistan have observed a continuous rise over the years, making it feasible for foreign as well as domestic tourists to pre-plan their trips. This expansion of the hotel industry in Pakistan is adding to the tourism GDP of the country, and as the global hotel chains are increasing their investment in the region, it is creating new market opportunities for the tourism and hotel industry in Pakistan.
