Pakistan Tourism and Hotel Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR (2024 - 2029) | > 6.56 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Pakistan Tourism and Hotel Market Analysis
The Pakistan Tourism and Hotel Market is expected to register a CAGR of greater than 6.56% during the forecast period(2024-2029).
Pakistan is emerging as an important investment destination for new hotel & tourism industry development. The hotels in Pakistan are witnessing a substantial increase in occupancy and are expected to continue further in the upcoming years. In the long to medium term, the market is expected to gain momentum, with the country emerging as one of the most sought-after tourist destinations, making it an attractive tourist destination for travelers. With major initiatives towards promoting the hospitality industry, the country expects tourism to contribute more than USD 3.5 billion over the coming period.
With the advent of the COVID-19 pandemic, Pakistan's tourism and hospitality industries suffered losses, as people were unable to visit Pakistan amidst safety measures and various lockdowns imposed by the government. The administration announced plans to develop and promote tourism with the relaxation of visa restrictions for foreign travelers during the period. Hotels in the country witnessed severe losses, with 3 out of 7 big hotels in Karachi being closed due to the pandemic.
Post-COVID-19, with the opening of the economy for tourism activities, the revenue of the hotel industry in Pakistan is observing continuous growth with an increase in the number of bookings made through online channels. With its efforts towards reviving the country's tourism, the government launched the Salam Pakistan brand, indicating the country’s commitment to promoting its diverse tourism sector. In addition to this, package holidays in the country are observing steep growth, creating opportunities for various sectors and agents involved in the hospitality industry.
Pakistan Tourism and Hotel Market Trends
Rising Inbound Tourism
The Government of Pakistan has eased the country's visa policy, which has played a key role in attracting a large number of foreign tourists. The country has observed an increase in the number of foreigners who have visited tourist attractions in the country during the past six years, especially in the enthralling places located in the northern parts of the country. Following the policies of the current government and measures taken to promote domestic and international tourism, the country expects to see a rise of 30% in the number of visitors over the coming period. The largest number of International tourists in Pakistan arrives from the United Kingdom, followed by the United States, India, and China. More than 15% of tourism share in Pakistan is from foreign visitors, and it has observed an increase in level in comparison to the pre-COVID-19 period.
Rising Hotel Industry in the Country
The hostel industry in Pakistan is acting as a stimulant for the development of its economy, and the sector is continuously growing and flourishing. Hotels are playing a very important role in the promotion of tourism, with more hotels being set up in the country. Avari Hotel, Pearl Continental Hotel, Nishat Hotel, Serena Hotel, and Faletti’s Hotel have emerged as the biggest luxury hotel chain in Pakistan over the years. Online sales channels of Hotels in Pakistan have observed a continuous rise over the years, making it feasible for foreign as well as domestic tourists to pre-plan their trips. This expansion of the hotel industry in Pakistan is adding to the tourism GDP of the country, and as the global hotel chains are increasing their investment in the region, it is creating new market opportunities for the tourism and hotel industry in Pakistan.
Pakistan Tourism and Hotel Industry Overview
The report covers major players operating in the hospitality industry in Pakistan. The market is fragmented, with a large number of players operating in the Market. The travel and tourism companies in Pakistan are offering various international and inbound tourism packages to attract a large number of customers and gain a more competitive advantage. As Pakistan is emerging as a tourist destination among travelers, various international and national hotel chains have created a strong presence in the market in terms of their services and offerings. Some of the leading players in the market are Cox & Kings Pakistan (Pvt) Ltd, ClickPakistan, Karachi Marriott Hotel, Avari Towers Karachi, and Islamabad Serena Hotel, among others.
Pakistan Tourism and Hotel Market Leaders
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Cox & Kings Pakistan (Pvt) Ltd
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ClickPakistan
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Karachi Marriott Hotel
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Avari Towers Karachi
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Islamabad Serena Hotel
*Disclaimer: Major Players sorted in no particular order
Pakistan Tourism and Hotel Market News
- March 2023: Radisson Hotel Group announced the signing of two new hotels in Islamabad, Pakistan, with a commitment to expanding its footprint in the South Asian market. The two new hotels, Radisson Blu Hotel & Residences (consisting of 432 rooms, suites, and serviced apartments) and Radisson Hotel Islamabad Multi Gardens, include 165 rooms, including four executive suites.
- February 2023: Valor Hospitality Partners, a global integrated hotel and operations solutions company, announced to be operating the Hyatt Regency Lahore DHA. The franchise agreement with Hyatt and FP Global (Private) Limited marks the first Valor property in Pakistan to expand its portfolio into Southwest Asia.
Pakistan Tourism and Hotel Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Share Of Inbound Tourism
4.2.2 Rise In Number of 3 Star and 5 star Hotels
4.3 Market Restraints
4.3.1 Major Share Of Tourism Is Concentrated Domestically
4.3.2 Decline in business travel in the region affecting the market
4.4 Market Opportunities
4.4.1 Demand for Luxury Tourism Driving the Market
4.4.2 Consumer-specific demand and facility for Expensive Western Tourist
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Technological Innovations in Pakistan Hotel and Tourism Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type of Tourism
5.1.1 Inbound Tourism
5.1.2 Outbound Tourism
5.2 By Type of Hotel
5.2.1 Economy and Budget Hotels
5.2.2 Mid-Scale Hotels
5.2.3 Upper Scale Hotels
5.2.4 Premium and Luxury Hotels
5.2.5 Other Types of Hotel (Shared Living Spaces, Rented Apartments, Service Apartments, etc.)
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Pakistan Tours Limited
6.2.2 Click Pakistan
6.2.3 Zeb Travels
6.2.4 Cox & Kings Pakistan (Pvt) Ltd
6.2.5 Adventure Tours Pakistan
6.2.6 Sitara Travel
6.2.7 Rakaposhi Tours (Pvt) Ltd
6.2.8 Islamabad Serena Hotel
6.2.9 Pearl Continental
6.2.10 Heritage Luxury Suites
6.2.11 Ramada by Wyndham Lahore
6.2.12 Karachi Marriott Hotel
6.2.13 Movenpick Hotel Karachi
6.2.14 Awari Towers Karachi*
- *List Not Exhaustive
7. MARKET FUTURE TREND
8. DISCLAIMER AND ABOUT US
Pakistan Tourism and Hotel Industry Segmentation
Hospitality means extending a welcome to travelers or offering a home away from home. The hospitality industry is a vast sector that includes all the economic activities that directly or indirectly contribute to or depend upon travel and tourism. The hospitality industry in Pakistan is segmented by type of tourism (inbound tourism and outbound tourism) and by type of hotel (economy and budget hotels, mid-scale hotels, upper-scale hotels, premium and luxury hotels, and other types of hotels (shared living spaces, rented apartments, service apartments, etc.)). The report offers market size and forecasts for the hospitality industry in Pakistan in USD for all the above segments.
| By Type of Tourism | |
| Inbound Tourism | |
| Outbound Tourism |
| By Type of Hotel | |
| Economy and Budget Hotels | |
| Mid-Scale Hotels | |
| Upper Scale Hotels | |
| Premium and Luxury Hotels | |
| Other Types of Hotel (Shared Living Spaces, Rented Apartments, Service Apartments, etc.) |
Pakistan Tourism and Hotel Market Research Faqs
What is the current Pakistan Tourism and Hotel Market size?
The Pakistan Tourism and Hotel Market is projected to register a CAGR of greater than 6.56% during the forecast period (2024-2029)
Who are the key players in Pakistan Tourism and Hotel Market?
Cox & Kings Pakistan (Pvt) Ltd, ClickPakistan, Karachi Marriott Hotel, Avari Towers Karachi and Islamabad Serena Hotel are the major companies operating in the Pakistan Tourism and Hotel Market.
What years does this Pakistan Tourism and Hotel Market cover?
The report covers the Pakistan Tourism and Hotel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Pakistan Tourism and Hotel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key trends in Pakistan's Travel and Tourism Market?
The key trends in Pakistan's Travel and Tourism Market are a) Rise of domestic tourism and growing interest in adventure and eco-tourism b) Increased use of online booking platforms c) Shift towards authentic and unique travel experiences
Pakistan Tourism and Hotel Industry Report
The Pakistan tourism and hotel market is experiencing rapid growth, driven by supportive government initiatives, increasing domestic and international tourism, and a diverse cultural and natural landscape. Key market segments include inbound and outbound tourism, as well as various types of hotels such as economy and budget hotels, mid-scale hotels, upper-scale hotels, premium and luxury hotels, and others. The tourism industry in Pakistan is characterized by a rising trend in hotel occupancy and average rates, spurred by improved infrastructure and government campaigns promoting tourism. The adoption of digital platforms for travel planning and booking has further facilitated market growth. The future outlook for the Pakistan tourism and hotel market is promising, with continued growth expected across various sectors, driven by innovation, collaboration, and evolving consumer preferences. The market analysis includes insights into market share, size, and revenue growth, with a comprehensive forecast and historical overview available in industry reports. The hotel industry in Pakistan is poised for substantial expansion, making it an attractive destination for travelers and investors alike. Statistics for the Pakistan Tourism and Hotel market share, size, and revenue growth rate are available in Mordor Intelligence™ Industry Reports. Pakistan Tourism and Hotel analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.
Hospitality Market in Pakistan Report Snapshots
