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Malta E-commerce Market Size (2024 - 2029)

The e-commerce market size in Malta is experiencing significant growth, driven by factors such as advanced infrastructure, high internet penetration, and an increasing number of card-based payment systems. The Maltese government's efforts to expand the IT sector and enhance service standards have further supported this growth. Despite a preference for traditional shopping, the adoption of digital technologies by microenterprises, SMEs, and larger firms is on the rise, with consumers frequently using the internet to research products before making purchases. The COVID-19 pandemic has accelerated the shift towards online shopping, leading to changes in consumer behavior and an increase in e-commerce sales.

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Market Size of Malta E-commerce Industry

Malta E-Commerce Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 15.91 %
Market Concentration Low

Major Players

Malta E-Commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Malta E-commerce Market Analysis

The Malta E-commerce market is expected to register a CAGR of 15.91% from 2022-2027. The market is primarily driven by advanced infrastructure, high internet penetration, and a growing number of card-based payment systems.

  • The Maltese government has been working on expanding the IT sector in recent years, assuring good service standards across Malta and Gozo. The Malta Information Technology Agency's E-Government service is the Maltese government's electronic delivery of public information and services to individuals and businesses. Consumers increasingly use mobile devices (smartphones and tablets) to access the internet.
  • While Maltese customers still prefer conventional shopping, microenterprises, SMEs, and major firms have recognized the potential benefits of digital technologies. According to a study by the Malta Communications Authority, the internet is frequently used by consumers seeking information before purchasing in-store or online, and 70% of internet users research products before purchasing them.
  • The United Kingdom is Malta's most popular internet shopping destination, followed by China and the United States. Only a third of digital buyers, however, shop on domestic websites. The primary reasons for not shopping online from local websites are the lower costs and limited product selection compared to overseas companies.
  • COVID-19 has compelled numerous businesses to strengthen their online presence, steadily increasing e-commerce sales. In addition, the legislation imposed requirements to ensure adequate levels of transparency in online commercial communications.
  • As a result of the pandemic-related restrictions, consumers, whether they are frequent e-Commerce users or prefer to shop in-store, changed their shopping patterns. According to a recent poll by the Malta Communications Authority, 27% of internet users said they increased their online buying during COVID-19, while only 1% said they made their first online purchase. Another 57% said their digital buying habits haven't changed.

Malta E-commerce Industry Segmentation

E-commerce is the purchasing and selling of products and services over the Internet. It is conducted over computers, mobiles, tablets, and other smart devices. There are primarily two types of e-commerce, including Business-to-Consumer (B2C) and Business-to-Business (B2B).

The Malta E-commerce Market is segmented into B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

By B2C E-commerce
Market size (GMV) for the period of 2017-2027
Market Segmentation - by Application
Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B E-commerce
Market size for the period of 2017-2027
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Malta E-commerce Market Size Summary

The e-commerce market in Malta is experiencing significant growth, driven by advanced infrastructure, high internet penetration, and an increasing number of card-based payment systems. The Maltese government's efforts to expand the IT sector and improve service standards across Malta and Gozo have been pivotal. The Malta Information Technology Agency's E-Government service plays a crucial role in delivering public information and services electronically. Despite a preference for traditional shopping, the potential benefits of digital technologies are being recognized by microenterprises, SMEs, and larger firms. The internet is a vital tool for consumers, with many researching products online before making purchases. However, a significant portion of digital buyers still prefer international websites due to lower costs and broader product selections compared to local options. The COVID-19 pandemic has accelerated the shift towards online shopping, prompting businesses to enhance their digital presence and increasing e-commerce sales.

Malta boasts a sophisticated telecommunications network, with widespread internet access facilitated by providers like Melita, Go, and Vodafone, alongside numerous free Wi-Fi hotspots managed by the Malta Communications Authority. The Electronic Commerce Act, established in 2006, has been instrumental in the rapid expansion of e-commerce in Malta, ensuring transparency and basic identifying information for online transactions. The government's E-commerce Digital Strategy has further supported this growth by equipping businesses with the necessary skills and resources to leverage e-commerce opportunities. The market is moderately fragmented, with major players such as ISB LIMITED, YellowBit IT Solutions, Amazon, Apple, and Zalando dominating online sales. These companies are actively engaging in partnerships and innovations to expand their market share, contributing to Malta's position as a significant player in the e-commerce sector.

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Malta E-commerce Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Key market trends and share of E-commerce of total Retail sector

    4. 1.4 Impact of COVID-19 on the E-commerce sales

  2. 2. Market Segmentation

    1. 2.1 By B2C E-commerce

      1. 2.1.1 Market size (GMV) for the period of 2017-2027

      2. 2.1.2 Market Segmentation - by Application

        1. 2.1.2.1 Beauty & Personal Care

        2. 2.1.2.2 Consumer Electronics

        3. 2.1.2.3 Fashion & Apparel

        4. 2.1.2.4 Food & Beverage

        5. 2.1.2.5 Furniture & Home

        6. 2.1.2.6 Others (Toys, DIY, Media, etc.)

    2. 2.2 By B2B E-commerce

      1. 2.2.1 Market size for the period of 2017-2027

Malta E-commerce Market Size FAQs

The Malta E-commerce Market is projected to register a CAGR of 15.91% during the forecast period (2024-2029)

YellowBit IT Solutions, Amazon, Zalando, Apple and Shein are the major companies operating in the Malta E-commerce Market.

Malta E-commerce Market Report Snapshots

E-Commerce Market in Malta Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)