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Malaysia Pet Food Market Size

The Malaysia pet food market is experiencing significant growth, driven by the increasing pet population and the trend of pet humanization, which has made owners more conscious of pet nutrition. The market size is expanding as cat food emerges as the largest and fastest-growing segment, fueled by the rising popularity of cats due to their low maintenance needs. The dog food segment also holds a substantial share, with a shift from home-cooked meals to commercial options. Additionally, the market is witnessing interest in non-traditional pets, contributing to the overall market expansion. This growth is supported by heightened consumer interest in pet adoption and increased spending on pet care and nutrition.

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Market Size of malaysia pet food Industry

Malaysia Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 317.30 Million
svg icon Market Size (2029) USD 443.03 Million
svg icon Largest Share by Pets Cats
svg icon CAGR (2024 - 2029) 6.90 %
svg icon Fastest Growing by Pets Cats
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Malaysia Pet Food Market Analysis

The Malaysia Pet Food Market size is estimated at USD 317.30 million in 2024, and is expected to reach USD 443.03 million by 2029, growing at a CAGR of 6.90% during the forecast period (2024-2029).

317.30 Million

Market Size in 2024 (USD)

443.03 Million

Market Size in 2029 (USD)

6.42 %

CAGR (2017-2023)

6.90 %

CAGR (2024-2029)

Largest Market by Product

69.13 %

value share, Food, 2022

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The high pet ownership rates and the availability of various food products, including custom-made foods with specialized diets, boosted the food product market.

Largest Market by Animal

52.95 %

value share, Cats, 2022

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As cats are the dominant pets in Malaysian households, cat owners frequently buy premium-quality cat food containing specialized ingredients, thus increasing the segment’s share in the market.

Fastest-growing Market by Product

12.44 %

Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029

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The rising demand for vitamins, minerals, and probiotics and the wider availability of specific pet health condition supplements are increasing the usage of nutraceuticals.

Fastest-growing Market by Animal

9.04 %

Projected CAGR, Cats, 2023-2029

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With the expanding cat ownership rates, the consumer demand for commercial cat foods, including wet food and cat treats, resulted in the growth of the segment in the country.

Leading Market Player

25.40 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, primarily focusing on product innovations in the country. It launched various pet food lines under the Royal Canin and Nutros brands.

Cat food dominated the Malaysian pet food market due to the large pet cat population in the country

  • Pets in Malaysia are an integral part of many households. The growing trend of pet humanization made Malaysian pet owners more conscious about ensuring the best nutrition. As a result, the pet food market grew by 37.2% between 2017 and 2022, driven by an increase in the pet population of 30.5% during the same period.
  • Cat food is the largest and fastest-growing market in the country, with a projected CAGR of 9.0% during the forecast period, owing to the significant increase in the cat population, which grew by more than 50% between 2017 and 2022. The increasing cat population also increased the demand for cat food products in the country. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness.
  • In the Malaysian pet food market, the dog food segment held the second-largest market share, valued at USD 73.9 million in 2022. This growth can be due to the growing number of dog owners shifting from home-cooked food to commercial pet food in the country, along with the growing expenditures on dogs. As a result, the dog food segment grew from USD 57.5 million in 2017 to USD 73.9 million in 2022.
  • Other animals include birds, small mammals, and rodents. The increasing adoption of other animals in Malaysia is driven by a growing interest in these non-traditional pets. As a result, the other pets segment was valued at USD 56.5 million in 2022.
  • The pet food market in the country is expected to be driven by the growing consumer interest in pet adoption and the increasing expenditures on pets, coupled with the growing awareness of pet nutrition and diet.
Malaysia Pet Food Market

Malaysia Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • Pets in Malaysia are an integral part of many households. The growing trend of pet humanization made Malaysian pet owners more conscious about ensuring the best nutrition. As a result, the pet food market grew by 37.2% between 2017 and 2022, driven by an increase in the pet population of 30.5% during the same period.
  • Cat food is the largest and fastest-growing market in the country, with a projected CAGR of 9.0% during the forecast period, owing to the significant increase in the cat population, which grew by more than 50% between 2017 and 2022. The increasing cat population also increased the demand for cat food products in the country. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness.
  • In the Malaysian pet food market, the dog food segment held the second-largest market share, valued at USD 73.9 million in 2022. This growth can be due to the growing number of dog owners shifting from home-cooked food to commercial pet food in the country, along with the growing expenditures on dogs. As a result, the dog food segment grew from USD 57.5 million in 2017 to USD 73.9 million in 2022.
  • Other animals include birds, small mammals, and rodents. The increasing adoption of other animals in Malaysia is driven by a growing interest in these non-traditional pets. As a result, the other pets segment was valued at USD 56.5 million in 2022.
  • The pet food market in the country is expected to be driven by the growing consumer interest in pet adoption and the increasing expenditures on pets, coupled with the growing awareness of pet nutrition and diet.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Malaysia Pet Food Market Size Summary

The Malaysian pet food market is experiencing significant growth, driven by the increasing pet humanization trend and a rising awareness of pet nutrition. As pets become integral members of households, Malaysian pet owners are more conscious of providing high-quality nutrition, which has fueled the market's expansion. The cat food segment is particularly prominent, reflecting the growing popularity of cats as pets due to their low maintenance and cost-effectiveness. The dog food segment also shows substantial growth as more dog owners transition from home-cooked meals to commercial pet food. Additionally, the market sees a rising interest in non-traditional pets, contributing to the diversification of pet food products available.

The market's growth is further supported by the increasing expenditures on pets and the demand for premium pet food products. Pet owners are increasingly opting for natural and grain-free options, reflecting a broader trend towards pet humanization and health-conscious choices. The premiumization of pet food is evident, with a significant portion of sales coming from high-quality, specially formulated products. Retail channels, both offline and online, play a crucial role in the distribution of pet food, with supermarkets and specialty stores leading in sales. The market is moderately consolidated, with major players like Colgate-Palmolive Company, FARMINA PET FOODS, General Mills Inc., Mars Incorporated, and Nestle (Purina) dominating the landscape.

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Malaysia Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Malaysia Pet Food Market Size FAQs

The Malaysia Pet Food Market size is expected to reach USD 317.30 million in 2024 and grow at a CAGR of 6.90% to reach USD 443.03 million by 2029.

In 2024, the Malaysia Pet Food Market size is expected to reach USD 317.30 million.

Pet Food Market in Malaysia Report Snapshots

Malaysia Pet Food Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis Up to 2029