Market Share of Malaysia Luxury Goods Industry
The Malaysia luxury goods market is competitive with multinational companies that have gained preference due to their strong market presence through an extensive distribution network. The leading players in the market are Rolex S.A., Prada S.p.A, The Estée Lauder Companies Inc., Burberry Group PLC, and LVMH Moët Hennessy Louis Vuitton, among others.
Merger and acquisition, partnership, expansion of retail channels, and new product development are strategic approaches adopted by leading companies to boost their brand positioning. For instance, in April 2021, Rolex launched new watches of novelties in Malaysia and worldwide. Rolex unveiled a further Explorer II reference featuring a stainless steel case measuring 42mm in diameter and a matching steel bezel.
Malaysia Luxury Goods Market Leaders
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Rolex S.A.
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Prada S.p.A
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The Estée Lauder Companies Inc.
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Burberry Group PLC
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LVMH Moët Hennessy Louis Vuitton
*Disclaimer: Major Players sorted in no particular order
