Market Trends of Luxury Yacht Industry
Sailing Luxury Yacht to fuel Market Demand
- The target audience for the luxury yacht market is the ultra-rich individuals. The increasing number of high-net-worth individuals is expected to drive the market growth. According to Forbes, the United States recorded the highest number of billionaires at 735, followed by China (including Hong Kong and Macau)at 562. Moreover, the total number of billionaires has increased from 1665 in 2022 to 169 in 2023 in India.
- According to the Bloomberg Billionaires Index, around 131 billionaires doubled their net worth during the pandemic. Additionally, the maximum number of ultra-high net worth individuals resided in the North American regions, and Europe is considered to be the fastest growing. Hence, with the global GDP on the rise and more billionaires stepping up, the luxury yacht market is expected to see a rise in the forecast period.
- Moreover, celebrities, CEOs, and business tycoons are the primary customers of the luxury yacht market; many of them are investing in luxury yachts for recreational use. For instance, in June 2023, Billionaire Eric Schmidt won the auction to buy a luxury Superyacht, which also contains a helipad valued at USD 68 million.
- The increase in the number of billionaires every year, coupled with an increase in wealth, which results in high purchasing power, will fuel the growth of the market.
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Europe is Expected to be the Market Leader
- Europe is among the countries with one of the highest shares of billionaires globally and is considered to be the fastest growing in terms of billionaire's wealth. Scenic beauty countries like Greece and Italy are expected to be the market leader during the forecast period. A large number of tourists come to the region, and many parties are also organized on private yachts. Government initiatives to boost tourism in the region are the major factors for growth in the market.
- For instance, in December 2022, the European Union Council approved the European Agenda for Tourism 2030 to make European tourism more digital and greener. Sales of Yachts in 2021 were high, and a rise in demand made it hold a new record for yachts in 2022, as 606 yachts were introduced in the market. Moreover, countries such as Greece, Croatia, Spain, Italy, and France are top tourist destinations, with the rise in fishing activities and water sports being the major driving factors.
- Greece ranked 5th in the list of preferred European countries for the next trip among European travelers. There were approximately 30 million travelers visited Greece in 2022. However, in 2021, leisure travel generated the highest travel and tourism spending in Greece, accounting for 95 percent of the total expenditure. Furthermore companies are expanding their presence in the country to expand their market share. For instance,
- In April 2023, Sea-Alliance, group announced the launched of it sister company in Greece. Through this expansion the company aims to cater the demand of the increasing demand of popular cruising destination in Greece. Sea-Alliance Group IKE is expected to provide yacht sales, yacht charter management, and yacht management. Furthermore, the company is also intends to use its marina management expertise to participate in upcoming public tenders in Greece.
- Due to the rising trend of owing yachts among the ultra-rich, the European region is expected to witness significant growth in the forecast period.
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