Market Share of Luxury Perfume Industry
The luxury perfume market is moderately fragmented and comprises international and regional competitors. Key players like LVMH Moët Hennessy Louis Vuitton, Hermès International SA, Kering SA, and Chanel SA, among others, are focused on product innovation, specifically designed and targeted for women and unisex consumer groups. Active companies are competing based on different factors, including product offerings, price, ingredients, and marketing activities, to gain a competitive advantage in the market.
Key players are focusing on online distribution channels for their products' online marketing and branding to attract more customers. The major global players have a range of luxury perfume brands under their parent organizations, catering to different sets of customers and playing on brand loyalty.
Luxury Perfume Market Leaders
-
Compagnie Financière Richemont SA
-
Hermès International S.A.
-
Kering SA
-
Chanel SA
-
LVMH Moët Hennessy Louis Vuitton
*Disclaimer: Major Players sorted in no particular order
