Market Share of Luxury Packaging Industry
The luxury packaging market is fragmented, and the new players are expanding their businesses into emerging regions. The high rate of competitive rivalry among international and regional players intensifies the competition. Key players include Amcor PLC, HH Deluxe Packaging, and DS Smith PLC.
- In December 2023, Innovative Beauty Group’s FASTEN Packaging company introduced Goodloop, its refillable and recyclable jar for cream products intended to combine luxury branding with sustainable progress. It is made of recycled PP and PET so that it can be fully recyclable. The pack constitutes a transparent outer jar and a curved inner portion, designed to provide a ‘sleek’ appearance.
- In October 2023, Wrapology, a London-based luxury packaging company that works with various high-profile, international, and emerging brands with a focus on design, was acquired by German carton and boxes specialist Carton Group. Through this acquisition, Carton Group planned to provide packaging solutions that not only surpass the functional requirements and expectations of its customers but also spark a strong emotional and promotional response from end consumers.
- In August 2023, in India, Ferrero Rocher Moments revamped its packaging strategy. The brand introduced pouches available in factory-packed hangsells and shelf-ready dispensers that are accessible across modern and traditional retail outlets, as well as on e-commerce platforms. This launch addressed consumer demands for self-consumption, sharing, and gifting. The new packaging preserved the premium essence and design elements of the classic Ferrero Rocher, utilizing gold-colored packaging and contemporary design patterns.
Luxury Packaging Market Leaders
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HH Deluxe Packaging
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Amcor Plc
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DS Smith Plc
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Crown Holdings, Inc.
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International Paper Company
*Disclaimer: Major Players sorted in no particular order
