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• July 2024: Boody, an Australian underwear manufacturer, has launched a new shapewear product line. The Shaper Range offers improved support while maintaining comfort and breathability. Each item is engineered to accommodate body movement, incorporating a soft, wide waistband for a supportive and flattering fit.
• June 2024: The London Contour Experts Group (LCE), in partnership with the trade fair Performance Days, has launched the 'Bodywear Collective'. This new segment at Performance Days showcases trends in underwear, swimwear, dancewear, shapewear, and sportswear, including products such as sports bras and leggings.
• February 2024: Spanx, the renowned shapewear brand, debuted its inaugural brand campaign in London. The campaign, emphasizing the uniqueness of personal style, is prominently showcased at various tube stations across London, including high-traffic spots like Oxford Circus and Tottenham Court Road.
• November 2023: Knix, an intimate apparel company, introduced a new Leakproof technology in its shapewear product line. The Leakproof Shapewear has an absorption capacity of 0.8 to 3 teaspoons of liquid, equivalent to one to three standard tampons or one to two pantyliners. This product innovation is available in two variants: the Leakproof High Rise Shaper Short and the Leakproof High Rise Shaper Brief. Knix offers these products in a size range from XS to XXXXL.

• April 2024: Adidas announced the launch of a new product line, which includes seven footwear styles, six pairs of sneakers, and one set of slides. Two Gazelles in all-white and all-black lead the charge, with the rest of the sneaker lineup consisting of one-offs of the Handball Pro, Moston Super, Wensley Low, and Whitworth.
• April 2024: Adidas Basketball announced that NBA All-Star Anthony Edwards would become a signature athlete and release the first signature shoe.
• April 2024: For spring 2024, Hoka launched a variety of road, trail, and hiking shoes. The footwear range includes CLIFTON 9, hiking shoes, fashion shoes, and competition shoes like ROCKET X2, exposing HOKA to new demographics.

• January 2024: Pair Eyewear, the direct-to-consumer customizable eyewear brand, unveiled a new partnership with National Vision Inc., the second-largest optical retailer in America. The brand stated that this partnership helps introduce affordable bundles, including Pair’s customizable, stylish, and accessible eyewear. 
• September 2023: Ray Ban partnered with EssilorLuxottica to launch a new generation of Ray-Ban Meta smart glasses. As per the brand's claim, the new glasses feature improved audio and cameras, over 150 different custom frames and lens combinations, and are lighter and more comfortable. 
• March 2022: Web Eyewear launched a collection of sunglasses for the Spring-Summer 2021 season inspired by two innovative concepts reflected in frames with a contemporary attitude. 

• September 2023: Cat Footwear introduced the Invader Mid Vent, showcasing a range of innovative features. The Invader Mid Vent is equipped with a ReViveTech Engineered Comfort footbed, a 100% Post Industrial Recycled Lining featuring an NXT footbed cover, a durable EVA midsole, a robust nylon shank, a composite toe for added protection, and a rugged industrial-grade rubber outsole.
• October 2022: Xena Workwear unveiled the Valence SD shoe, a Chelsea boot designed for dissipative purposes. This shoe comes with elastic side panels on both sides for ease of wear. It is available in two variants: one crafted from LWG Certified leather in a rich chestnut shade, and the other using vegan leather in a stylish onyx hue.
• August 2022: Mallcom India, a leading integrated manufacturer of head-to-toe personal protection equipment based in India, expanded its product range by introducing aesthetically designed safety shoes under the brand name FREDDIE. Mallcom India's FREDDIE shoe collection is dedicated to safeguarding workers in various hazardous work environments.

• July 2023: Louis Vuitton launched the Taurillon Monogram collection on the Echoing Maison runway. The collection included the Christopher backpacks, the slim Sac Plat mini, and the Keepall25.
• April 2023: Samsonite launched a Luggage Trade-In campaign offer, supporting its commitment to sustainability. The company, with its local partners WWF Philippines and Envirotech, called for trade-ins of any brand or size and offered up to 35 percent off on Samsonite's Oc2Lite and Niarmodels.
• August 2022: Samsonite introduced a new line of luggage, "Magnum Eco," made from yogurt cups and plastic bottles. The lining of this new line of luggage is made from plastic mineral water bottles that have been converted into the exterior of hard-side cases.

• May 2023: Alessandro Vittore, a United Kingdom-based clothing company, announced its plans to launch the brand in Indian Market.
• March 2023: In Japan, UNIQLO announced its collaboration of Attack on Titan with its UT brand for a brand new slate of t-shirts. The company claims to offer seven new designs, with online orders consisting of a custom box that features scenes from the manga.
• March 2023: Italian Colony announced the launch of its online store in India and claims to provide affordable Italian fashion to Indians. The company also claims that the online store currently offers a range of men's pants, including joggers, cargo, jeans, and trousers.
• February 2023: Forever 21 announced its relaunch in Japan as an upscale clothier. The company claims that it aims to localize the brand by size, color, and design. Further, they also state that around 80% of Forever 21s new collection would be launched in the fashion-crazy country via online sales and a pop-up store in central Tokyo.

• March 2023: H&M announced the launch of its online United States resale program; the company introduced the platform in partnership with ThredUp to reduce fashion waste. The company claims that the launch of the platform included 30,000 items of used clothes and accessories in the women's and kids' categories on its website.
• February 2023: Adidas announced its plans to launch a new collection of trendy sportswear-style clothing targeted at the next generation; American actress and Gen Z style icon Jenna Ortega modeled the brand. The company claims that the Sportswear apparel will be introduced both online and in stores.
• February 2023: In an effort to boost Massimo Dutti's brand awareness and sales in the United States, the Inditex group continued to integrate its brands and introduced the former brand's offer on Zara's United States website.

• February 2023: Marks & Spencers announced the launch of the sports edit platform on its website. The launch included over 200 sportswear and apparel products across women's activewear and apparel from third-party brands, including Beyond Yoga, FP Movement, Girlfriend Collective, and YMO.
• April 2022: Associated British Foods plc's retail brand Primark announced the launch of its brand new website, which allows customers to browse their favorite styles. The company claims that the service does not allow shoppers to buy clothes online; it only provides the ability to check the availability of products in its 191 stores across the country.
• March 2021: M&S announced the online launch of its 'Brands at M&S' during spring. The company claims that these new brands will be in addition to the curated offers that are already available on its website.

• October 2022: Huawei launched the Watch D in the United Kingdom market. The watch was claimed to have a blood pressure monitor feature, which already has regulatory approval for the United Kingdom and Europe. The company launched its product through its website and other third-party online retailers as well.
• October 2022: Amazfit launched its water-resistant smartwatch, Amazfit Falcon, in Germany. The company made the watch available through the Amazon website and the manufacturer's website. It featured a particularly robust titanium case, more than 150 sports modes, and 24/7 health monitoring.
• June 2021: Fossil launched its first LTE smartwatch in the United Kingdom in partnership with Vodafone through various online retailing platforms, including its own. The watch included features like heart-rate sensor hardware, GPS, activity tracking, sleep tracking, and NFC payments.

• January 2023: Citizen Watch Canada launched its next-generation smartwatch at CES 2023. The all-new CZ Smart was claimed to feature an advanced, IBM Watson-powered wellness app through which the device can be connected to a mobile for easy access. The app uses personal data points accumulated by the watch to boost personalization by tracking the wearer's unique characterization, rhythms, and habits. The company made this product available on its official e-commerce website.
• November 2022: Garmin launched a Bounce LTE-connected kids smartwatch With communication and location tracking technology where parents can easily communicate with and locate their child. Moreover, health metrics such as sleep, steps, active minutes, and fitness activities, including walking, running, biking, and pool swimming, can be tracked and viewed. The company announced that this product can be purchased via the Garmin online store in the United States.
• September 2022: Apple announced the launch of Series 8 watches through its online retailing store and other third-party online retailers. This product is launched with the latest health features, including an innovative temperature sensor that enables advanced features for women's health and Crash Detection for severe car crashes.