Loyalty Management Market Size - Industry Report On Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers Loyalty Program Management Companies and is Segmented by Solution (B2C, B2B, and Corporate), Industry Vertical (BFSI, Consumer Goods and Retail, Healthcare, IT and Telecom, Travel and Hospitality, and Manufacturing), Deployment (On-Premise and On-Demand), and Geography (North America (the United States and Canada), Europe (Germany, United Kingdom, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), Latin America (Brazil, Argentina, Mexico, and Rest of Latin America), and Middle-East and Africa (United Arab Emirates, Saudi Arabia, South Africa, Nigeria, and the Rest of Middle-East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Million for all the Above Segments.

Loyalty Management Market Size

Loyalty Management Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 14.07 Billion
Market Size (2030) USD 31.45 Billion
CAGR (2025 - 2030) 17.45 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Loyalty Management Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Loyalty Management Market Analysis

The Loyalty Management Market size is estimated at USD 14.07 billion in 2025, and is expected to reach USD 31.45 billion by 2030, at a CAGR of 17.45% during the forecast period (2025-2030).

The loyalty management landscape is experiencing a significant transformation driven by digital innovation and changing consumer expectations. According to the Antavo Global Customer Loyalty Report 2023, 88.5% of corporate respondents trust loyalty programs as essential tools to combat inflation and potential recession, highlighting the strategic importance of these systems in current economic conditions. The integration of artificial intelligence and machine learning technologies is revolutionizing how businesses understand and predict consumer behavior, enabling more sophisticated purchase probability analysis and revenue forecasting. Furthermore, the emergence of Web3 technology for loyalty programs is leading to innovations like experiential loyalty, where users receive digital treasures and participate in immersive brand communities.


The industry is witnessing a substantial shift toward data-driven personalization and omnichannel engagement strategies. Recent studies indicate that customers who redeem personalized offers demonstrate 4.5 times higher annual spending compared to those who don't engage with such offers. This trend has prompted major platforms to enhance their technological capabilities, with companies like Salesforce launching Web3-powered NFT management platforms in 2023 to help clients create token-based loyalty programs. The integration of blockchain technology is particularly noteworthy, as it enables transparent and secure reward tracking while creating new opportunities for customer engagement management through digital collectibles and exclusive experiences.


The market is experiencing a notable evolution in program sophistication and investment priorities. According to industry surveys, 67.7% of organizations plan to increase their investments in customer retention management initiatives, while 80% of companies measuring their loyalty program ROI report positive returns, averaging 4.9 times more revenue than their expenses. This financial success is driving innovation in program design, with 78.6% of businesses planning to revamp their existing loyalty programs, representing a seven-percentage point increase from the previous year. The focus is shifting from traditional point-based systems to more sophisticated engagement mechanisms that incorporate gamification, social responsibility, and experiential rewards.


The industry is increasingly embracing sustainability and ethical considerations in loyalty program design. Environmental, Social, and Governance (ESG) initiatives are becoming central to loyalty strategies, with programs incorporating sustainable rewards and ethical consumption incentives. Major retailers and financial institutions are launching green loyalty initiatives that reward environmentally conscious purchasing decisions and sustainable lifestyle choices. This trend is particularly evident in the integration of loyalty programs with mobile payment systems and digital wallets, creating seamless experiences while reducing physical card production and waste. The convergence of technology and sustainability is creating new opportunities for brands to align their loyalty programs with broader corporate responsibility goals while meeting evolving consumer preferences.

Segment Analysis: By Solution

B2C Segment in Global Loyalty Management Market

The Business-to-Consumer (B2C) segment dominates the global loyalty management market, commanding approximately 52% market share in 2024. This significant market position is driven by businesses' growing emphasis on customer-centric solutions and the increasing need for direct relationships with consumers. The widespread adoption of loyalty program management solutions in B2C companies can be attributed to their ability to accumulate business-critical data for predicting and influencing potential customer behavior. These solutions are particularly effective in gathering customer satisfaction information and internal sourcing of customer experience data, allowing companies to perform smart segmentation based on satisfaction levels. The rising penetration of smartphones worldwide has also led B2C market players to offer rewards systems on mobile platforms, enabling consumers to access their order history, points, special offers, rewards, and loyalty cards digitally anywhere and anytime.

Market Analysis of Loyalty Management Market: Chart for By Solution

B2B Segment in Global Loyalty Management Market

The Business-to-Business (B2B) segment is projected to experience the highest growth rate of approximately 18% during the forecast period 2024-2029. This accelerated growth is driven by the increasing competition and marketing among businesses, leading to a greater focus on building stronger relationships with business partners. Unlike B2C programs, B2B loyalty solutions often emphasize rewards that provide business enhancement for clients or special experiences, including business consultancy and exclusive partnerships. The segment's growth is further fueled by the adoption of innovative technologies such as artificial intelligence and machine learning, enabling more personalized customer engagement strategies and unique value propositions tailored to each client's specific needs. The trend toward digital transformation and the need for enhanced partner collaboration is expected to continue driving the adoption of B2B customer loyalty software solutions.

Remaining Segments in Solution Market Segmentation

The Corporate segment plays a vital role in the loyalty management market by offering specialized solutions for internal corporate programs and employee engagement initiatives. This segment focuses on providing customized solutions based on insights and in-house implementations that help organizations build and manage loyalty programs for their workforce and business partners. Corporate loyalty program management solutions are particularly effective in enhancing employee retention, improving workplace satisfaction, and creating a more engaged workforce. The segment demonstrates the versatility of loyalty solutions platforms in addressing not just external customer relationships but also internal stakeholder engagement, contributing to the overall growth of the loyalty management ecosystem.

Segment Analysis: By Deployment

On-demand Segment in Loyalty Management Market

The on-demand deployment segment dominates the global loyalty management market, commanding approximately 71% market share in 2024. This significant market position is driven by the segment's comprehensive and fully integrated platform capabilities for managing the complete loyalty lifecycle. Cloud-based customer loyalty software solutions offer businesses the flexibility to partner with other companies, allowing everyone to reap the rewards while providing expertise, scalability, and adaptability to cater to requirements both now and in the future. The infrastructure supports multiple solutions to authenticate and manage customers, from traditional card-based loyalty to modern digital solutions like mobile application-based account management. Organizations are increasingly adopting cloud-based deployment due to its ability to understand and evaluate each relationship regardless of the complexity of client and account hierarchies, ensuring faster time to market with quick launch of effective loyalty campaigns. The segment's growth is further propelled by its ability to increase the impact of loyalty programs, retain valued customers, attract new customers through cross-selling, and drive holistic customer-centric programs to facilitate end-to-end customer engagement.

On-premise Segment in Loyalty Management Market

The on-premise deployment segment continues to maintain its significance in the loyalty management market, particularly among organizations with specific security and compliance requirements. This deployment model intensifies the effectiveness of customer loyalty initiatives, leading to the minimization of attrition and increasing the importance of crucial customer relationships. The framework enables major end-user industries, such as retail organizations and the hospitality industry, to better understand their customers, make effective, relevant plans for their diverse group of customers, target them fruitfully, and garner insights into the performance of the organization's loyalty programs. With the effectiveness of the on-premise solution, businesses can acquire and use customer insights to convey innovative solutions that further intensify customer experience across a host of channels. The segment particularly appeals to organizations in highly regulated industries where storing sensitive data in a cloud environment is prohibited.

Segment Analysis: By Industry Verticals

Consumer Goods and Retail Segment in Loyalty Management Market

The Consumer Goods and Retail segment dominates the global loyalty management market, commanding approximately 24% market share in 2024. This significant market position is driven by increasing competition and marketing initiatives among consumer goods retailers, coupled with the growing digitalization and innovations in membership management programs making them more accessible to smaller retailers. The segment's strength is further reinforced by retailers implementing various strategies to increase consumer loyalty, including multiple loyalty program management programs, discounts, and incentive opportunities. Digital disruption and new influencing techniques have transformed traditional approaches, enabling retailers to collect consumer data more efficiently and create individualized strategies for enticing customers to purchase more. Consumer packaged goods (CPG) companies are particularly benefiting from loyalty programs as they help forge direct relationships with consumers, identify previously anonymous customers, and gather consistent data about consumer preferences, lifetime value, and marketing ROI.

BFSI Segment in Loyalty Management Market

The Banking, Financial Services, and Insurance (BFSI) segment is emerging as the fastest-growing segment in the loyalty management market, projected to grow at approximately 20% during 2024-2029. This remarkable growth is primarily attributed to the rapid digitalization of banking services and the emergence of digital disruptors such as FinTech companies demonstrating the power of online presence. Financial institutions are increasingly recognizing that customers might switch to competitors with better customer retention strategies if their demand for more personalized, relevant treatment goes unanswered. To strengthen bonds with customers, banks and financial institutions are introducing innovative customer rewards management programs specifically designed to address the challenges faced by these companies. These next-generation customer retention tools are proving effective in fostering long-lasting trust, shielding customers from competition, and boosting digitalization efforts in the BFSI sector.

Remaining Segments in Industry Verticals

The loyalty management market encompasses several other vital segments including Healthcare, IT & Telecom, Travel & Hospitality, and Manufacturing sectors. The Healthcare segment is witnessing significant growth due to the increasing need for powerful marketing features, patient records, and data analytics to attract and retain customers. The IT & Telecom sector focuses on developing customer-centric points management system solutions to combat high customer turnover rates. The Travel & Hospitality segment emphasizes "benefits and VIP experience" driven loyalty programs as part of their business strategy, while the Manufacturing sector is transitioning from product-centric to consumer-centric approaches through specialized loyalty solutions. Each of these segments contributes uniquely to the market's dynamics, driven by their specific industry requirements and customer engagement needs.

Loyalty Management Market Geography Segment Analysis

Loyalty Management Market in North America

North America represents a mature and sophisticated loyalty management market, driven by high digital adoption rates and advanced customer relationship management practices. The United States and Canada form the key markets in this region, with businesses across retail, financial services, and hospitality sectors actively implementing innovative loyalty programs. The region's market is characterized by the presence of major loyalty management companies and increasing adoption of AI and machine learning technologies in loyalty program management.

Market Analysis of Loyalty Management Market: Forecasted Growth Rate by Region

Loyalty Management Market in the United States

The United States dominates the North American loyalty management market, leveraging its robust retail infrastructure and advanced digital ecosystem. With approximately 81% share of the North American market in 2024, the U.S. market is driven by sophisticated customer engagement strategies across various sectors. The country's market is particularly strong in the retail and hospitality sectors, where businesses are increasingly focusing on personalized loyalty programs. Major retailers and restaurant chains are implementing innovative loyalty management solutions, while financial institutions are expanding their reward programs to enhance customer retention.

Loyalty Management Market in Canada

Canada is emerging as a dynamic market for loyalty management solutions, with an expected growth rate of approximately 20% during 2024-2029. The country's market is characterized by innovative loyalty programs in the banking and retail sectors, with a strong focus on digital transformation. Canadian businesses are increasingly adopting mobile-first loyalty solutions and integrating advanced analytics capabilities. The market is seeing significant investments in technology-driven loyalty programs, particularly in the financial services sector, where major banks are revamping their reward systems to enhance customer engagement.

Loyalty Management Market in Europe

Europe represents a diverse and evolving loyalty management market, with varying levels of adoption across different countries. The region encompasses major economies like the United Kingdom, Germany, France, and Italy, each with its unique approach to customer loyalty programs. The European market is characterized by strong data protection regulations, which have shaped the development of privacy-compliant loyalty solutions. The region shows particular strength in the retail and financial services sectors, with increasing adoption in travel and hospitality.

Loyalty Management Market in the United Kingdom

The United Kingdom leads the European loyalty management market, commanding approximately 31% of the regional market share in 2024. The country's market is characterized by sophisticated loyalty programs in the retail and financial services sectors. British retailers and supermarket chains have been at the forefront of implementing innovative loyalty management solutions, while financial institutions continue to enhance their reward programs. The market shows strong adoption of digital loyalty solutions, with businesses increasingly focusing on mobile-first approaches and personalized customer experiences.

Loyalty Management Market in Germany

Germany demonstrates remarkable growth potential in the loyalty management market, with a projected growth rate of approximately 19% during 2024-2029. The country's market is driven by strong adoption in the retail and automotive sectors, with businesses focusing on data-driven loyalty solutions. German companies are increasingly investing in advanced analytics and AI-powered loyalty programs to enhance customer engagement. The market shows particular strength in implementing omnichannel loyalty solutions, with retailers and service providers focusing on seamless customer experiences across various touchpoints.

Loyalty Management Market in Asia-Pacific

The Asia-Pacific region represents a dynamic and rapidly evolving loyalty management market, encompassing diverse economies from developed markets like Japan and Singapore to emerging economies like India and Indonesia. The region shows varying levels of digital maturity and loyalty program adoption across different countries. China leads the market in terms of size, while India shows the highest growth potential. The market is characterized by increasing adoption of mobile-based loyalty solutions and the integration of social commerce with loyalty programs. Countries like Thailand, Malaysia, and Australia are also showing significant developments in their loyalty management landscapes, particularly in the retail and financial services sectors.

Loyalty Management Market in China

China stands as the largest market for loyalty management solutions in the Asia-Pacific region, driven by its massive retail sector and advanced digital payment ecosystem. The country's market is characterized by sophisticated mobile-based loyalty programs and strong integration with social commerce platforms. Chinese businesses are leveraging advanced technologies like AI and machine learning to enhance their loyalty programs, particularly in the retail and e-commerce sectors. The market shows strong adoption of integrated loyalty solutions that combine payment systems with reward programs.

Loyalty Management Market in India

India emerges as the fastest-growing market for loyalty management solutions in the Asia-Pacific region, driven by rapid digital transformation and increasing adoption of mobile-based solutions. The country's market is characterized by innovative loyalty programs in the retail, banking, and telecommunications sectors. Indian businesses are increasingly focusing on personalized loyalty solutions, with particular emphasis on mobile-first approaches. The market shows strong potential in tier-2 and tier-3 cities, where digital adoption is rapidly increasing.

Loyalty Management Market in Latin America

The Latin American loyalty management market encompasses key economies like Brazil, Argentina, and Mexico, each contributing to the region's growing adoption of loyalty solutions. Brazil emerges as the largest market in the region, while Mexico shows the fastest growth potential. The region's market is characterized by increasing digital transformation in the retail and financial services sectors, with businesses focusing on mobile-based loyalty solutions. The market shows particular strength in implementing innovative reward programs that cater to local consumer preferences and shopping behaviors.

Loyalty Management Market in the Middle East & Africa

The Middle East & Africa region presents a diverse landscape for loyalty management solutions, encompassing markets like the United Arab Emirates, Saudi Arabia, South Africa, and Nigeria. The UAE leads the market in terms of technological adoption, while South Africa shows the highest growth potential. The region's market is characterized by increasing digital transformation in the retail and hospitality sectors, with businesses focusing on innovative loyalty programs. The market shows particular strength in the Gulf Cooperation Council countries, where high digital adoption rates and consumer spending power drive the implementation of sophisticated loyalty solutions.

Loyalty Management Industry Overview

Top Companies in Loyalty Management Market

The loyalty management market features prominent players like Kognitiv Corporation, IBM Corporation, Oracle Corporation, Comarch SA, SAP SE, and Epsilon Data Management LLC leading the competitive landscape. These loyalty management companies are driving innovation through AI and machine learning integration into their loyalty platforms, enabling more sophisticated customer behavior analysis and personalized rewards programs. Strategic partnerships and acquisitions remain key growth drivers, with companies expanding their capabilities through technology integrations and enhanced market presence. Cloud-based deployment models and omnichannel capabilities are becoming standard offerings as companies strive to provide seamless customer experiences. The market is characterized by continuous product evolution, with providers developing industry-specific loyalty solutions for sectors like retail, banking, hospitality, and telecommunications, while also focusing on mobile-first approaches and real-time engagement capabilities.

Consolidated Market with Strong Global Players

The loyalty management market exhibits a moderately consolidated structure dominated by large technology conglomerates and specialized loyalty program management companies. Global players leverage their extensive resources and technological capabilities to serve multinational clients across various industries, while regional specialists focus on local market needs and industry-specific solutions. The market has witnessed significant merger and acquisition activity, with larger players acquiring niche solution providers to enhance their technological capabilities and expand their geographical footprint. Companies like Salesforce and Mastercard have strengthened their positions through strategic acquisitions of specialized loyalty management platforms.


The competitive dynamics are shaped by the increasing convergence of loyalty management with broader customer experience management solutions. Major enterprise software providers are integrating loyalty management capabilities into their existing CRM and customer engagement platforms, creating comprehensive solution suites. Regional players maintain their relevance through deep local market understanding and specialized industry expertise, particularly in sectors with unique loyalty program requirements. The market also sees collaboration between technology providers and industry-specific partners to create more targeted solutions.

Innovation and Integration Drive Market Success

Success in the customer loyalty software market increasingly depends on providers' ability to deliver integrated, scalable solutions that accommodate evolving customer engagement patterns. Incumbent players are focusing on expanding their technological capabilities through investments in artificial intelligence, machine learning, and advanced analytics to provide more sophisticated customer insights and personalization capabilities. The ability to offer seamless integration with existing enterprise systems, mobile platforms, and third-party applications has become crucial for maintaining market position. Companies are also emphasizing security and compliance capabilities as data privacy regulations become more stringent globally.


Market contenders are finding opportunities by focusing on underserved market segments and developing specialized solutions for specific industries or geographical regions. The rising importance of emotional loyalty and experiential rewards is creating opportunities for innovative solution providers to differentiate themselves. Success factors include the ability to demonstrate clear ROI for loyalty programs, provide flexible deployment options, and offer robust analytics capabilities. The market's future will be shaped by providers' ability to adapt to changing consumer preferences, integrate emerging technologies, and maintain compliance with evolving data protection regulations while delivering measurable business value to their clients.

Loyalty Management Market Leaders

  1. Kognitiv Corporation

  2. IBM Corporation

  3. Oracle Corporation

  4. Comarch SA

  5. SAP SE

*Disclaimer: Major Players sorted in no particular order

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Loyalty Management Market News

  • May 2023: Bond Brand Loyalty Inc. (formerly known as Maritz Canada and Maritz Loyalty Marketing), a company that provides marketing services, has announced a strategic investment in its business from Colorado-based private equity firm Mountaingate Capital. The announcement follows a substantial period of growth for Bond and reflects the potential for further expansion in both reach and offerings to serve clients better. Bond's newly widened operations in Europe unveiled a new personalization platform, SynapzeXI. They launched BondX, a full-service agency offering led by Kirk Drummond, co-founder of Drumroll, which Bond acquired in 2022.
  • March 2023: Sabre Corporation, a software and technology provider that powers the travel industry, announced an agreement with Capillary Technologies, a best-in-class loyalty management and customer data platform provider that delivers AI-based, cloud-native SaaS programs and solutions. Through the agreement, Sabre has incorporated the Capillary Loyalty Management solution into the Sabre platforms for airlines and hoteliers, adding Capillary's advanced loyalty management capabilities to their comprehensive offerings.

Loyalty Management Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Value Chain Analysis

    4. 4.4 Impact of COVID-19 on the Loyalty Management Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Implementation of a Customer-Centric Approach Across Businesses

      2. 5.1.2 Intensified Competition Increasing the Cost of Customer Acquisition

      3. 5.1.3 Rewarding Schemes Offered by Organizations

    2. 5.2 Market Challenges

      1. 5.2.1 Lack of Knowledge About Loyalty Program Benefits

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Solution

      1. 6.1.1 B2C

      2. 6.1.2 B2B

      3. 6.1.3 Corporate

    2. 6.2 By Deployment

      1. 6.2.1 On-Premise

      2. 6.2.2 On-Demand

    3. 6.3 By Industry Vertical

      1. 6.3.1 BFSI

      2. 6.3.2 Consumer Goods and Retail

      3. 6.3.3 Healthcare

      4. 6.3.4 IT and Telecom

      5. 6.3.5 Travel and Hospitality

      6. 6.3.6 Manufacturing

      7. 6.3.7 Other Industry Verticals

    4. 6.4 By Geography

      1. 6.4.1 North America

        1. 6.4.1.1 United States

        2. 6.4.1.2 Canada

      2. 6.4.2 Europe

        1. 6.4.2.1 Germany

        2. 6.4.2.2 United Kingdom

        3. 6.4.2.3 France

        4. 6.4.2.4 Italy

        5. 6.4.2.5 Rest of Europe

      3. 6.4.3 Asia Pacific

        1. 6.4.3.1 Thailand

        2. 6.4.3.2 Indonesia

        3. 6.4.3.3 Malaysia

        4. 6.4.3.4 Singapore

        5. 6.4.3.5 China

        6. 6.4.3.6 Japan

        7. 6.4.3.7 India

        8. 6.4.3.8 Australia

        9. 6.4.3.9 Rest of Asia Pacific

      4. 6.4.4 Latin America

        1. 6.4.4.1 Brazil

        2. 6.4.4.2 Argentina

        3. 6.4.4.3 Mexico

        4. 6.4.4.4 Rest of Latin America

      5. 6.4.5 Middle East and Africa

        1. 6.4.5.1 United Arab Emirates

        2. 6.4.5.2 Saudi Arabia

        3. 6.4.5.3 South Africa

        4. 6.4.5.4 Nigeria

        5. 6.4.5.5 Rest of Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Kognitiv Corporation

      2. 7.1.2 IBM Corporation

      3. 7.1.3 Oracle Corporation

      4. 7.1.4 Comarch SA

      5. 7.1.5 SAP SE

      6. 7.1.6 Epsilon Data Management LLC (Publicis Groupe)

      7. 7.1.7 Fidelity National Information Services Inc

      8. 7.1.8 TIBCO Software Inc

      9. 7.1.9 Maritz Motivation Inc.

      10. 7.1.10 Kobie Marketing Inc.

      11. 7.1.11 Bond Brand Loyalty

      12. 7.1.12 Tenerity Inc

      13. 7.1.13 Cheetah Digital Inc.

      14. 7.1.14 Session M (Master Card)

      15. 7.1.15 Salesforce

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Loyalty Management Industry Segmentation

Loyalty management is a marketing approach based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. These are web-based tools deployed for the management of loyalty programs across key end-user segments and for efficient identification, implementation, and tracking of loyalty programs. Businesses can use it to identify (potential) repeat customers and encourage them to buy more by giving them gift cards, coupons, and other incentives.

The loyalty management market is segmented by solution (b2c, b2b, and corporate), deployment (on-premise and on-demand), industry verticals (BFSI, consumer goods and retail, healthcare, IT and telecom, travel and hospitality, manufacturing, and other industry verticals), and geography (North America (the United States and Canada), Europe (Germany, United Kingdom, France, Italy, and Rest of Europe), Asia Pacific (Thailand, Indonesia, Malaysia, Singapore, China, Japan, India, Australia, and Rest of Asia Pacific), Latin America (Brazil, Argentina, Mexico, and Rest of Latin America), and Middle East and Africa (United Arab Emirates, Saudi Arabia, South Africa, Nigeria, and the Rest of the Middle East and Africa). The market sizes and forecasts are provided in terms of value in (USD) for all the above segments.

By Solution
B2C
B2B
Corporate
By Deployment
On-Premise
On-Demand
By Industry Vertical
BFSI
Consumer Goods and Retail
Healthcare
IT and Telecom
Travel and Hospitality
Manufacturing
Other Industry Verticals
By Geography
North America
United States
Canada
Europe
Germany
United Kingdom
France
Italy
Rest of Europe
Asia Pacific
Thailand
Indonesia
Malaysia
Singapore
China
Japan
India
Australia
Rest of Asia Pacific
Latin America
Brazil
Argentina
Mexico
Rest of Latin America
Middle East and Africa
United Arab Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East and Africa
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Loyalty Management Market Research Faqs

The Loyalty Management Market size is expected to reach USD 14.07 billion in 2025 and grow at a CAGR of 17.45% to reach USD 31.45 billion by 2030.

In 2025, the Loyalty Management Market size is expected to reach USD 14.07 billion.

Kognitiv Corporation, IBM Corporation, Oracle Corporation, Comarch SA and SAP SE are the major companies operating in the Loyalty Management Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

In 2025, the North America accounts for the largest market share in Loyalty Management Market.

In 2024, the Loyalty Management Market size was estimated at USD 11.61 billion. The report covers the Loyalty Management Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Loyalty Management Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Loyalty Management Market Research

Mordor Intelligence brings extensive expertise in customer relationship management and loyalty management research. We offer comprehensive insights into the evolving landscape of customer loyalty management. Our detailed analysis covers loyalty program management, loyalty solutions, and digital loyalty trends. These are supported by robust loyalty analytics and customer loyalty analytics methodologies. The report examines loyalty management companies and their implementation of loyalty automation technologies. It also tracks the growing adoption of loyalty program software and customer loyalty software across industries.

Stakeholders gain valuable insights into customer engagement management strategies and membership management best practices through our detailed report, available as an easy-to-download PDF. The analysis encompasses loyalty rewards programs, points management systems, and emerging customer loyalty platforms. This provides actionable intelligence for businesses implementing brand loyalty management initiatives. Our research thoroughly examines loyalty software applications, customer rewards management systems, and the integration of loyalty card management solutions. This offers a comprehensive view of the loyalty rewards industry and its technological advancement in customer retention management.

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Loyalty Management Market Size - Industry Report On Share, Growth Trends & Forecasts Analysis (2025 - 2030)