Market Trends of Liver Health Supplements Industry
Herbal Supplements Segment is Expected to Hold Significant Market Share Over The Forecast Period
Herbal supplements for liver health contain natural ingredients derived from plants or herbs to benefit the liver. Milk thistle, dandelion, artichoke leaf, turmeric, and mushrooms are frequently used to support liver health.
The herbal supplements segment is expected to hold a significant market share over the forecast period owing to the high burden of disease impacting liver health. Hepatitis B attacks the liver, causing inflammation and potentially damaging the liver. Thus, as Hepatitis B cases rise, there's a growing interest in liver health supplements. For instance, according to data published by the American Academy of Pediatrics in March 2022, more than 1 million people in the United States have long-term hepatitis B infections, and people who are infected with hepatitis B since childhood have a 90% chance of developing severe, chronic conditions like liver cancer in their lifetime. Thus, an increase in hepatitis B is expected to increase liver diseases, which are ultimately propelling the adoption of herbal supplements for improving and maintaining.
Additionally, the launch of various campaigns by the government or companies to promote the adoption of herbal supplements for improving liver health is anticipated to fuel the segment's growth. For instance, in June 2022, a campaign called the 'Healthy Liver Campaign,' was conducted in Jaipur, India, to bolster the treatment and diagnosis of hepatitis A, B, C, and E virus. The campaign is expected to expedite the early screening of hepatitis patients, which is propelling the adoption of herbal supplements for improving and maintaining liver health and, hence, is anticipated to contribute to the segment's growth.
Moreover, the adoption of Ayurvedic herbs and spices, across various countries helps in detoxifying the liver. It reduces inflammation and the proper functioning of the liver, which is further accelerating the demand for herbal supplements in the market. These herbal medicines' effectiveness in treating NAFLD has grown in recent years. For instance, according to a study published in the Frontiers in Pharmacology in February 2024, traditional Chinese medicine (TCM) and Korean medicine (KM) have a rich history of using herbal remedies for liver ailments. The study observed an additive effect of herbal supplements with lifestyle modifications (LM) in lowering alanine aminotransferase (ALT) and aspartate aminotransferase (AST) levels, which indicate liver cell damage and inflammation. Thus, the high adoption and consumption of herbal supplements by the population is anticipated to further drive the demand for such products in the market, propelling segment growth.
Therefore owing to factors such as the high burden of liver diseases, the rising number of research studies related to herbal supplements, and awareness campaigns, the segment is expected to grow over the forecast period.
North America Holds a Significant Share in the Market and Expected to do Same during the Forecast Period
The rising prevalence of liver diseases and increased alcohol consumption are creating significant demand for liver health products in the region. Additionally, growing awareness campaigns educate the public about liver health, further propelling market growth. This segment is expected to hold a significant share of the market share in the forecast period.
In addition, several factors, including reduced bile production due to underlying liver problems, can contribute to the development of liver cancer. As the prevalence of liver cancer increases, the market for liver health supplements is expected to grow in the upcoming years. For instance, according to the American Cancer Society, in January 2024, about 41,630 new cases of liver and intrahepatic bile duct cancer are estimated to be diagnosed in the United States in 2024 as compared to 41,210 in 2023. Therefore, the high burden of liver cancer is expected to boost the demand for liver health supplements such as vitamins, minerals, and herbal supplements, which is expected to propel the market growth in the region.
Moreover, public awareness campaigns are key to educating people about liver health and the importance of preventive measures, thereby driving the demand for liver health supplements. For instance, in May 2022, the American Liver Foundation launched a nationwide screening and public awareness campaign named Think Liver Think Life to test children and adults for the risk of fatty liver disease in all 50 states of the United States over the next five years. Such awareness initiatives are expected to boost the demand for liver health supplements to promote overall liver health and propel the market growth in the region.
Thus, factors such as the high burden of liver cancer and campaigns to create awareness regarding liver health are expected to boost the market in the region over the forecast period.
