Liver Health Supplements Market Size
| Study Period | 2021 - 2029 |
| Market Size (2024) | USD 13.94 Billion |
| Market Size (2029) | USD 17.37 Billion |
| CAGR (2024 - 2029) | 4.50 % |
| Fastest Growing Market | North America |
| Largest Market | Asia-Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Liver Health Supplements Market Analysis
The Liver Health Supplements Market size is estimated at USD 13.94 billion in 2024, and is expected to reach USD 17.37 billion by 2029, growing at a CAGR of 4.5% during the forecast period (2024-2029).
The rising prevalence of liver disorders such as liver cancer, fatty liver, severe cirrhosis, and obesity among the global population is expected to contribute significantly to market growth. For instance, according to the Clinical and Molecular Hepatology in September 2022, it was estimated that the prevalence of non-alcoholic fatty liver disease (NAFLD) will reach 55.7% in 2040. This increases the demand for supplements such as antioxidant supplements that help in combating oxidative stress, which may affect NALFD progression. Thus, the high burden of the population suffering from NAFLD is expected to increase the demand for liver supplements to prevent liver damage further, hence boosting market growth.
Furthermore, obesity is a leading risk factor for nonalcoholic fatty liver disease (NAFLD), a condition where excess fat builds up in the liver. Thus, the escalating burden of obesity is expected to be a significant driver for the liver health supplements market. For instance, according to the study published by NCD Risk Factor Collaboration (NCD-RisC) in March 2024, the study estimated over 1 billion people globally are obese, with 880 million being adults and 159 million children and adolescents in 2024. The high burden of obesity is expected to boost the demand for liver health supplements, such as herbal supplements that are plant-based natural products with negligible or fewer effects than allopathic medicines, hence anticipated to augment the market growth during the forecast period.
Furthermore, a significant number of adults consume high amounts of alcohol, putting them at an elevated risk for various liver diseases such as alcoholic liver disease, nonalcoholic fatty liver disease (NAFLD), and viral hepatitis. For instance, according to a study published by Johns Hopkins University in November 2023, associated liver disease (AALD) is a major public health concern, caused by the liver's inability to keep up with excessive alcohol processing. The severity of AALD can range from fatty liver disease to cirrhosis, a potentially life-threatening condition. The increasing number of adults consuming high amounts of alcohol raises their risk of developing liver diseases, hence anticipated to fuel the demand for liver supplements, boosting the market growth.
Moreover, the strategic initiatives adopted by market players such as product launches, partnerships, and expansions are also expected to contribute to market growth. For instance, in January 2022, Gaia Herbs expanded its operation in North Carolina with an investment of over USD 12 million in infrastructure, equipment, and personnel. The company manufactures herbal supplements for various diseases including liver health. The expansion is expected to increase the availability of herbal liver health supplements in the market, thereby propelling market growth.
Therefore, owing to the aforementioned factors such as the high burden of liver diseases like fatty liver and liver malfunctions associated with obesity and the strategic initiatives by market players, the studied market is expected to grow during the forecast period. However, the high cost associated with the product may restrain the market growth over the forecast period.
Liver Health Supplements Market Trends
Herbal Supplements Segment is Expected to Hold Significant Market Share Over The Forecast Period
Herbal supplements for liver health contain natural ingredients derived from plants or herbs to benefit the liver. Milk thistle, dandelion, artichoke leaf, turmeric, and mushrooms are frequently used to support liver health.
The herbal supplements segment is expected to hold a significant market share over the forecast period owing to the high burden of disease impacting liver health. Hepatitis B attacks the liver, causing inflammation and potentially damaging the liver. Thus, as Hepatitis B cases rise, there's a growing interest in liver health supplements. For instance, according to data published by the American Academy of Pediatrics in March 2022, more than 1 million people in the United States have long-term hepatitis B infections, and people who are infected with hepatitis B since childhood have a 90% chance of developing severe, chronic conditions like liver cancer in their lifetime. Thus, an increase in hepatitis B is expected to increase liver diseases, which are ultimately propelling the adoption of herbal supplements for improving and maintaining.
Additionally, the launch of various campaigns by the government or companies to promote the adoption of herbal supplements for improving liver health is anticipated to fuel the segment's growth. For instance, in June 2022, a campaign called the 'Healthy Liver Campaign,' was conducted in Jaipur, India, to bolster the treatment and diagnosis of hepatitis A, B, C, and E virus. The campaign is expected to expedite the early screening of hepatitis patients, which is propelling the adoption of herbal supplements for improving and maintaining liver health and, hence, is anticipated to contribute to the segment's growth.
Moreover, the adoption of Ayurvedic herbs and spices, across various countries helps in detoxifying the liver. It reduces inflammation and the proper functioning of the liver, which is further accelerating the demand for herbal supplements in the market. These herbal medicines' effectiveness in treating NAFLD has grown in recent years. For instance, according to a study published in the Frontiers in Pharmacology in February 2024, traditional Chinese medicine (TCM) and Korean medicine (KM) have a rich history of using herbal remedies for liver ailments. The study observed an additive effect of herbal supplements with lifestyle modifications (LM) in lowering alanine aminotransferase (ALT) and aspartate aminotransferase (AST) levels, which indicate liver cell damage and inflammation. Thus, the high adoption and consumption of herbal supplements by the population is anticipated to further drive the demand for such products in the market, propelling segment growth.
Therefore owing to factors such as the high burden of liver diseases, the rising number of research studies related to herbal supplements, and awareness campaigns, the segment is expected to grow over the forecast period.
North America Holds a Significant Share in the Market and Expected to do Same during the Forecast Period
The rising prevalence of liver diseases and increased alcohol consumption are creating significant demand for liver health products in the region. Additionally, growing awareness campaigns educate the public about liver health, further propelling market growth. This segment is expected to hold a significant share of the market share in the forecast period.
In addition, several factors, including reduced bile production due to underlying liver problems, can contribute to the development of liver cancer. As the prevalence of liver cancer increases, the market for liver health supplements is expected to grow in the upcoming years. For instance, according to the American Cancer Society, in January 2024, about 41,630 new cases of liver and intrahepatic bile duct cancer are estimated to be diagnosed in the United States in 2024 as compared to 41,210 in 2023. Therefore, the high burden of liver cancer is expected to boost the demand for liver health supplements such as vitamins, minerals, and herbal supplements, which is expected to propel the market growth in the region.
Moreover, public awareness campaigns are key to educating people about liver health and the importance of preventive measures, thereby driving the demand for liver health supplements. For instance, in May 2022, the American Liver Foundation launched a nationwide screening and public awareness campaign named Think Liver Think Life to test children and adults for the risk of fatty liver disease in all 50 states of the United States over the next five years. Such awareness initiatives are expected to boost the demand for liver health supplements to promote overall liver health and propel the market growth in the region.
Thus, factors such as the high burden of liver cancer and campaigns to create awareness regarding liver health are expected to boost the market in the region over the forecast period.
Liver Health Supplements Industry Overview
The liver health supplements market is fragmented owing to the presence of several market players. Some players are Nutralife Health Products Inc., Himalaya Wellness Company, Enzymedica, Gaia Herbs, Jarrow Formulas, Inc., and NOW Foods. The liver health supplements market has a wide scope, considering the existing companies. Manufacturers are focusing on research to validate the efficacy of their supplements, building consumer trust and market differentiation. New product development is ongoing, with companies focusing on targeted formulas, personalized recommendations, and combination products.
Liver Health Supplements Market Leaders
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Enzymedica
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Gaia Herbs
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Jarrow Formulas, Inc.
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Nutralife Health Products Inc.
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Himalaya Wellness Company
*Disclaimer: Major Players sorted in no particular order
Liver Health Supplements Market News
- In January 2024, Cymbiotika launched the Liver Health+ formula, which might feature a unique blend of vitamins, minerals, herbs, and other nutrients specifically chosen for liver support.
- In March 2023, Gencor launched an ayurvedic combination for liver health featuring milk thistle. With this launch, the company intends to cater to a growing interest in alternative and traditional medicine systems like Ayurveda.
Liver Health Supplements Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Prevalence of Liver Diseases Couple with the Rise in Alcohol Consumption and Obesity
4.2.2 Rising Awareness Regarding Liver Health Supplements and Innovation in Products
4.3 Market Restraints
4.3.1 High Cost Associated with the Product
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 Product
5.1.1 Vitamin & Minerals
5.1.2 Herbal Supplements
5.1.3 Others
5.2 Dosage Form
5.2.1 Capsules
5.2.2 Tablets
5.2.3 Powder
5.2.4 Others
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 Middle East and Africa
5.3.4.1 GCC
5.3.4.2 South Africa
5.3.4.3 Rest of Middle East and Africa
5.3.5 South America
5.3.5.1 Brazil
5.3.5.2 Argentina
5.3.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Nutralife Health Products Inc.
6.1.2 Himalaya Wellness Company
6.1.3 Enzymedica
6.1.4 Gaia Herbs
6.1.5 Jarrow Formulas, Inc.
6.1.6 NOW Foods
6.1.7 Swanson
6.1.8 Nature's Way Brands
6.1.9 Nature's Bounty
6.1.10 Irwins Natural
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Liver Health Supplements Industry Segmentation
As per the scope of the report, liver health supplements are used to cleanse and detoxify the liver and promote overall liver health. These can include B-complex vitamins, vitamin E, selenium, and zinc, which play various roles in liver function. The liver health supplements market is segmented by product, dosage form, and geography. By product, the market is segmented into vitamins & minerals, herbal supplements, and others, By dosage form, the market is divided into capsules, tablets, powder, and others. By geography, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. The report offers the value (in USD) for the above segments.
| Product | |
| Vitamin & Minerals | |
| Herbal Supplements | |
| Others |
| Dosage Form | |
| Capsules | |
| Tablets | |
| Powder | |
| Others |
| Geography | ||||||||
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Liver Health Supplements Market Research FAQs
How big is the Liver Health Supplements Market?
The Liver Health Supplements Market size is expected to reach USD 13.94 billion in 2024 and grow at a CAGR of 4.5% to reach USD 17.37 billion by 2029.
What is the current Liver Health Supplements Market size?
In 2024, the Liver Health Supplements Market size is expected to reach USD 13.94 billion.
Who are the key players in Liver Health Supplements Market?
Enzymedica, Gaia Herbs, Jarrow Formulas, Inc., Nutralife Health Products Inc. and Himalaya Wellness Company are the major companies operating in the Liver Health Supplements Market.
Which is the fastest growing region in Liver Health Supplements Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Liver Health Supplements Market?
In 2024, the Asia-Pacific accounts for the largest market share in Liver Health Supplements Market.
What years does this Liver Health Supplements Market cover, and what was the market size in 2023?
In 2023, the Liver Health Supplements Market size was estimated at USD 13.31 billion. The report covers the Liver Health Supplements Market historical market size for years: 2021, 2022 and 2023. The report also forecasts the Liver Health Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Liver Health Supplements Industry Report
Statistics for the 2024 Liver Health Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Liver Health Supplements analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
