Live Streaming Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 59.07 Billion |
| Market Size (2029) | USD 198.67 Billion |
| CAGR (2024 - 2029) | 27.45 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Live Streaming Market Analysis
The Live Streaming Market size is estimated at USD 59.07 billion in 2024, and is expected to reach USD 198.67 billion by 2029, at a CAGR of 27.45% during the forecast period (2024-2029).
- Technological advancements and shifting consumer preferences are rapidly evolving the live streaming industry. Brands are increasingly using live streaming to showcase products in real-time and engage directly with consumers, especially as it integrates with eCommerce. Leading this trend, platforms like TikTok and Pinterest are facilitating live shopping experiences, significantly influencing consumer purchasing habits.
- Initially, gaming dominated as the most popular category for live video content among global users. However, the format has since expanded to encompass a broader range of social content, including live vlogging, tutorials, and chat sessions. As of Q4 2023, fewer than 30% of global respondents cited watching live streaming as a reason for using social media (source: We Are Social). By the end of 2023, while live streaming outpaced tutorials and educational videos in popularity, music videos remained the most consumed and engaging content online.
- According to Restream, Inc., approximately 37% of social media users consider live video content the most engaging in-feed type. The record for the highest concurrent views on YouTube belongs to the Indian Space Research Organisation’s Chandrayaan-3 Mission Soft-landing telecast, boasting 8,090,676 concurrent viewers.
- Online video consumption is on the rise, with about 92% of internet users tuning in weekly. Notably, 27% engage with live streaming content weekly (as reported by Restream, Inc.). Mobile devices have emerged as the dominant platform for live streaming. Enhanced mobile internet access and the widespread adoption of smartphones mean a substantial audience now prefers watching live streams on their mobile devices, boosting engagement and viewership.
- However, live streaming isn't without its challenges. There's an increased risk of unintentionally violating copyright laws, especially concerning music and video content used without permission. Moreover, managing viewer interactions to filter out inappropriate comments can prove to be a daunting task.
- The COVID-19 pandemic acted as a catalyst, propelling the adoption of live streaming across various sectors, from education and fitness to corporate communications. Notably, platforms like Facebook and Instagram experienced a surge in viewership, with Facebook noting a 50% uptick in live stream viewers from February to March 2020. Post-COVID, live streaming has undergone a remarkable transformation, evolving from a niche pursuit for gamers and influencers to a mainstream content delivery method across diverse sectors.
Live Streaming Market Trends
Gaming to Hold Significant Share for Market
- Driven by the evolving landscape of content consumption, the gaming sector is witnessing a significant surge in demand for live streaming. The emergence of esports has redefined gaming as a spectator sport, drawing in vast audiences and enticing lucrative sponsorships. As viewers show heightened interest in watching professional gamers compete at elite levels, the popularity of gaming live streams has soared.
- According to tream Hatchet, YouTube Gaming's live streams garnered 2 billion watch hours this quarter, constituting approximately 23% of the total live stream watch hours. This positions YouTube as the second leading live streaming platform, trailing only behind Twitch. At any given moment, over 3 million viewers are tuned into live streams on Twitch and YouTube Gaming. These numbers fluctuate based on the season and the day of the week, with peak times reaching impressive highs.
- In Q3-2024, creators streaming FPS (first-person shooter) games across Twitch, YouTube Gaming, and Facebook amassed over 1.2 billion collective watch hours, solidifying it as the most-watched livestream genre. Following closely, the 'non-gaming' genre racked up 965 million watch hours. Action-adventure games secured the third spot with 831 million hours, followed by MOBA at 821 million and Action games at 655 million watch hours. (source: tream Hatchet).
- eSports streaming has firmly established itself as a dominant player in the digital entertainment arena. The trend of live game streaming is reshaping real-time viewing of online gaming content and audience engagement. While Twitch has been the frontrunner in the esports streaming domain, occasional controversies regarding its policies haven't overshadowed its success. The platform has adeptly cultivated a loyal base of partner streamers, many of whom are prominent figures in the gaming community. Given the rising trend in gaming, the demand for live streaming is poised for substantial growth.
North America is Expected to Hold a Major Share
- In North America, the demand for live streaming is surging, fueled by evolving consumer preferences and technological strides. DemandSage reports that in the U.S., 34% of monthly live stream viewers prioritized breaking news over other content types.
- Sports and games ranked as the second most favored live stream content, captivating 29% of the audience, closely trailed by comedy at 28%. Platforms such as Twitch, YouTube Gaming, and Facebook Gaming have drawn millions of both viewers and content creators, propelling this expansion.
- Enhanced internet connectivity, notably with the advent of 5G, has elevated streaming quality and mitigated latency challenges, making live streaming increasingly attractive to creators and audiences alike. Ericsson highlights that in the U.S., over 300 million individuals (90%) reside in areas with 5G low-band coverage from all three major service providers. Additionally, 210–300 million benefit from 5G mid-band, and 5G mmWave is now active in key metropolitan zones. Such extensive deployments underscore a robust commitment to technological evolution, marking five years into the 5G rollout journey.
- With the U.S. presidential elections on the horizon, political debates have increasingly embraced live streaming. A June 2024 global survey of political long-form content viewers revealed that over half engaged with live streaming. In the U.S., both politicians and content creators are establishing their presence on Twitch, the dominant streaming platform. By July 2024, former U.S. president and Conservative candidate Donald Trump's Twitch channel boasted the highest peak concurrent viewers for political content, hitting over 3,000. These trends collectively underscore the escalating demand for live streaming.
Live Streaming Industry Overview
The Live Streaming market is mid consolidated. Players are increaing with new offerings leading to major stiff competiton to major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint.Key player include Dacast Inc., Flux Broadcast Ltd., Huya Inc. and others.
The demand for live streaming services is on an upward trajectory as consumers increasingly seek interactive and engaging content experiences across various platforms. With significant growth projected in the coming years, businesses are leveraging this medium to enhance customer engagement and drive brand loyalty while navigating challenges related to technology and content integrity.
Live Streaming Market Leaders
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Dacast Inc.
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Flux Broadcast Ltd.
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Huya Inc.
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Twitch Interactive, Inc.
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Vimeo, Inc.
*Disclaimer: Major Players sorted in no particular order
Live Streaming Market News
- September 2024: Dolby unveils a new comprehensive range of cloud video products and solutions supporting real-time interactive streaming. This comes on the heels of Dolby’s recent acquisition of THEO Technologies, a leading provider of high-quality video streaming tools embraced by top sports, media, and entertainment companies worldwide.
- July 2024: Warner Bros. Discovery (WBD) has unveiled a slew of special streaming features and innovations for its coverage of the 2024 Paris Olympic Games, including timeline markers, gold medal alerts and more. Timeline markers will allow viewers to easily navigate back through an event timeline to key moments. This feature is available across all platforms for discovery+ users, covering 15 sports, including beach volleyball, handball, tennis and more.
Live Streaming Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of macroeconomic trends
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Penetration Towards Greater Brand Engagement and Reach Through Live Videos
5.1.2 Increasing Penetration of Internet and Smartphone
5.2 Market Restraints
5.2.1 Connectivity and Production Issues
6. MARKET SEGMENTATION
6.1 By Component
6.1.1 Solution
6.1.2 Services
6.2 By Type
6.2.1 Video Streaming
6.2.2 Audio Streaming
6.3 By End-user Vertical
6.3.1 Gaming
6.3.2 Media and Entertainment
6.3.3 Sports
6.3.4 News and Events
6.3.5 Education
6.3.6 Other End-user Verticals
6.4 By Geography***
6.4.1 North America
6.4.2 Europe
6.4.3 Asia
6.4.4 Australia and New Zealand
6.4.5 Latin America
6.4.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Dacast Inc.
7.1.2 Flux Broadcast Ltd.
7.1.3 Huya Inc.
7.1.4 Twitch Interactive, Inc.
7.1.5 Vimeo, Inc.
7.1.6 Pluto Inc.
7.1.7 BoxCast
7.1.8 Uplynk by Edigo
7.1.9 Wowza Streaming Engine
7.1.10 Stream Hatchet
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Live Streaming Industry Segmentation
Live streaming is the streaming of video or audio in real time or near real time. The live streaming revenue model has evolved significantly, offering various monetization strategies for content creators and businesses.
The live streaming market is segmented by component (solution, services), by type (video streaming, audio streaming), end-user verticals (gaming, media and entertainment, sports, news and events, education, other end-user verticals), geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Component | |
| Solution | |
| Services |
| By Type | |
| Video Streaming | |
| Audio Streaming |
| By End-user Vertical | |
| Gaming | |
| Media and Entertainment | |
| Sports | |
| News and Events | |
| Education | |
| Other End-user Verticals |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Live Streaming Market Research FAQs
How big is the Live Streaming Market?
The Live Streaming Market size is expected to reach USD 59.07 billion in 2024 and grow at a CAGR of 27.45% to reach USD 198.67 billion by 2029.
What is the current Live Streaming Market size?
In 2024, the Live Streaming Market size is expected to reach USD 59.07 billion.
Who are the key players in Live Streaming Market?
Dacast Inc., Flux Broadcast Ltd., Huya Inc., Twitch Interactive, Inc. and Vimeo, Inc. are the major companies operating in the Live Streaming Market.
Which is the fastest growing region in Live Streaming Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Live Streaming Market?
In 2024, the North America accounts for the largest market share in Live Streaming Market.
What years does this Live Streaming Market cover, and what was the market size in 2023?
In 2023, the Live Streaming Market size was estimated at USD 42.86 billion. The report covers the Live Streaming Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Live Streaming Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Live Streaming Industry Report
Statistics for the 2024 Live Streaming market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Live Streaming analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
