Germany Life & Non-life Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers German Insurance Companies and the market is segmented By Insurance Type (Life Insurance (Individual and Group), Non-life Insurance (Motor, Home, and Other Non-Life Insurances)) and Distribution Channel (Direct, Agency, Banks, and Other Distribution Channels).

Germany Life & Non-life Insurance Market Size

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Germany Life & Non-life Insurance Market Analysis

The Germany Life & Non-Life Insurance Market is expected to register a CAGR of greater than 4% during the forecast period.

Germany is the country having the world's fifth-highest number of coronavirus cases. This has positively impacted the German life and non-life insurance market because people started to focus on life insurance and non-life insurance. On the other hand, COVID-19 has been difficult for insurers facing potential losses and uncertainty owing to high claims payouts during the pandemic. It has also brought about potential scope for new products to offer to the market.

The German insurance sector is divided into three types of insurance firms: public, mutual, and state-owned insurers. Few large firms are stock-listed, though a large number of insurance firms characterizes the market. As a result, consolidation is ongoing and expected to accelerate in the future. German insurers sell relatively low levels of corporate insurance compared to their British peers, instead focusing on the private insurance business. The market has been stable in the past as insurers showed high levels of capitalization, which, to date, prevented them from defaulting. German insurers retained approximately 86 % of the risk they took on through premiums and passed the remaining share onto reinsurers.

InsurTech sector has seen much technological and investment development over the past few years. Traditional insurance business lines, such as health, auto, and commercial, are being revolutionized by new digital-centric startups. New technologies, such as AI and IoT, have been re-architecting insurance data, the foundation of the insurance industry.

Germany Life & Non-life Insurance Industry Overview

The German Life and Non-Life Insurance Market is highly competitive with the presence of local as well as international players in the market. In 2020, Allianz was the leading insurance company in Germany with a revenue of approx. EUR 140.5 billion. The second was Münchener Rückversicherungs-Gesellschaft AG (Munich Re), with a revenue of almost EUR 54.9 billion. As of 2019, Germany had the highest number of companies operating in the insurance industry of any European country. Various players, including Generali, R+V with the presence of international players as well including Allianz Group, AIA, AXA Life Insurance, and many more, are leading the German Life & Non-Life Insurance Market to new heights, and it is expected that the market will grow at a high rate throughout the forecast period.

Germany Life & Non-life Insurance Market Leaders

  1. Allianz Group

  2. Talanx

  3. R+V

  4. Generali

  5. Munich Re

  6. *Disclaimer: Major Players sorted in no particular order
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Germany Life & Non-life Insurance Market News

On March 30, 2022, Allianz Real Estate acquired 12 assets on behalf of its newly established Japan multi-family residential fund. The portfolio consists of 12 newly built assets with more than 280 units in total, offering over 7,500 sq m of net rentable area. All properties are well-located in Tokyo 23 Wards and are, on average, six minutes from the nearest train station. Additionally, all assets will feature key on-site amenities. The assets will be acquired upon completion and, in line with the strategy of AREAP JMF I, Allianz Real Estate intends to lease up and stabilize the assets for a long-term hold.

On April 5, 2022, One of the leading players, R+V h, declared the company's expansion. The company created new positions in 2021, particularly 200 in IT and 150 in the acquiring field service. The number of employees increased further in 2021 by 181 to 16,707, which indicates the company's growth.

Germany Life & Non-life Insurance Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of Study

2. RESEARCH METHODOLOGY

3. EXCEUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrant
    • 4.4.2 Bargaining Power of Buyer/ Consumer
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Product
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Government Regulations and Industry Policies
  • 4.6 Impact of COVID-19 on the market

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Life Insurances
    • 5.1.1.1 Individual
    • 5.1.1.2 Group
    • 5.1.2 Non-Life Insurances
    • 5.1.2.1 Home
    • 5.1.2.2 Motor
    • 5.1.2.3 Other Non-Life Insurances
  • 5.2 By Distribution Channel
    • 5.2.1 Direct
    • 5.2.2 Agency
    • 5.2.3 Banks
    • 5.2.4 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Allianz Group
    • 6.2.2 Munchener Ruck Gruppe
    • 6.2.3 Talanx Konzern
    • 6.2.4 R+V Konzern
    • 6.2.5 Generali Deutschland AG
    • 6.2.6 Debeka Versicherungen
    • 6.2.7 AXA Konzern AG
    • 6.2.8 Versicherungskammer Bayern
    • 6.2.9 HUK Coburg Versicherungsgruppe
    • 6.2.10 Signal Iduna Gruppe*
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

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Germany Life & Non-life Insurance Industry Segmentation

The German Life and Non-Life Insurance Market is one of the most grown and wide insurance regions of Europe and is highly demanded Life and Non-Life Insurance Market as the people are more preferring the insured lifestyle and innovative platforms for which the Germany Life and Non-Life insurances are fulfilling customer's personalized needs very efficiently. A complete background analysis of the German Life and Non-Life Insurance Market includes an assessment of the economy, market overview, market size estimation for key segments, emerging market trends, market dynamics, and key company profiles in the report. The German Life and Non-Life Insurance Market is segmented By insurance type (life insurance (individual and group), non-life insurance (motor, home, and other non-life insurances)), and by distribution channel (direct, agency, banks, and other distribution channels).

By Type Life Insurances Individual
Group
Non-Life Insurances Home
Motor
Other Non-Life Insurances
By Distribution Channel Direct
Agency
Banks
Other Distribution Channels
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Germany Life & Non-life Insurance Market Research FAQs

What is the current Germany Life & Non-Life Insurance Market size?

The Germany Life & Non-Life Insurance Market is projected to register a CAGR of greater than 4% during the forecast period (2025-2030)

Who are the key players in Germany Life & Non-Life Insurance Market?

Allianz Group, Talanx, R+V, Generali and Munich Re are the major companies operating in the Germany Life & Non-Life Insurance Market.

What years does this Germany Life & Non-Life Insurance Market cover?

The report covers the Germany Life & Non-Life Insurance Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Germany Life & Non-Life Insurance Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Germany Life & Non-life Insurance Industry Report

Statistics for the 2025 Germany Life & Non-Life Insurance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Life & Non-Life Insurance analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Germany Life & Non-life Insurance Market Report Snapshots

Germany Life & Non-life Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)