Market Share of Licensed Sports Merchandise Industry
The licensed sports merchandise market is a fragmented market with the presence of various prominent players operating across the world. The market is highly competitive with international players like Adidas AG, Under Armour, Inc., Nike Inc., and Puma SE. These players and the other players in the market focus on product innovation and partnership as the key strategy to attract customers. The companies also collaborate with famous sportspeople from different domains to endorse their products and add value to the promotion of the product.
For instance, In June 2021, Puma India extended its partnership with Indian cricketer Yuvraj Singh. He is now the face of the Puma Motorsport collection in India.
Licensed Sports Merchandise Market Leaders
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Adidas AG
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Nike Inc.
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Puma SE
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Iconix Brand Group
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Under Armour, Inc.
*Disclaimer: Major Players sorted in no particular order
