Level Sensor Market - Growth, Trends, and Forecast (2019 - 2024)

The Level Sensor Market is segmented by Type (Continuous Level and Point Level), Technology (Magnetostrictive, Hydrostatic, and Ultrasonic), End-user (Power Generation, Food Processing, and Oil and Gas), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America



Key Players:

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Market Overview

The level sensors market was valued at USD 3.98 billion in 2018, and is expected to reach a value of USD 6.77 billion by 2024, registering a CAGR of 10.06% over the forecast period of 2019-2024. The rising demand for intelligent sensors to equip microprocessors and provide greater visibility of the performance of the machine/instrument has created an increased focus on the adoption of level sensors. 

  • The initiatives, such as Leadership in Energy and Environmental Design (LEED) in the United States, the Building Research Establishment's Environmental Assessment Method (BREEMA) by the United Kingdom, Deutsche Gesellschaft für Nachhaltiges Bauen (DGNB) by Germany, etc., are encouraging the installation of level sensors, especially point level sensors, globally.
  • The stringent regulations in the developed regions, such as the United Kingdom, Germany, and the United States,  as well as the measures to support the government initiatives are anticipated to increase the adoption of water treatment technologies in the emerging economies. The ability to offer higher accuracy, efficiency, easy installation, and maintenance is anticipated to drive the growth of the level sensor market.
  • However, level sensors malfunction in applications that require high stress under fluctuating voltage and temperature changes. This factor is acting as a restraint for the level sensors market.

Scope of the Report

Level sensors are used for determining the level of free-flowing substances that are of utmost importance in commercial as well as industrial applications. Moreover, the level sensors are available in different size and variety and are designed using different sensing techniques, in order to meet various requirements. 
By Type
Continuous Level Sensing
Point Level Sensing
By Technology
Other Technologies
By End-user
Power Generation
Oil and Gas
Food and Beverage
Water and Waste Treatment
Other End-users
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Oil and Gas Sector to be the Largest User of Level Sensors

  • The immense use of level sensors for monitoring storage units and downstream processing plants has maintained a constant demand for level sensors, especially from the oil and gas sector. 
  • According to the estimates of Baker Hughes, by the end of 2018, the international rig count was expected to reach 960.
  • Moreover, in the regions, such as the Middle East & Africa, the major demand for level sensors is from the oil and gas industry. In recent times, owing to the recent low crude oil price situation, the region is garnering new demand from the manufacturing sector, especially the petrochemical industries.
  • Moreover, the expansion in production capacity of polymers (the bi-products of petrochemicals) is helping in expanding the regional polymer industry. The polymer industry is emerging as one of the fastest growing end-users of level sensors.

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North America to Account for the Largest Share in Level Sensors Market

  • Driven by the increased investments in automation and focus on the efficiency of processes across the pharmaceutical, oil and gas, and food processing industries, North America is expected to be the largest market. 
  • There are several technologies that are used in the North American level sensor market. The ultrasonic form is one of the most popular techniques, owing to the small size of sensors and mobility. The sensors are also easy to use and affordable. The sensors do not require much maintenance. The ultrasonic sensors are used primarily to measure the solid substances, along with the ability to function in extreme conditions.
  • As the US Department of the Interior’s (DoI) plans to allow offshore exploratory drilling in about 90% of the Outer Continental Shelf (OCS) acreage under the National Outer Continental Shelf Oil and Gas Leasing Program (National OCS Program) for 2019-2024, the regional oil and gas sector is expected to open up new opportunities for the level sensor market.



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Competitive Landscape

The level sensors market is highly fragmented, as the market is witnessing a trend of acquisition of small technology vendors by the major players, along with the intense competition owing to the demand for highly efficient products among the players. Some of the key players, include ABB Ltd., Sick AG., Ametek Inc., Emerson Electric Co., Honeywell International Inc., Pepperl+Fuchs GmbH, among others.

  • April 2019 - Emerson acquired Bioproduction Group, a leader in simulation, modeling, and scheduling software for biomanufacturing. Bio-G’s scheduling and modeling systems combined with Emerson’s extensive life science technology and expertise portfolio will help the companies bring therapies for cancer, diabetes, and other illnesses to the patients.
  • July 2018 - Honeywell Process Solutions (HPS) launched a new solution to help the operations and maintenance personnel to monitor midstream gas metering systems. This solution includes level sensors that are of significant importance for level measurement in the oil and gas industry. 


Major Players

  1. ABB Ltd
  2. Sick AG
  3. Honeywell International Inc.
  4. Pepperl+Fuchs GmbH
  5. Ametek Inc.

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Trend of Automation in the Food Processing Industry

      2. 4.2.2 Need for Precision in Measurement

    3. 4.3 Market Restraints

      1. 4.3.1 Technical Constraints Related to Repeatability

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Continuous Level Sensing

      2. 5.1.2 Point Level Sensing

    2. 5.2 By Technology

      1. 5.2.1 Magnetostrictive

      2. 5.2.2 Hydrostatic

      3. 5.2.3 Ultrasonic

      4. 5.2.4 Optical

      5. 5.2.5 Other Technologies

    3. 5.3 By End-user

      1. 5.3.1 Power Generation

      2. 5.3.2 Oil and Gas

      3. 5.3.3 Mining

      4. 5.3.4 Food and Beverage

      5. 5.3.5 Chemical

      6. 5.3.6 Water and Waste Treatment

      7. 5.3.7 Other End-users

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

      2. 5.4.2 Europe

        1. Germany

        2. France

        3. United Kingdom

        4. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia-Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 ABB Ltd

      2. 6.1.2 Sick AG

      3. 6.1.3 Ametek Inc.

      4. 6.1.4 BinMaster Inc.

      5. 6.1.5 Emerson Electric Co.

      6. 6.1.6 Honeywell International Inc.

      7. 6.1.7 Pepperl+Fuchs GmbH

      8. 6.1.8 Siemens AG

      9. 6.1.9 TE Connectivity Ltd

      10. 6.1.10 Endress + Hauser AG

    2. *List Not Exhaustive


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