Learning Analytics Market Size (2024 - 2029)

The learning analytics market is experiencing significant expansion, driven by the increasing demand for data-driven decision-making in educational institutions, particularly in higher education and MOOCs. This growth is fueled by the need to enhance student success, course efficiency, and retention through the analysis of digital footprints and big data. Learning analytics enables the identification of patterns in student performance, aiding in curriculum development and improving retention rates. The integration of learning analytics within learning management systems enhances its value by providing insights without additional costs, further boosting its adoption. The shift towards e-learning, accelerated by the COVID-19 pandemic, has also contributed to the increased market size of learning analytics.

Market Size of Learning Analytics Industry

learning analytics market size
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 20.90 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

learning analytics market growth

*Disclaimer: Major Players sorted in no particular order

Learning Analytics Market Analysis

The learning analytics market is expected to witness a growth at a CAGR of 20.9% over the forecast period (2021-2026). Learning analytics (LA) market is rapidly growing in educational institutions worldwide, especially for higher educations and MOOCs providers, driven primarily by the need to improve the student success rate, course material efficiency, retention, and the learning experience. Learning analytics follows the digital footprints of learners, transforming the way they look at learning processes, and enabling data-driven decisions to maximize student success. It has continued to evolve as technology remains one of the main drivers of educational change.

  • The learner and the faculty can use learning analytics for a specific purpose, such as identifying success and failure patterns and course progress, which can assist in developing a creative curriculum and, thus, assist the institutions and course providers in improving student retention. For instance, the learning analytics stakeholders comprise software providers, platform providers, institutions, faculty, students, and the government.
  • Learning analytics demand has increased due to the vast data set of varied information (big data). The growing data needs to be clustered (for similar traits) to offer a real-time insight for a decision support system based on data using mathematics, statistics, predictive modeling, and other streams.
  • An increase in the massive open online courses (MOOC) content and a large number of higher education institutions making their courses available through the internet to a global student base has acted as a catalyst for the learning analytics adoption. It helps them get eased yet detailed information about an individual's progress in a course and supports faculty to change, improve, or present the course's concepts and contents better.
  • Learning analytics is a part of the umbrella system. Learning management systems (LMS) help in offered course analysis, student retention, modeling the patterns of success and failures, and improving the learner's efficiency. It does so without adding to the cost, as learning analytics uses the existing resources for generating data used for various analytical approaches. This has augmented the demand for learning analytics. It serves as the base and platform for the next level of analytics implementation, generally termed as academic analytics.
  • Moreover, the COVID-19 crisis has resulted in schools being shut all across the world. Globally, over 1.2 billion children are out of the classroom. As a result, education has changed dramatically, with the notable rise of e-learning, whereby teaching is undertaken remotely and on digital platforms.

Learning Analytics Industry Segmentation

The learning analytics solution offers learning management elements, including recommendations about further readings,  visualization of activity, and self-assessment questionnaires. The study of the learning analytics market has considered the varied offerings by the vendor for the cloud and the on-premise deployment of software and services for a wide range of applications, globally. 

By Offerings
Software
Services
By Deployment Mode
On-Premise
Cloud
By End User
Academia
Corporate
By Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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Learning Analytics Market Size Summary

The learning analytics market is experiencing rapid expansion, particularly within higher education and MOOC providers, driven by the need to enhance student success, course efficiency, and retention. This growth is fueled by the increasing adoption of digital technologies in education, which allows for the analysis of learners' digital footprints to make data-driven decisions. Learning analytics plays a crucial role in identifying patterns of success and failure, aiding in curriculum development, and improving the overall learning experience. The demand for learning analytics is further bolstered by the vast amounts of data generated in educational settings, which require sophisticated analytical techniques to provide real-time insights for decision-making. The rise of e-learning, accelerated by the COVID-19 pandemic, has also contributed to the market's growth, as educational institutions and organizations seek to leverage analytics to enhance online learning experiences.

In the corporate sector, learning analytics is increasingly being adopted to support flexible learning models, such as MOOCs, which allow employees to upskill at their convenience. Companies are investing in online learning and analytics solutions to stay competitive and address skill gaps. North America is poised to lead the market, with significant investments in e-learning and analytics, particularly in the United States, where advanced analytics are widely used across industries. The market is characterized by fragmentation, with numerous small and medium-sized enterprises competing alongside larger firms. Key players are focusing on strategic growth through product development and expansion into new regions. The ongoing investment in advanced technologies by educational institutions and corporations is expected to drive further market growth.

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Learning Analytics Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION

    1. 1.1 By Offerings

      1. 1.1.1 Software

      2. 1.1.2 Services

    2. 1.2 By Deployment Mode

      1. 1.2.1 On-Premise

      2. 1.2.2 Cloud

    3. 1.3 By End User

      1. 1.3.1 Academia

      2. 1.3.2 Corporate

    4. 1.4 By Geography

      1. 1.4.1 North America

      2. 1.4.2 Europe

      3. 1.4.3 Asia-Pacific

      4. 1.4.4 Latin America

      5. 1.4.5 Middle East & Africa

Learning Analytics Market Size FAQs

The Learning Analytics Market is projected to register a CAGR of 20.90% during the forecast period (2024-2029)

Domoscio, Unicon Inc, Blackboard Inc., D2L Corporation and Instructure Inc. are the major companies operating in the Learning Analytics Market.

Learning Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)