Market Size of Laundry Detergents Industry
| Study Period | 2018 - 2029 |
| Market Size (2024) | USD 70.63 Billion |
| Market Size (2029) | USD 85.07 Billion |
| CAGR (2024 - 2029) | 3.79 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Asia-Pacific |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Laundry Detergent Market Analysis
The Laundry Detergents Market size is estimated at USD 70.63 billion in 2024, and is expected to reach USD 85.07 billion by 2029, growing at a CAGR of 3.79% during the forecast period (2024-2029).
Raising awareness about the importance of cleanliness is expected to drive the studied market. As a result, instead of shifting toward cheaper, private-label household products, consumers' inclination towards well-known, higher-priced detergents was observed, especially amongst the high-income or middle-higher income groups. Moreover, cleaning products including laundry detergent, well-outpaced supply, which means the manufacturers of household staples sold more with fewer deals and discounts.
Additionally, increasing preferences for scented laundry care products and non-allergenic/green products, and the development of new products are gaining consumer acceptance and accelerating the growth of the laundry detergent industry. Owing to this factor, vendors develop laundry care products with unique packaging, fragrance, quality, and price, which enable them to differentiate their products from the competitors. For instance, in March 2021, Kao Corporation, for the first time in Japan, planned to use 100% recycled polyethylene terephthalate (PET) plastic for its packaging. It will be used for its new range of Attack ZERO laundry detergent products, and its CuCute Dishwashing Foam Spray bottles. Kao intends to switch over to using 100% recycled PET for household and personal care packaging, using PET bottles by 2025.
Additionally, detergent pods are growing in popularity in the premium market because of expanding consumer buying power. The convenience and ease of storage of the products are also driving up demand for pods. Students prefer laundry detergent tablets and bars in particular because of their convenience, conciseness, and portability.
Laundry Detergent Industry Segmentation
Laundry detergent, or washing powder, is a type of detergent used for cleaning laundry. The global laundry detergent market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into detergent powder, laundry liquid, fabric softener, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Additionally, the study provides an analysis of the laundry detergents market in emerging and established markets across the globe, including regions of North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | |
| Detergent Powder | |
| Laundry Liquid | |
| Fabric Softener | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Laundry Detergents Market Size Summary
The laundry detergents market is poised for steady growth over the forecast period, driven by increasing consumer awareness about cleanliness and hygiene. This trend is particularly evident among high-income and middle-higher income groups, who are opting for well-known, premium detergents over cheaper alternatives. The market is also witnessing a shift towards scented and non-allergenic or green products, as consumers seek products that offer both efficacy and a pleasant fragrance. Manufacturers are responding by innovating with unique packaging and formulations, such as the use of recycled materials and biodegradable ingredients, to differentiate their offerings. The popularity of detergent pods is on the rise, especially in the premium segment, due to their convenience and ease of use, further contributing to market expansion.
In North America, the laundry detergent market is experiencing robust growth, fueled by a combination of increased household expenditure, a thriving real estate sector, and a growing demand for organic and eco-friendly products. Major players like Procter & Gamble and Unilever are leveraging strategic mergers, acquisitions, and product innovations to strengthen their market presence and cater to evolving consumer preferences. The market's competitive landscape is characterized by the dominance of leading brands, which are continuously investing in technology-driven solutions to enhance product performance and sustainability. As consumers become more aware of the benefits of advanced laundry care products, the market is expected to continue its upward trajectory, with significant contributions from both liquid and pod segments.
Laundry Detergents Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Detergent Powder
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2.1.2 Laundry Liquid
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2.1.3 Fabric Softener
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2.1.4 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East and Africa
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Laundry Detergents Market Size FAQs
How big is the Laundry Detergents Market?
The Laundry Detergents Market size is expected to reach USD 70.63 billion in 2024 and grow at a CAGR of 3.79% to reach USD 85.07 billion by 2029.
What is the current Laundry Detergents Market size?
In 2024, the Laundry Detergents Market size is expected to reach USD 70.63 billion.
