Laundry Detergent Market Size
| Study Period | 2018 - 2029 |
| Market Size (2024) | USD 70.63 Billion |
| Market Size (2029) | USD 85.07 Billion |
| CAGR (2024 - 2029) | 3.79 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Asia-Pacific |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
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Laundry Detergent Market Analysis
The Laundry Detergents Market size is estimated at USD 70.63 billion in 2024, and is expected to reach USD 85.07 billion by 2029, growing at a CAGR of 3.79% during the forecast period (2024-2029).
Raising awareness about the importance of cleanliness is expected to drive the studied market. As a result, instead of shifting toward cheaper, private-label household products, consumers' inclination towards well-known, higher-priced detergents was observed, especially amongst the high-income or middle-higher income groups. Moreover, cleaning products including laundry detergent, well-outpaced supply, which means the manufacturers of household staples sold more with fewer deals and discounts.
Additionally, increasing preferences for scented laundry care products and non-allergenic/green products, and the development of new products are gaining consumer acceptance and accelerating the growth of the laundry detergent industry. Owing to this factor, vendors develop laundry care products with unique packaging, fragrance, quality, and price, which enable them to differentiate their products from the competitors. For instance, in March 2021, Kao Corporation, for the first time in Japan, planned to use 100% recycled polyethylene terephthalate (PET) plastic for its packaging. It will be used for its new range of Attack ZERO laundry detergent products, and its CuCute Dishwashing Foam Spray bottles. Kao intends to switch over to using 100% recycled PET for household and personal care packaging, using PET bottles by 2025.
Additionally, detergent pods are growing in popularity in the premium market because of expanding consumer buying power. The convenience and ease of storage of the products are also driving up demand for pods. Students prefer laundry detergent tablets and bars in particular because of their convenience, conciseness, and portability.
Laundry Detergent Market Trends
Rising Demand for Laundry Detergent Owing to the Increased Household Expenditure
The growing importance of healthier lifestyles with rising concerns among individuals about health and hygienic living, free of germs, bacteria, dust, and dirt has led to rising per capita spending on household cleaning products including laundry detergents. In the past few years, fragrance is playing a vital role in household cleaning products as consumers are increasingly looking for products that offer a strong pleasant odor, which, in turn, makes vendors differentiate their products. In addition, factors such as an increase in household expenditure, and growth in the real estate sector owing to growth in residential units, have increased the demand for laundry detergent products across the globe. Due to increased marketing efforts by industry players, consumers are now more aware of laundry detergent products such as gels, pods, and liquids.
The growth of the liquid and pod laundry detergent markets has been driven by consumers' increasing need for clothes that are simple to clean. When used in a washing machine, liquid laundry detergents provide excellent cleaning while using less energy. They dissolve fast in cold water. Therefore, during the forecast period, all of these advantages are projected to fuel the growth of this segment. For instance, the world's largest laundry care market in 2021 belonged to the United States.
North America Holds the Largest Market Share
The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the laundry detergent market in the North American region over the past few years. The well-established real estate sector and household expenditure, and growth in housing units are some of the key factors increasing the sales of household cleaners in the United States. The growing demand for organic and eco-friendly laundry care products has a significant impact on the market. This encourages various vendors to offer organic and eco-friendly products. This demand is expected to magnify the revenue of the market. For instance, vendors are continuously launching products with biodegradable ingredients such as natural washing soda, coconut oil & mineral-based surfactants, and plant-based enzymes.
For instance, one of the top household and personal care firms in the world are the American multinational consumer products company, Procter & Gamble. The company's 2021 revenue of over USD 26 billion from fabric care and home care products alone demonstrates how profitable this sector is growing. North America accounts for about half of Procter & Gamble's net sales. Tide, Febreze, and Downy are household names in many American homes under the company's fabric care and home care brands.
Laundry Detergent Industry Overview
The laundry detergent market faces high competition. Companies are moving toward strategic mergers and acquisitions to increase their international presence and gain significant share, for instance. The key brands are embarking on mergers and acquisitions and new product development are infused with the latest technology, which has less effect on both human body and clothes, where the detergents are applied. Thus, these are some of their key strategies to achieve consolidation. The majority of the share is held by the leading players, including Procter & Gamble, Unilever PLC, Reckitt Benckiser Group PLC, Colgate-Palmolive Company, The Clorox Company, and others.
Laundry Detergent Market Leaders
The Procter & Gamble Company
Reckitt Benckiser Group Plc
Church & Dwight Co., Inc.
The Clorox Company
Unilever PLC
*Disclaimer: Major Players sorted in no particular order
Laundry Detergent Market News
- In July 2022, The most prominent laundry brand from Unilever, Dirt Is Good (also known as Persil, Skip, and OMO), launched a newly created capsule to aid in decarbonizing the laundry process and provide advanced cleaning performance. The new capsules feature in cardboard containers instead of plastic packaging, a move that will prevent more than 6,000 tonnes of plastic from entering the waste stream annually.
- In January 2022, Henkel stated their intention to combine its laundry, home care, and beauty care businesses into Henkel Consumer Brands by the start of 2023. Combining the resources is intended to produce a multi-platform consumer platform. Through the connection, the organization can provide greater customer service owing to upgraded infrastructure.
- In May 2021, Comfort, Unilever's laundry brand, unveiled a new pack design and formulation. The new formulation features Pro-Fibre Technology, and according to its brand owner, Unilever said is designed to protect clothes from color fading, bobbling, and shape loss.
Laundry Detergent Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Detergent Powder
5.1.2 Laundry Liquid
5.1.3 Fabric Softener
5.1.4 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Procter & Gamble Company
6.3.2 Unilever PLC
6.3.3 The Clorox Company
6.3.4 Reckitt Benckiser Group plc.
6.3.5 Church & Dwight Co., Inc.
6.3.6 Alticor (Amway Corporation)
6.3.7 Colgate-Palmolive Company
6.3.8 Henkel AG & Co. KGaA
6.3.9 S. C. Johnson & Son, Inc.
6.3.10 Kao Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Laundry Detergent Industry Segmentation
Laundry detergent, or washing powder, is a type of detergent used for cleaning laundry. The global laundry detergent market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into detergent powder, laundry liquid, fabric softener, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Additionally, the study provides an analysis of the laundry detergents market in emerging and established markets across the globe, including regions of North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | |
| Detergent Powder | |
| Laundry Liquid | |
| Fabric Softener | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Laundry Detergent Market Research FAQs
How big is the Laundry Detergents Market?
The Laundry Detergents Market size is expected to reach USD 70.63 billion in 2024 and grow at a CAGR of 3.79% to reach USD 85.07 billion by 2029.
What is the current Laundry Detergents Market size?
In 2024, the Laundry Detergents Market size is expected to reach USD 70.63 billion.
Who are the key players in Laundry Detergents Market?
The Procter & Gamble Company, Reckitt Benckiser Group Plc, Church & Dwight Co., Inc., The Clorox Company and Unilever PLC are the major companies operating in the Laundry Detergents Market.
Which is the fastest growing region in Laundry Detergents Market?
Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Laundry Detergents Market?
In 2024, the Asia-Pacific accounts for the largest market share in Laundry Detergents Market.
What years does this Laundry Detergents Market cover, and what was the market size in 2023?
In 2023, the Laundry Detergents Market size was estimated at USD 67.95 billion. The report covers the Laundry Detergents Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Laundry Detergents Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the emerging trends in Laundry Detergent technology?
The emerging trends in Laundry Detergent technology are a) Enzyme advancements b) Stain-specific solutions, c) AI-powered personalized recommendations
Laundry Detergents Industry Report
The global laundry detergent market is experiencing growth, propelled by the global population increase, urbanization, and innovations in product offerings. Key growth drivers include the widespread use of automatic washing machines and heightened hygiene awareness. A shift towards organic, chemical-free, and sustainable laundry detergents marks a significant trend, with liquid and pod detergents gaining popularity for their convenience and energy efficiency. Strategic marketing is enhancing product visibility, especially among the middle-class demographic, across digital and global platforms. Despite challenges like competition and counterfeit products, positive growth is anticipated, largely due to urbanization and preference for scented and allergen-free options. The Asia-Pacific region stands out for its preference for powder detergents, driven by manual washing habits and increasing disposable income. Statistics for the Laundry Detergents market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Laundry Detergents analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.
