Latin America Surfactants Market - Growth, Trends, and Forecast (2020 - 2025)

The Latin America Surfactants Market is Segmented by Type (Anionic Surfactants, Cationic Surfactants, Non-ionic Surfactants, and Other Types), Origin (Synthetic Surfactants, and Bio-based Surfactants), Application (Household Soap and Detergent, Personal Care, Lubricants and Fuel Additives, Industry and Institutional Cleaning, Food Processing, Oilfield Chemicals, Agricultural Chemicals, Textile Processing, and Other Applications), and Geography.

Market Snapshot

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Market Overview

The Latin American Surfactants market is expected to grow at a CAGR of 3.40% during the forecast period of 2019-2024. The major factors driving the market studied include growing personal care and home care industry in Latin America. However, the increasing focus on environmental regulations is expected to significantly hinder the growth of the market studied.

  • Brazil is expected to dominate the market during the forecast period.
  • Possible innovations in the applications of specialty surfactants is likely to act as an opportunity in the future.

Scope of the Report

The Latin American surfactants market includes:  

Anionic Surfactants
Linear Alkylbenzene Sulfolane (LAS or LABS)
Alcohol Ethoxy Sulfates (AES)
Alpha Olefin Sulfonates (AOS)
Secondary Alkane Sulfonate (SAS)
Methyl Ester Sulfonates (MES)
Other Anionic Surfactants
Cationic Surfactants
Quaternary Ammonium Compounds
Other Cationic Surfactants
Non-ionic Surfactants
Alcohol Ethoxylates
Ethoxylated Alkyl-phenols
Fatty Acid Esters
Other Non-ionic Surfactants
Other Types
Synthetic Surfactants
Bio-based Surfactants
Chemically Synthesized Bio-based Surfactants
Sucrose Ester
Alkyl Polyglycoside
Fatty Acid Glucamide
Sorbitan Ester
Other Chemically Synthesized Bio-based Surfactants
Fatty Acid, Phospholipid, Neutral Lipid
Polymeric Bio-surfactant
Household Soap and Detergent
Personal Care
Lubricants and Fuel Additives
Industry and Institutional Cleaning
Food Processing
Oilfield Chemicals
Agricultural Chemicals
Textile Processing
Other Applications
Rest of Latin America

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Key Market Trends

Growing Demand from Household Soap and Detergent Application

  • Detergent is usually a mixture of surfactants, used mainly for the purpose of cleaning, and is available in varying dilutions.
  • Detergents consist of alkylbenzenesulfonates, which have chemical properties similar to soap, but with higher solubility in hard water.
  • Detergents are classified in terms of their ionic properties, namely anionic, cationic, and non-ionic. The soap mentioned in the segmentation deals mainly with washing and laundry application.
  • In terms of the market share in the application segment, soap and detergent segment occupies the largest share in the Latin American surfactant market, accounting for more than half of the share.
  • The laundry care market in Mexico is growing gradually, owing to the increasing awareness toward household hygiene, which is also expected to propel the market studied during the forecast period.

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Brazil to Dominate the Demand

  • Brazil is considered as the fourth-largest market for beauty products in the world, and is known to pave the way for innovation, supply, and trends in the beauty market throughout the region.
  • With the growth and investments in domestic and industrial cleaning, agriculture, food processing, and the personal care industry, the Brazilian surfactants market is expected to grow at a moderate pace, over the forecast period.
  • Brazil is considered as the fourth-largest market for beauty products worldwide, and is known to pave the way for innovation, supply, and trends in the beauty market throughout the region.
  • With the growth and investments in domestic and industrial cleaning, agriculture, food processing, and the personal care industry, the Brazilian surfactants market is expected to grow at a moderate pace, over the forecast period.
  • Moreover, Latin America, more specifically, Brazil, is emerging as a hotspot for bio-surfactant research, owing to its biodiversity, thereby providing increasing potential to discover novel microorganisms capable of producing biosurfactants at a lower cost,with higher productivity.
  • Such factors are expected to drive the market for surfactants in Brazil, throughout the coming years.

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Competitive Landscape

The market share of the Latin American surfactants is provided in accordance with the company’s presence across the world. Some of the tier-1 players of the market studied include 3M, BASF SE, DowDuPont, Croda International, and Evonik Industries AG, among others.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Growing Personal Care and Home Care Industry in Latin America

      2. 4.1.2 The Growth of the Oleo Chemicals Market Driving Bio-based Surfactants

    2. 4.2 Restraints

      1. 4.2.1 Increasing Focus on Environmental Regulations

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value-Chain Analysis

    4. 4.4 Porters 5 Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

    5. 4.5 Price Analysis


    1. 5.1 Type

      1. 5.1.1 Anionic Surfactants

        1. Linear Alkylbenzene Sulfolane (LAS or LABS)

        2. Alcohol Ethoxy Sulfates (AES)

        3. Alpha Olefin Sulfonates (AOS)

        4. Secondary Alkane Sulfonate (SAS)

        5. Methyl Ester Sulfonates (MES)

        6. Sulfosuccinates

        7. Other Anionic Surfactants

      2. 5.1.2 Cationic Surfactants

        1. Quaternary Ammonium Compounds

        2. Other Cationic Surfactants

      3. 5.1.3 Non-ionic Surfactants

        1. Alcohol Ethoxylates

        2. Ethoxylated Alkyl-phenols

        3. Fatty Acid Esters

        4. Other Non-ionic Surfactants

      4. 5.1.4 Other Types

    2. 5.2 Origin

      1. 5.2.1 Synthetic Surfactants

      2. 5.2.2 Bio-based Surfactants

        1. Chemically Synthesized Bio-based Surfactants

          1. Sucrose Ester

          2. Alkyl Polyglycoside

          3. Fatty Acid Glucamide

          4. Sorbitan Ester

          5. Other Chemically Synthesized Bio-based Surfactants

        2. Bio-surfactant

          1. Glycolipid

          2. Fatty Acid, Phospholipid, Neutral Lipid

          3. Lipopeptide

          4. Polymeric Bio-surfactant

    3. 5.3 Application

      1. 5.3.1 Household Soap and Detergent

      2. 5.3.2 Personal Care

      3. 5.3.3 Lubricants and Fuel Additives

      4. 5.3.4 Industry and Institutional Cleaning

      5. 5.3.5 Food Processing

      6. 5.3.6 Oilfield Chemicals

      7. 5.3.7 Agricultural Chemicals

      8. 5.3.8 Textile Processing

      9. 5.3.9 Other Applications

    4. 5.4 Geography

      1. 5.4.1 Mexico

      2. 5.4.2 Brazil

      3. 5.4.3 Argentina

      4. 5.4.4 Chile

      5. 5.4.5 Colombia

      6. 5.4.6 Rest of Latin America


    1. 6.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 3M

      2. 6.4.2 Arkema

      3. 6.4.3 Ashland

      4. 6.4.4 BASF SE

      5. 6.4.5 Bayer AG

      6. 6.4.6 Clariant

      7. 6.4.7 Croda International

      8. 6.4.8 Deten Quimica SA

      9. 6.4.9 DowDuPont

      10. 6.4.10 Evonik Industries AG

      11. 6.4.11 Galaxy Surfactants

      12. 6.4.12 Godrej Industries

      13. 6.4.13 Innospec

      14. 6.4.14 Kao Corporation

      15. 6.4.15 Lonza

      16. 6.4.16 Nouryon

      17. 6.4.17 Oxiteno

      18. 6.4.18 P&G Chemicals

      19. 6.4.19 Reliance Industries Ltd

      20. 6.4.20 Solvay

      21. 6.4.21 Stepan Co.

      22. 6.4.22 SulfaTrade SA

      23. 6.4.23 TENSAC

      24. 6.4.24 YPF

  7. *List Not Exhaustive

    1. 7.1 Possible Innovations in the Applications of Specialty Surfactants

    2. 7.2 Expansion of Application Base for Bio-surfactants

** Subject to Availability

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