Global Kitchen Appliances Market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession. Presence of large number of alternatives is driving the segment and with improving economic scenario, the market is expected to witness robust growth over the forecast period.
The market for home appliances is, in large part driven by kitchen appliances. With several of the world’s regions, including Latin America, in economic troubles, the category of home appliances is really being driven forward by smaller ticket sized appliances common in the kitchen. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc.
The Latin America market for kitchen appliances was worth US$ X.X bn as of 2014, and is expected to grow to US$ X.X bn by 2020, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X% from US$ X.X bn in 2014 to US$ X.X bn in 2020. Large appliances are worth US$ X.X bn as of 2014, and are expected to grow at CAGR X% to US$ X.X bn in 2020.
The Latin American markets have witnessed slower growth recently because of economic stagnation in Brazil and Argentina. LAC countries have a number of regional private label manufacturers, providing strong competition to other global brands.
The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills, or are available without frills across several price ranges.
Distribution is notably tending towards channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie ups with manufacturers, and ecommerce, which has been posing as a major competitor to other sellers due to highly competitive discounts and other offers.
Some notable companies included in the report are Electrolux, GE, LG Electronics, Samsung, Murphy Richards, Phillips, Bosch, and a range of other regional manufacturers.
Expanding middle class and newer markets, consistent growth in the developed regions of LAC, a large number of unique product offerings manufactured to fit the purchasing power and needs of a vast variety of the population in LAC, increasing urbanization, inclusion of women in the workforce, etc. are the driving factors in the Latin America kitchen appliances market.
Economic stagnation in a number of countries in LAC, a lack of affordable innovations urging people to replace their existing alternatives, a high level of competition, and other challenges are prevalent in the kitchen appliances market in Latin America.
What the report offers
- Market Definition for the Kitchen Appliances along with identification of key drivers and restraints for the market
- Market analysis for the Latin America Kitchen Appliances Market, with region specific assessments and competition analysis on a Latin America and regional scale
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Latin America and regional scale
- Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
- Identification and analysis of the Macro and Micro factors that affect the Latin America Kitchen Appliances Market on both Latin America and regional scale
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
1. Research Methodology
2. Executive Summary
3. MARKET OVERVIEW
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's 5 Force Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat from new entrants
3.3.4 Threat from substitute products
3.3.5 Competitive rivalry within the industry
3.4 Industry Policies
4. MARKET DYNAMICS
4.2.1 Demand for appliances in End User Market
4.2.2 Changing Lifestyle
4.3.1 Lack Of Expertise
4.3.2 Dominance of Traditional Kitchen
4.4.2 Changing Consumer Behavior
5. Kitchen Appliances Products Market Segmentation, Forecasts and Trends
5.1 By Products
5.1.1 Electric Steamers
5.1.2 Water Purifier
5.1.3 Micro Oven
5.1.5 Air Fryer
5.1.6 Induction Stoves
5.2 By Distribution Channel
5.2.1 Direct Selling
5.3 By Region
5.3.1 Latin America
6. Vendor Market Share Analysis
7. Competitive Intelligence - Company Profiles
7.1.2 Products and Services
7.1.4 Key Developments
7.2 Murphy Richards
7.2.2 Products and Services
7.2.4 Key Developments
7.3.2 Products and Services
7.3.4 Key Developments
7.4.2 Products and Services
7.4.4 Key Developments
7.5.2 Products and Services
7.5.4 Key Developments
7.6.2 Products and Services
7.6.4 Key Developments
7.7.2 Products and Services
7.7.4 Key Developments
7.8 Eureka Forbes
7.8.2 Products and Services
7.8.4 Key Developments
7.9.2 Products and Services
7.9.4 Key Developments
7.10 LG Corp
7.10.2 Products and Services
7.10.4 Key Developments
8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities
9. Future of Kitchen Appliances Products Market
LIST OF TABLES