Market Share of Latin America Immersive Entertainment Industry
The Latin American immersive entertainment market is semi-consolidated due to the presence of few players. Some of the major players in the market are TeamLab, Secret Cinema, The Walt Disney Company, Universal Parks & Resorts, and Six Flags Entertainment Corporation. The players are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a competitive advantage.
- June 2024: Wevr, a studio specializing in interactive and spatial experiences, secured an additional USD 3.5 million in funding from HTC Corp. and Epic Games. HTC and Epic, original investors in Wevr, are bolstering their stakes as the studio enhances its Virtual Studio technology and real-time 3D production capabilities. With advancements in spatial computing and emerging headset technologies, brands now face unparalleled opportunities to engage communities in innovative ways.
- January 2024: Apple unveiled a suite of innovative entertainment experiences set to debut on the Apple Vision Pro. Each eye benefits from more pixels than a standard 4K TV. When paired with an advanced Spatial Audio system, Vision Pro allows users to stream top-tier shows and films, including Apple Originals from Apple TV+. Users can also immerse themselves in breathtaking landscapes through Environments and engage in unprecedented spatial experiences, such as Encounter Dinosaurs. Apple Vision Pro has ultra-high-resolution micro-OLED displays, delivering a combined 23 million pixels, ensuring an immersive viewing experience with vibrant colors, exceptional clarity, wide color gamut, high dynamic range, and Dolby Vision.
Latin America Immersive Entertainment Market Leaders
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teamLab
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The Walt Disney Company
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Universal Parks & Resorts
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Six Flags Entertainment Corporation
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Secret Cinema
*Disclaimer: Major Players sorted in no particular order
