Latin America Home Appliances Market Size
| Study Period | 2020-2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 61.15 Billion |
| Market Size (2029) | USD 74.54 Billion |
| CAGR (2024 - 2029) | 5.00 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Latin America Home Appliances Market Analysis
The Latin America Home Appliances Market size is estimated at USD 61.15 billion in 2024, and is expected to reach USD 74.54 billion by 2029, growing at a CAGR of 5% during the forecast period (2024-2029).
Production and sales of home appliances in the Latin American market observed continuous growth over the years resulting in an increasing number of players entering into the market. Brazil, Argentina, Mexico, Peru, and Columbia are among the largest markets providing various sales opportunities to home appliance manufacturers in the region. Post-COVID, among the home appliances segment in the region, major appliances emerged with a large market share in comparison to small appliances, driving their sales revenue in Latin American countries.
The growth in Latin America’s middle-class population with rising disposable income of households is expected to drive the market demand over the coming period. In Brazil, the revenue of the major appliances market is almost double that of the small appliances, with refrigerators, ACs, cookers, ovens, and washing machines accounting for more than half of the revenue share in the major appliances segment. Urban centers emerged as the major demand segment for home appliances in which Latin American region observed a continuous growth of more than 80% over the last years.
Post-COVID, smart technology, and voice assistance-enabled features are driving the home appliance market in Latin American countries, with the small appliance segments of light fryers and multi-cookers gaining popularity among consumers. Brazil, Mexico, Argentina, and Columbia emerged as the countries with the largest number of households possessing smart appliances in the regions. It resulted in a rise in the launch of smart home appliances by global manufacturers in Latin American countries.
Latin America Home Appliances Market Trends
Rising Sales of Major Appliances is Driving the Market
Among the home appliance sales in Latin American countries, major appliances exist with a higher revenue share in comparison to small appliances. Brazil, in its home appliances, had more than 60% of the sales share occupied by the major appliances, with washing machines, refrigerators, cookers & ovens dominating the market. The same trend exists in the major Latin American countries of Mexico, Argentina, and Columbia. With this trend, global manufacturers are entering the Latin American market to reap the existing market benefits. As a strategy to occupy a major market share manufacturers are enabling their major appliances with smart features of Wi-Fi and remote connectivity and launching them in the Latin American market. With these emerging trends, the major appliance market in the region is expanding more rapidly than small home appliances.
Increase in Online Sales is Driving the Market
Post-COVID, with an increasing revenue of home appliances in the Latin American market, the revenue earned from online sales channels had also observed a significant increase. Brazil was existing with the online revenue share of home appliances at more than 15% last year. This rise in sales through online channels is leading to an increasing number of retailers and manufacturers offering their products through E-commerce and direct website channels. Brazil, Argentina, and Costa Rica emerged as Latin American countries with the largest E-commerce penetration of more than 60%, creating opportunities for home appliances manufacturers to diversify their sales channels and revenue. With a rising E-Commerce user in the region and increasing online revenue share of home appliances, Latin America provides an opportunistic market for home appliance online sales.
Latin America Home Appliances Industry Overview
The Latin American home appliance market is fragmented with a large number of players existing in the market. Technological innovations are resulting in manufacturers launching their smart home appliance products focused on capturing a major share of the market. Different Latin American countries exist with numerous players creating a varied range of home appliance products available for buyers. Some of the existing players in the Latin America home appliance market are LG Electronics, Panasonic Corporation, AB Electrolux, Samsung, and AEG.
Latin America Home Appliances Market Leaders
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LG Electronics
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Panasonic Corporation
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AB Electrolux
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Samsung
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AEG
*Disclaimer: Major Players sorted in no particular order
Latin America Home Appliances Market News
- June 2023: Tuya Smart, which exists as an IoT development platform service provider, partnered with Mirage, an air conditioner manufacturer in Mexico. The partnership aims to develop smart air conditioner products for the Mexican market with the expansion of IoT solutions for promoting greener and smarter home appliances.
- April 2023: Midea Group launched its third plant in Brazil (Pouso Alegre) with an investment of USD 102.29 million. The plant will integrate digital production technologies and innovative science and technology with the launch of the first batch of intelligent refrigerators.
Latin America Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rise in Household Disposable Income
4.2.2 Rise in Sales of Washing Machines and Refrigerators
4.3 Market Restraints
4.3.1 Increase in Price of Major Appliances Post Covid
4.3.2 Supply Chain Disruptions in Market with Rising Geopolitical Issues
4.4 Market Opportunities
4.4.1 Increasing Demand for Smart Features in Home Appliances
4.4.2 Demand for Home Appliances of Varying Capacity by Different Household Size
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Technological Innovations in Latin America Home Appliance Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 By Major Appliances
5.1.1.1 Refrigerators
5.1.1.2 Freezers
5.1.1.3 Dishwashing Machines
5.1.1.4 Washing Machines
5.1.1.5 Cookers and Ovens
5.1.1.6 Other Major Appliances
5.1.2 By Small Appliances
5.1.2.1 Vacuum Cleaners
5.1.2.2 Food Processors
5.1.2.3 Irons
5.1.2.4 Toasters
5.1.2.5 Grills and Roasters
5.1.2.6 Coffee Machines
5.1.2.7 Hair Dryers
5.1.2.8 Other Small Appliances
5.2 By Distribution Channel
5.2.1 Multibrand Stores
5.2.2 Exclusive Stores
5.2.3 Online
5.2.4 Other Distribution Channels
5.3 By Country
5.3.1 Brazil
5.3.2 Argentina
5.3.3 Mexico
5.3.4 Colombia
5.3.5 Chile
5.3.6 Rest of Latin America
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 LG Electronics
6.2.2 Whirlpool Corp
6.2.3 AB Electrolux
6.2.4 Samsung
6.2.5 AEG
6.2.6 Bosch
6.2.7 Miele
6.2.8 Groupe SEB
6.2.9 Mabe
6.2.10 Panasonic Corporation*
- *List Not Exhaustive
7. MARKET FUTURE TREND
8. DISCLAIMER AND ABOUT US
Latin America Home Appliances Industry Segmentation
A home appliance is a domestic machine that assists in household activities, such as cooling, cleaning, and other day-to-day activities. Technological innovations are making these home appliances more automatic and equipped with smart features, saving users time in performing their daily activities.
Latin America Home Appliances Market is segmented by product (major appliances (refrigerators, freezers, dishwashing machines, washing machines, cookers and ovens, and other major appliances), small appliances (vacuum cleaners, food processors, irons, toasters, grills and roasters, coffee machines, hair dryers and Other Small Appliances), and distribution channel (multi-brand stores, exclusive stores, online, and other distribution channels) and country (Brazil, Argentina, Mexico, Colombia, Chile, and others). The report offers market sizes and forecasts for the Latin America Home Appliances Market in value (USD) for all the above segments.
| By Product | ||||||||||
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| By Distribution Channel | |
| Multibrand Stores | |
| Exclusive Stores | |
| Online | |
| Other Distribution Channels |
| By Country | |
| Brazil | |
| Argentina | |
| Mexico | |
| Colombia | |
| Chile | |
| Rest of Latin America |
Latin America Home Appliances Market Research Faqs
How big is the Latin America Home Appliances Market?
The Latin America Home Appliances Market size is expected to reach USD 61.15 billion in 2024 and grow at a CAGR of 5% to reach USD 74.54 billion by 2029.
What is the current Latin America Home Appliances Market size?
In 2024, the Latin America Home Appliances Market size is expected to reach USD 61.15 billion.
Who are the key players in Latin America Home Appliances Market?
LG Electronics, Panasonic Corporation, AB Electrolux, Samsung and AEG are the major companies operating in the Latin America Home Appliances Market.
What years does this Latin America Home Appliances Market cover, and what was the market size in 2023?
In 2023, the Latin America Home Appliances Market size was estimated at USD 58.09 billion. The report covers the Latin America Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Latin America Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Latin America Home Appliances Industry Report
Statistics for the 2024 Latin America Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Latin America Home Appliances analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
