Market Trends of Latin America Aerosol Cans Industry
Cosmetic and Personal Care is Expected to Account for Significant Market Share
- Aerosol cans have a high-temperature resistance, allowing cosmetics and personal care products to maintain quality without relinquishing the characteristic moisture loss. Aerosol cans have also been used in the industry to control the moisture due to linings. They are mainly used in the cosmetics and personal care industry for packing deodorant, shaving foam, etc. Airtight aerosol cans are used to maintain product quality and extend shelf life.
- Consumption of aerosol cans is projected to increase due to rising incomes, changes in consumer lifestyles, product presentation and differentiation, and increased demand for cosmetic and personal care products, including deodorants, hair sprays, and other skin creams. For instance, according to Beautycare Brazil (ABIHPEC & ApexBrasil), the import of deodorants, hair care products, and fragrances in Brazil accounted for USD 18.5 million, USD 55.6 million, and USD 178.2 million, respectively, in 2023.
- Furthermore, beauty product vendors are probably looking for a standard packaging solution. The market players are focusing on product launches and creating innovative products such as aerosol sprays.
- Consequently, key players are introducing aluminum-based aerosol cans, especially for personal care products such as hair sprays and deodorants. In addition, environmentally-conscious consumers are increasingly adopting packaging materials that can be recycled and are biodegradable, facilitating the sales of aerosol cans.
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Brazil is Expected to Account for the Largest Market Share
- In Brazil, factors such as rising disposable income, changes in consumer lifestyles, product presentation and differentiation, and rising demand for various end users, such as cosmetic and personal care, household, pharmaceutical/veterinary, paints and varnishes, and automotive, will increase the consumption of aerosol cans.
- According to the ABF (Brazilian Franchise Association) report published in February 2023, beauty chains lead the ranking of the fastest-growing market in Brazil for the third consecutive year and have been successful in other countries. In the franchising business, in the health, beauty, and wellness segment, Brazil emerged as the largest market for aesthetics and beauty in Latin America and the fourth in the world, behind only the United States, China, and Japan. Brazil’s demand for aerosol cans across personal care reflects a broader consumer preference for convenience, efficiency, and product efficacy.
- In the personal care industry, aerosol cans offer a convenient and hygienic way to dispense products such as deodorants, hair sprays, and shaving foams. The ease of application and precise dosage provided by aerosol packaging align well with consumers’ lifestyles, driving continued demand for these products.
- Moreover, the market of aerosol cans is experiencing global opportunities where trade relations of the region also help manufacturers innovate new formats of aerosol cans that are more eye-catching and less weighted. Hair spray and hair mousse are essential hair care products that are in demand in different personal care and cosmetic markets. In this context, trade plays an important role. The export value of hair care products from Brazil grew yearly from USD 124.90 million in 2020 to USD 200.20 million in 2023, showing that the growing trend of hair care products, including sprays from Brazil, created a landscape for the aerosol can demand.
- Furthermore, increasing home, interior, and decor spending drives market demand. The most common are air fresheners and cleaning products. Many homeowners have aerosol spray paints for decorating, DIY, and home improvement projects.
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