Market Trends of Landscaping and Gardening Service Industry
This section covers the major market trends shaping the Landscaping & Gardening Service Market according to our research experts:
High Rise in Demand Post Covid-19
According to Garden Media's 2021 Garden Trends Report (GTR), 16 million Americans took up gardening, and many more were spending up to two hours more per day gardening during the COVID-19 pandemic. Gardening is not the only thing that increased over the last year. Post the early stages of the pandemic, outdoor living trends have also accelerated dramatically as homeowners opted to bring the outdoors in and the indoors out with patio and deck renovations, outdoor kitchens, expansive windows, and even gardening.
According to the GTR 2021 report, 82% of American homeowners are more interested in updating their outdoor living spaces than before the pandemic. Developed by the Connecticut NEMO (Nonpoint Education for Municipal Officials) program, software like the Rain Garden app teaches how to build a garden and has information from 23 states on appropriate plants to include in a garden. Almost all construction projects need landscaped outdoor areas, whether residential buildings or commercial properties. As the number of construction projects continues to increase, the demand for landscaping and gardening services also increases.
In Europe as well, French communities have a strong interest in flowers and gardening. More and more French people, more than a third of whom see the garden as a special leisure and leisure area, are taking up this activity on a terrace, a balcony, or a windowsill. Since the coronavirus (COVID-19) crisis, the French have been increasingly concerned with the geographical origin of the plants they buy, mostly to promote French manufacturers, merchants, and businesses. In order to keep pollinating insects alive, a great majority of French people would be ready to adopt more ecologically friendly gardening products and limit pesticide use. Most garden owners have already implemented sustainable solutions and opted for professional maintenance services.
North America is Dominating the Market
The Canadian government is encouraging growth in the nursery and landscaping industries by announcing new investment plans in March 2022. The Minister of Agriculture and Agri-Food announced a roughly USD 1.5 million investment in two initiatives with the Canadian Nursery Landscape Association (CNLA) to assist in exploiting new market possibilities. Through initiatives within the Canadian Agricultural Partnership that contribute to a better Canadian agricultural sector, the Government of Canada is dedicated to assisting in developing, diversifying, and increasing markets for Canada's nursery and landscaping business. The decorative horticulture sector in Canada accounts for most of our horticulture industry. This funding will assist the Canadian Nursery Landscape Association in developing its market and increase exports, resulting in increased growth for local businesses.
Growing technical innovations, ornate hardscaping, contemporary features, lush gardens, and smart irrigation are all trending in the region and are anticipated to influence the landscape and gardening service market. Statistics from the IBIS World 2020 landscaping services industry report show that the landscape services industry has annual revenues of USD 105.3 billion, employs more than 1 million people, and represents 513,305 businesses. This indicates the scope of market growth. Furthermore, consumer spending on lawn and gardening-related activities are increasing. For instance, according to the Bureau of Labor Statistics, in 2020, the country's average expenditure on lawn and garden supplies accounted for USD 155.07 per consumer unit. According to 2020 NGS reports, the wealthiest household share of the garden marketplace spending went from 8.0% in 2015 to 20.0% in 2019.
