Market Trends of Landscaping And Gardening Service Industry
Increasing Demand for Outdoor Aesthetic and Recreational Spaces
Outdoor living trends have experienced significant growth in recent years. Homeowners have increasingly focused on integrating indoor and outdoor spaces through patio and deck renovations, outdoor kitchens, large windows, and gardening projects. This shift has led to increased demand for landscaping products and services. The American Time Use Survey reports that the average American spends approximately 70 hours annually on lawn and garden care.
American homeowners have demonstrated a growing interest in upgrading their outdoor living areas. Educational resources, such as the Rain Garden app developed by the Connecticut NEMO (Nonpoint Education for Municipal Officials) program, provide guidance on garden construction and plant selection across 23 states. The increase in construction projects, both residential and commercial, has driven up demand for landscaping and gardening services, as these projects typically require landscaped outdoor areas.
Urban development and the increasing focus on green infrastructure have created significant opportunities for the landscaping industry. Cities worldwide are investing in public parks, green corridors, and sustainable urban drainage systems. Large-scale landscaping initiatives, such as Singapore's Gardens by the Bay, which attracts over 10 million visitors annually, demonstrate the economic potential of these projects.
In Europe, particularly in France, there is a strong interest in flowers and gardening. According to Promojardin, in 2023, more than a third of French people consider gardens as important leisure spaces, with many pursuing gardening activities on terraces, balconies, or windowsills. The same source reports that a significant majority of French gardeners are willing to adopt more environmentally friendly gardening products and reduce pesticide use to protect pollinating insects. Many garden owners have already implemented sustainable practices and opted for professional maintenance services.
North America is Dominating the Market
North America accounted for the major share of the global landscaping market in 2023. The region's economic prosperity and high disposable income levels have been fundamental drivers, with American households spending an average of USD 500 annually on landscaping services and improvements, according to the United States Bureau of Labor Statistics. The well-established suburban culture, characterized by large residential properties and strict homeowner association (HOA) requirements, has created a consistent demand for professional landscaping services across the region.
The Canadian government is encouraging growth in the a and landscaping industries by announcing new investment plans in March 2022. The Minister of Agriculture and Agri-Food announced a roughly USD 1.5 million investment in two initiatives with the Canadian Nursery Landscape Association (CNLA) to assist in exploiting new market possibilities. Through initiatives within the Canadian Agricultural Partnership that contribute to a better Canadian agricultural sector, the Government of Canada is dedicated to assisting in developing, diversifying, and increasing markets for Canada's nursery and landscaping business. The decorative horticulture sector in Canada accounts for most of our horticulture industry. This funding will assist the Canadian Nursery Landscape Association in developing its market and increasing exports, resulting in increased growth for local businesses.
Growing technical innovations, ornate hardscaping, contemporary features, lush gardens, and smart irrigation are all trending in the region and are anticipated to influence the landscape and gardening service market. This indicates the scope of market growth. Furthermore, consumer spending on lawn and gardening-related activities are increasing. For instance, according to the Bureau of Labor Statistics, in 2023, the country's average expenditure on lawn and garden supplies accounted for USD 155.07 per consumer unit.
