Market Trends of Lactose Free Butter Industry
This section covers the major market trends shaping the Lactose Free Butter Market according to our research experts:
Lactose-Intolerant Consumers are the Major Boon to the Market
Lactose intolerance is a prevalent and distressing condition that affects an estimated 75% of individuals, across the globe. Consequently, the consumers opt out dairy products for it is difficult for them to digest lactose. Presently, lactose intolerance affects around 40 million Americans or 1/3 of the population, in various degrees of severity. It is most prevalent among the adults of East Asian descent, by affecting more than 90% of adults in some of these communities. Additionally, lactose intolerance is also very common in people of West African, Arab, Jewish, Greek, and Italian descent. Thus, indicating a huge growth opportunity for lactose-free butter in the global market. However, various studies have shown that a consumer with lactose-intolerance can easily consume butter in a minimal quantity for it contains very low amounts of lactose. Nonetheless, with the introduction of lactose-free butter in the market, it created an opportunity for the lactose-intolerant consumer to consumer butter in the desired quantity.
North America is the Largest Market
The surging number of North American population who suffer from lactose intolerance are creating the demand for lactose-free butter. The consumers of the region, especially United States and Canada are highly aware of the lactose intolerant condition unlike the consumers of Asia-Pacific and other parts of the globe that are unaware of the condition they are suffering from. Therefore, the demand for lactose-free butter is higher in North America. Additionally, due to the growing health-consciousness among the native consumers of Guatemala, a trend of shifting from dairy to lactose-free butter and other alternatives is observed as a precautionary step by the consumers themselves. This is attributed to the fact that a significant portion of the country's population already suffers from lactose-intolerance.
