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Kuwait Poultry Meat Market Size

The Kuwait Poultry Meat Market is projected to experience growth over the forecast period, with the on-trade channel holding a significant portion of the market share. The tourism industry in Kuwait contributes to the market's expansion by increasing demand for diverse poultry dishes. Supermarkets and hypermarkets dominate the off-trade distribution channels, attracting consumers with dedicated poultry sections. Additionally, online channels are expected to grow rapidly due to the high internet penetration and the convenience of online shopping.

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Market Size of kuwait poultry meat Industry

Kuwait Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 514.50 Million
svg icon Market Size (2029) USD 541.58 Million
svg icon Largest Share by Distribution Channel On-Trade
svg icon CAGR (2024 - 2029) 1.03 %
svg icon Fastest Growing by Distribution Channel Off-Trade
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Kuwait Poultry Meat Market Analysis

The Kuwait Poultry Meat Market size is estimated at 514.50 million USD in 2024, and is expected to reach 541.58 million USD by 2029, growing at a CAGR of 1.03% during the forecast period (2024-2029).

514.50 Million

Market Size in 2024 (USD)

541.58 Million

Market Size in 2029 (USD)

2.75 %

CAGR (2017-2023)

1.03 %

CAGR (2024-2029)

Largest Market by Distribution Channel

57.14 %

value share, On-Trade, 2023

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Increased demand for poultry meat through on-trade outlets in Kuwait has been driven by growth in foodservices, such as the opening of new restaurants and cafés.

Largest Market by Form

49.68 %

value share, Fresh / Chilled, 2023

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Fresh meat products are considered to be of higher quality and preferred by many health-conscious consumers. The hospitality industry's demand is also aiding consumption.

Fastest-growing Market by Distribution Channel

1.33 %

Projected CAGR, Off-Trade, 2024-2029

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The availability of a variety of poultry meat products through off-trade channels, with different cuts, processed items, and packaging options, allows consumers to fulfill their needs.

Fastest-growing Market by Form

1.83 %

Projected CAGR, Processed, 2024-2029

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Processed poultry meat provides convenience to consumers, thus making it the most preferable. It also remains to be an affordable and versatile source of animal protein.

Leading Market Player

8.54 %

market share, Kuwait United Poultry Company (KUPCO), 2022

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KUPCO has been constantly investing in the latest production and processing facilities equipped with advanced technology to enhance efficiency and maintain product quality.

The demand for poultry meat surges as separate counters captivate consumers, thus driving the market

  • The on-trade channel holds the major share among distribution channels in the market. It is projected to register a growth rate of 0.82% by value in the forecast period. Kuwait's tourism industry attracts visitors from different parts of the world, leading to increased demand for diverse culinary experiences, some of which include poultry dishes. Tourist arrivals in Kuwait averaged 6.32 million in 2022. The poultry dishes offered include a wide range of products, such as chicken wings, steaks, and ethnic-inspired meat preparations, which help drive the market's growth.
  • Among off-trade channels, the supermarkets and hypermarkets segment emerged as the largest distribution channel throughout the study period. It registered a market share of 43.06% by value in 2022. This was primarily because supermarkets have separate poultry meat counters to keep red meat products fresh, which further attracts consumers. Moreover, in Kuwait, approximately 45% of the population is in the 20 to 39 age bracket, and these young consumers have a high inclination toward spending in retail malls and purchasing international brands. The top supermarkets in Kuwait are Carrefour, LuLu Hypermarket, The Sultan Center, and Saveco.
  • Online channels are anticipated to be the fastest-growing distribution channel, registering a CAGR of 7.90% by value during the forecast period, primarily due to the increasing preference for online shopping in the country. Kuwait's internet penetration rate stood at 99% of the total population at the start of 2023. Consumers choose online grocery shopping in terms of convenience, discounts, and time-saving. The growth of e-commerce platforms and online marketplaces has facilitated the availability of poultry meat products.
Kuwait Poultry Meat Market

Kuwait Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • The on-trade channel holds the major share among distribution channels in the market. It is projected to register a growth rate of 0.82% by value in the forecast period. Kuwait's tourism industry attracts visitors from different parts of the world, leading to increased demand for diverse culinary experiences, some of which include poultry dishes. Tourist arrivals in Kuwait averaged 6.32 million in 2022. The poultry dishes offered include a wide range of products, such as chicken wings, steaks, and ethnic-inspired meat preparations, which help drive the market's growth.
  • Among off-trade channels, the supermarkets and hypermarkets segment emerged as the largest distribution channel throughout the study period. It registered a market share of 43.06% by value in 2022. This was primarily because supermarkets have separate poultry meat counters to keep red meat products fresh, which further attracts consumers. Moreover, in Kuwait, approximately 45% of the population is in the 20 to 39 age bracket, and these young consumers have a high inclination toward spending in retail malls and purchasing international brands. The top supermarkets in Kuwait are Carrefour, LuLu Hypermarket, The Sultan Center, and Saveco.
  • Online channels are anticipated to be the fastest-growing distribution channel, registering a CAGR of 7.90% by value during the forecast period, primarily due to the increasing preference for online shopping in the country. Kuwait's internet penetration rate stood at 99% of the total population at the start of 2023. Consumers choose online grocery shopping in terms of convenience, discounts, and time-saving. The growth of e-commerce platforms and online marketplaces has facilitated the availability of poultry meat products.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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Kuwait Poultry Meat Market Size Summary

The Kuwait poultry meat market is experiencing a steady growth trajectory, driven by a combination of domestic production and significant imports. The market is characterized by a diverse range of distribution channels, with the on-trade sector holding a substantial share due to the country's thriving tourism industry, which boosts the demand for poultry dishes. Supermarkets and hypermarkets dominate the off-trade channels, offering dedicated poultry counters that attract consumers. The rise of online shopping, facilitated by high internet penetration, is emerging as the fastest-growing distribution channel, catering to the increasing consumer preference for convenience and time-saving shopping experiences. Despite the challenges posed by the arid climate and reliance on imported feed ingredients, the government is actively investing in domestic production to meet the growing demand for poultry meat.

The market landscape is fragmented, with several key players contributing to the supply of poultry products. The government's initiatives, including subsidies and support for feed and land procurement, aim to bolster local production and mitigate the impact of global feed price fluctuations. However, the market remains sensitive to external factors such as pathogenic disease outbreaks in foreign markets, which can disrupt supply chains. The introduction of new products and organic offerings by major companies reflects the evolving consumer preferences and the competitive nature of the market. As the demand for poultry meat continues to rise, the Kuwait poultry meat market presents opportunities for both domestic and international producers to expand their presence and cater to the diverse needs of consumers.

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Kuwait Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

Kuwait Poultry Meat Market Size FAQs

The Kuwait Poultry Meat Market size is expected to reach USD 514.50 million in 2024 and grow at a CAGR of 1.03% to reach USD 541.58 million by 2029.

In 2024, the Kuwait Poultry Meat Market size is expected to reach USD 514.50 million.

Kuwait Poultry Meat Market Report Snapshots

Kuwait Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029