Market Trends of Kuwait Microwave Ovens Industry
This section covers the major market trends shaping the Kuwait Microwave Ovens Market according to our research experts:
Increase in the percentage of Sales through Online mode
There has been an increase in the sales of microwave ovens through online channels due to multitude factors. These factors include increase in the number of e-commerce platforms in the recent years, increase in the number of internet users in the recent years and increased availabilty of delivery services of the e-commerce platforms across the country. Also there has been an increase in the working population in Kuwait and purchasing through online mode saves their time as majority of the working population are engaged in long working hours. Moreover, the necessity of offline visit to the store is eliminated as e-commerce platforms provide a wide range of products. In the years 2020 and 2021, there was a higher percentage in the increase of online sales of microwave ovens than that of the previous years.
Gradual Increase in the Revenue per Capita of Microwave Ovens in Kuwait
The rapid urbanization in majority of the areas in Kuwait as a result of increase in the number of working population across Kuwait. Also their rate of immigration is high in Kuwait because of the higher wages (when coverted into USD) compared to other gulf countries. As a result, the standard of life of people has increased over the years. Moreover, the current lifestyle of majority of the working population in Kuwait is a major driver for them to go for electric appliances which makes the work easier for them. In addition to this, the increased preference for fast food and subsequent requirement for heating them and grilling them is accounting for the increase in the usage of microwave ovens. This has led to increase in the revenue per capita in Kuwait in the recent years
