KSA OOH And DOOH Market Size

KSA OOH and DOOH Market Analysis

The KSA OOH And DOOH Market size is estimated at USD 168.24 million in 2024, and is expected to reach USD 227.27 million by 2029, growing at a CAGR of 6.20% during the forecast period (2024-2029).

• Saudi Arabia's Vision 2030 is designed to diversify the economy and bolster various sectors, planned in distinct five-year stages, each building upon the last. The initial phase laid the groundwork, enacting reforms across the public sector, economy, and society. Subsequently, the second phase of Vision 2030 intensified efforts, emphasizing strategic initiatives and bolstering investments in pivotal sectors and ambitious projects. These endeavors have expanded advertising prospects, particularly in emerging economic cities and tourism destinations.
• Smart city projects are opening up new avenues for innovative Out of Home (OOH) and Digital Out of Home (DOOH) advertising. These projects are seamlessly integrating screens and interactive displays into urban infrastructure. For example, scheduled to be held in September 2024, the Smart Cities Saudi Expo will focus on redefining urban development by harmonizing human, robotic, and citizen-centered solutions. With over 85% of its population now residing in urban areas, this expo is set to be a pivotal moment for Saudi Arabia's urban evolution. Tailored for cognitive environments, the event will spotlight how smart cities are harnessing emerging technologies to address urban challenges, optimize resource management, and establish sustainable, interconnected infrastructure.
• Adoption of advanced technologies such as artificial intelligence, the Internet of Things, and data analytics can enhance the effectiveness of DOOH advertising in facilitating interactive campaigns for targeted audiences. Saudi Arabia is actively adopting advanced advertising technology and marketing trends amid significant transformations. By incorporating AI-powered data analytics, programmatic advertising, and immersive technologies such as AR and VR, the country is bolstering the effectiveness of its marketing endeavors.
• With the rapid growth of online advertising, social media platforms provide stiff competition to traditional OOH media. Advertisers tend to prefer digital channels for targeting specific audiences. Moreover, the initial investments and ongoing maintenance costs for digital billboards and other DOOH infrastructure are higher, which is restricting smaller businesses from making investments.
• Since the COVID-19 pandemic, Saudi Arabia has seen a more robust integration of DOOH with digital marketing strategies with dynamic, real-time content and interactive ads. Moreover, technological advances, such as programmatic advertising and data analytics, have improved the adequate time and measurability of OOH and DOOH campaigns, thus facilitating greater profits for organizations.