Market Share of KSA OOH And DOOH Industry
The KSA OOH and DOOH market is witnessing a rise in competitiveness among companies as outdoor advertising companies become more focused on building innovative marketing strategies for their clients. While the market is moderately fragmented, competition is expected to increase in the future. Some major players include AlArabia, Alliance Media, JCDecaux, and Saudi Signs Media.
In October 2023, AlArabia Outdoor Advertising, the premier OOH firm in Saudi Arabia, secured a significant project. Through this, the company will be responsible for setting up, managing, and upkeeping outdoor advertising billboards in Riyadh. This initiative, put forth by Remat Al-Riyadh Development, is part of a grand vision to elevate Riyadh into a top-tier global city, focusing on digitalization, smart technologies, and sustainability. To bolster this transformation, AlArabia is partnering with Saudi Artificial Intelligence Company (SCAI), a subsidiary of the Public Investment Fund.
In September 2023, Daktronics, in collaboration with the Electronic Gaming Infrastructure Company, completed the installation of 535 sq. m of LED video displays at Riyadh Front Mall, an e-sports venue in Saudi Arabia. This installation notably features Daktronics' latest innovation, which comprises curved, bendable LED modules. The video walls encircling the venue, which were finalized in 2023, promise to immerse gamers and visitors with dynamic digital skins.
KSA OOH and DOOH Market Leaders
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Arabian Contracting Services Co. (AlArabia)
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JCDecaux
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Alliance Media
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Saudi Signs Media
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Alan Media and Advertising
*Disclaimer: Major Players sorted in no particular order
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