| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| Market Size (2025) | USD 9.88 Billion |
| Market Size (2030) | USD 12.38 Billion |
| CAGR (2025 - 2030) | 4.60 % |
Kiwi Fruit Market Analysis
The Kiwi Fruit Market size is estimated at USD 9.88 billion in 2025, and is expected to reach USD 12.38 billion by 2030, at a CAGR of 4.6% during the forecast period (2025-2030).
Kiwi fruit, a vitamin-laden fruit originating in the Chinese Himalayas, is now widely produced and cultivated globally. It is grown in various countries, including China, New Zealand, Greece, Italy, and France. The increasing popularity and demand for Kiwi can be largely credited to the growing emphasis on health and well-being, as these fruits are rich in vital nutrients such as potassium, magnesium, copper, manganese, iron, and vitamin B6.
The FAOSTAT, stated that in 2023, China emerged as the primary producer of Kiwi, with a substantial production volume of 2.4 million metric tons. Following closely behind, New Zealand ranked second with a 0.6 million metric tons production volume. Italy, Greece, and Chile also secured positions within the top five for their impressive Kiwi production yields.
Kiwi is highly valued in the Food & Beverages industry for its versatility, as it is used in various products such as jams, sauces, purees, salads, dessert toppings, frostings, juices, and smoothies. Its wide range of applications makes Kiwi a crucial component in many dishes. For instance, Lambu-Subu Food & Beverages in Hong Village, Ziro Valley of Arunachal Pradesh, is known for producing Kiwi wine and is recognized as India's first organic wine.
New Zealand is the world's top exporter of Kiwi, holding a significant 41.7% value share of the global market in 2023. According to the ITC Trade Map, New Zealand exported 586,710.6 metric tons of Kiwi worth USD 1,700,396.0 thousand, leading the way followed by Italy with 304,757.0 metric tons valued at USD 666,450.0 thousand in 2023. The dominance of New Zealand in this industry is attributed to its excellent production capabilities, diverse range of varieties, and strong international trade relationships.
Several major companies offer fresh Kiwi fruits in appealing packaging to attract customers and boost consumption. For instance, in April 2024, Zespri, a leading global Kiwifruit company based in New Zealand, introduced the Kiwi Pillbox package with seven compartments labeled for each day of the week, each containing a Zespri SunGold Kiwifruit. This initiative aims to encourage people to consume Kiwi daily, fueling the market growth.
Kiwi Fruit Market Trends
Rising Health Awareness Drives Global Kiwi Imports
Health awareness is driving global kiwi imports. Consumers increasingly seek nutrient-dense foods, making kiwi more popular worldwide. The demand for healthy foods, particularly among younger consumers in North America, Europe, and Asia, continues to increase kiwi fruit imports. Countries like New Zealand, Italy, and Chile have increased their kiwi production and export activities to meet the demand, alongside large producers like China. These countries are capitalizing on the global trend of healthier eating to export their kiwi varieties to a wider audience.
The United States is the world's second-largest importer of Kiwi fruit due to its consumption demand. New Zealand was the major country exporting Kiwi fruit to the United States, which accounted for 30,117 metric tons in 2023. New Zealand's higher imports stem from its counter-seasonal production to the United States, enabling it to supply Kiwi fruit during the United States off-season. New Zealand's Kiwi fruit, backed by stringent quality standards, occupied a dominant market presence in the United States.
Besides, In the United Kingdom, the production of kiwi fruit is observed to be very low, which cannot satisfy the growing demand among health-conscious consumers. So, the country’s consumption is mainly fulfilled by importing it from various parts of the world. The produce is majorly sourced from Italy, Chile, Germany, and New Zealand, accounting for a share of 40.8%, 23.7%, 17.1%, and 14.8%, respectively, according to ITC trade map. The import value of the produce is observed to be growing during the study period. As per ITC data, the kiwi fruit import value grew from USD 63,797 thousand in 2022 to USD 66,999 thousand in 2023.
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Asia Pacific Dominates the Market
Asia, particularly countries like China, India, and Japan, are key players in both production and consumption of kiwi fruits. China is by far the largest producer of kiwi fruits, accounting for more than 50% of global production. The country’s favorable climate and large agricultural sector allow for extensive cultivation of kiwis, especially in regions like Sichuan and Shaanxi. For instance, as per FAOSTAT, the country produced 2.4 million metric tons of kiwifruit from 2.3 million metric tons in 2021. Besides, the demand for kiwi fruits is rising in Asia Pacific due to increasing awareness of their health benefits, such as being rich in vitamins (especially Vitamin C), antioxidants, and fiber. This is especially true in countries like Japan, South Korea, and Taiwan, where there’s a strong consumer focus on healthy, nutrient-dense foods.
Kiwi production in India remains in its early stages compared to other Asia Pacific countries. The fruit is primarily cultivated in the Himalayan regions and Northeastern states, with major growing areas in Arunachal Pradesh, Manipur, Sikkim, Nagaland, Himachal Pradesh, Mizoram, and Jammu & Kashmir. The Government of India has implemented various initiatives to increase kiwi production. Under the Digital North-East Vision 2022, the central government introduced an investment scheme of INR 10,000 crores across 400 programs. The scheme allocates INR 7,800 crore to strengthen telecom infrastructure through improvements in towers, optic fiber, and connectivity. These initiatives aim to establish digital platforms connecting farmers with kiwi experts, NGOs, government agencies, startups, and private retailers worldwide.
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Kiwi Fruit Market News
- May 2024: Dunkin' is introducing its Kiwi Watermelon Dunkin' Refresher. The newest addition to Dunkin's refresher lineup, this beverage comes with a choice of green tea or lemonade.
- September 2023: In New Zealand Fruitometry introduced Digital Crop Estimation (DCE) technology, by using unique AI to count Kiwifruit as an alternative to the labor-intensive manual process.
Kiwi Fruit Industry Segmentation
Kiwi is an edible fruit of the genus Actinidia. The ellipsoidal Kiwi fruit has furry brownish-green skin, and the green flesh has numerous edible purple-black seeds embedded around a white center. The kiwi fruit market is segmented by geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report includes production (volume), consumption (volume and value), import (volume and value), export (volume and value), and price trend analysis of the kiwi fruit markets across the segments. The report offers market estimation and forecast in value (USD) and volume (metric tons) for the above-mentioned segments.
| North America | United States |
| Canada | |
| Europe | Spain |
| Germany | |
| United Kingdom | |
| Italy | |
| Greece | |
| France | |
| Netherlands | |
| Asia-Pacific | China |
| New Zealand | |
| India | |
| Australia | |
| Japan | |
| South Korea | |
| South America | Brazil |
| Argentina | |
| Middle East & Africa | South Africa |
| Egypt |
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Kiwi Fruit Market Research Faqs
How big is the Kiwi Fruit Market?
The Kiwi Fruit Market size is expected to reach USD 9.88 billion in 2025 and grow at a CAGR of 4.60% to reach USD 12.38 billion by 2030.
What is the current Kiwi Fruit Market size?
In 2025, the Kiwi Fruit Market size is expected to reach USD 9.88 billion.
What years does this Kiwi Fruit Market cover, and what was the market size in 2024?
In 2024, the Kiwi Fruit Market size was estimated at USD 9.43 billion. The report covers the Kiwi Fruit Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Kiwi Fruit Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Kiwi Fruit Industry Report
Statistics for the 2025 Kiwi Fruit market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Kiwi Fruit analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
