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Kenya Lubricants Market Size (2024 - 2029)

The Kenya lubricants market is projected to experience growth over the forecast period, driven by increased demand from industrial and construction sectors. The market's expansion is supported by a rebound in new car sales and economic growth post-pandemic, which has positively influenced lubricant consumption. However, the presence of counterfeit and substandard products poses a challenge to market growth. Despite these challenges, investments in power generation and the automotive sector present significant opportunities for market expansion.

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Market Size of Kenya Lubricants Industry

Kenya Lubricants Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Volume (2024) 85.35 Million liters
Market Volume (2029) 109.11 Million liters
CAGR (2024 - 2029) 5.03 %
Market Concentration High

Major Players

Kenya Lubricants Market Major Players

*Disclaimer: Major Players sorted in no particular order

Kenya Lubricants Market Analysis

The Kenya Lubricants Market size is estimated at 85.35 Million liters in 2024, and is expected to reach 109.11 Million liters by 2029, growing at a CAGR of 5.03% during the forecast period (2024-2029).

The COVID-19 pandemic negatively impacted the market in 2020 because it significantly impacted supply chains and caused several supply chain disruptions that led to production halts and other issues in almost all industries, such as automotive, heavy equipment, etc. New car sales in the country increased in 2021 as economic growth rebounded from a pandemic-induced slump the previous year, driving up demand. This had a positive impact on the lubricants market in the country. The condition is expected to surge in 2022, benefitting the market studied.

  • Increasing demand from industrial and construction segments for lubricants to drive the market growth.
  • The widespread presence of counterfeit and substandard lubricants in Kenya is expected to hinder market growth.
  • Investments in power generation and the automotive sector will likely create a lucrative growth opportunity for the studied market.

Kenya Lubricants Industry Segmentation

Lubricant products are made from a combination of base oils and additives. The composition of base oil in the formulation of lubricants is primarily between 75-90%. Base oils possess lubricating properties and make up 90% of the final lubricant product.

The market is segmented by product type and end-user industry. By product type, the market is segmented by engine oils, transmission and hydraulic fluids, gear oils, general industrial oils, greases, and other product types (dry film lubricants, etc.). By end-user industry, the market is segmented by power generation, automotive and other transportation, heavy equipment, food and beverage, and other end-user industries. 

For each segment, the market sizing and forecasts have been done based on volume (liters).

Product Type
Engine Oils
Transmission and Hydraulic Fluids
Gear Oils
General Industrial Oils
Greases
Other Product Types
End-user Industry
Power Generation
Automotive and Other Transportation
Heavy Equipment
Food and Beverage
Other End-user Industries
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Kenya Lubricants Market Size Summary

The lubricants market in Kenya is poised for growth, driven by increasing demand from the industrial and construction sectors. The market experienced setbacks due to the COVID-19 pandemic, which disrupted supply chains and halted production across various industries, including automotive and heavy equipment. However, the subsequent rebound in economic activity and rising new car sales have positively impacted the lubricants market. The dominance of engine oils, a critical component for internal combustion engines, underscores the market's reliance on the automotive sector. The prevalence of used cars in Kenya further sustains the demand for engine oils, as older vehicles require more frequent oil changes. Despite challenges such as the presence of counterfeit products, investments in power generation and the automotive sector present lucrative opportunities for market expansion.

The Kenyan lubricants market is characterized by a consolidated structure, with major players like TotalEnergies Marketing Kenya PLC, Vivo Energy, OLA Energy, Kenol & Kobil, and the National Oil Corporation of Kenya holding significant market shares. The government's initiatives to boost domestic vehicle assembly through tax exemptions are expected to enhance local assembly operations, further driving lubricant demand. Recent strategic moves, such as Vivo Energy's acquisition of a stake in Engen Limited, aim to expand market presence and increase revenue. Additionally, international partnerships and acquisitions, like those involving ONGC Videsh and Maximus Group, highlight the competitive landscape and ongoing efforts to strengthen market positions. These developments, coupled with urbanization and increased vehicle usage, are anticipated to propel the lubricants market in Kenya over the forecast period.

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Kenya Lubricants Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Drivers

      1. 1.1.1 Increasing Demand from Industrial and Construction Segments

      2. 1.1.2 Other Drivers

    2. 1.2 Restraints

      1. 1.2.1 Widespread Presence of Counterfeit and Substandard Lubricants

      2. 1.2.2 Other Restraints

    3. 1.3 Industry Value Chain

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Consumers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitute Products and Services

      5. 1.4.5 Degree of Competition

  2. 2. MARKET SEGMENTATION (Market Size in Volume)

    1. 2.1 Product Type

      1. 2.1.1 Engine Oils

      2. 2.1.2 Transmission and Hydraulic Fluids

      3. 2.1.3 Gear Oils

      4. 2.1.4 General Industrial Oils

      5. 2.1.5 Greases

      6. 2.1.6 Other Product Types

    2. 2.2 End-user Industry

      1. 2.2.1 Power Generation

      2. 2.2.2 Automotive and Other Transportation

      3. 2.2.3 Heavy Equipment

      4. 2.2.4 Food and Beverage

      5. 2.2.5 Other End-user Industries

Kenya Lubricants Market Size FAQs

The Kenya Lubricants Market size is expected to reach 85.35 million liters in 2024 and grow at a CAGR of 5.03% to reach 109.11 million liters by 2029.

In 2024, the Kenya Lubricants Market size is expected to reach 85.35 million liters.

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