Kenya Floriculture Market Size (2024 - 2029)

Kenya Floriculture Market Analysis

The Kenya Floriculture Market size is estimated at USD 1.09 billion in 2024, and is expected to reach USD 1.41 billion by 2029, growing at a CAGR of 5.20% during the forecast period (2024-2029).

• Kenya's economy is heavily reliant on agriculture. The floriculture sub-sector is one of the country's leading foreign exchange earners. The floral industry in Kenya has 5,000 hectares dedicated to its cultivation contributing 1.3% to the country's GDP. The flowers grown mainly in Kenya are roses, carnations, alstroemeria, gypsophila, lilies eryngiums, arabicum, hypericum, and statice. In addition to this, the major production areas are around Lake Naivasha, Mt. Kenya, Nairobi, Thika, Kiambu, Athi River, Kitale, Nakuru, Kericho, Nyandarua, Trans Nzoia, Uasin Gishu and Eastern Kenya. The favourable climatic conditions are increasing the production of flowers in the country, which drives the market's growth.
• Additionally, the industry employs a vast number of people in the country. According to the Ethical Trading Organization, the floriculture business provides direct employment opportunities to about 150,000 people, the majority are women. Delphinium, Limoniu, and Helianthus are the most popular growing facilities for roses in Kenya exporting rose-cut flowers to the European Union (EU). Along with this, some of the most common technologies utilized in the entire cold chain of Kenyan flower farming include drip irrigation, fertigation systems, glasshouse ventilation systems, net shading, pre-cooling, cold storage facilities, artificial lightning, and refrigerated trucks. Therefore, the use of improved technologies produces good-quality flowers, thereby contributing to market growth in the forecast period. 
• Furthermore, the support from the associations and the public sector is one of the major drivers of the market. For instance, the Kenya Flower Council is a voluntary association of independent growers and exporters of cut flowers and ornamentals that aim to foster responsible and safe production of cut flowers in Kenya along with encouraging farmer's welfare. Moreover, the launch of new varieties of flowers in the market supports market growth. In 2022, Sian Flowers introduced two new spray roses to the market, the Spray Rose Lady of the Dawn and the Spray Rose Emerald Queen. These two modern garden-shaped types are only available to Sian. 

Kenya Floriculture Industry Segmentation

Floriculture is a type of horticulture practice that primarily focuses on cultivating flowering and ornamental plants for gardens and commercial use. The Kenyan floriculture market is segmented by type of flower into cut flowers, cuttings, and other types of flowers. In contrast, cut flowers are further segmented into roses, carnations, lilies, hypericum, gypsophila, and other cut flowers. The report includes the production (volume), consumption (volume and value), import (volume and value), export (volume and value), and price trend analysis of the above-mentioned segments. The report offers market size and forecasts regarding value (USD) and volume (metric tons) for all the above segments.