The Kenya Floriculture Market - Growth, Trends, and Forecast (2019 - 2024)

The Kenyan Floriculture Market is segmented by type of flower (Roses, Carnations, Lilies, Hypericum, Gypsophilia, and Other Cut Flowers), Cuttings, and Other Types of Flowers.

Market Snapshot

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Study Period:


Base Year:


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Market Overview

The Kenyan floriculture market was valued at USD 861.6 million in 2018, and is projected to register a CAGR of 4.7% during the forecast period (2019-2024).

  • Rose is witnessing immense popularity in the country. Its production was valued at USD 592.4 million in 2018.
  • Delphinium, Limonium, and Helianthus are the most popular growing facilities for roses in Kenya.
  • Furthermore, some of the most common technologies utilized in the entire cold chain of the Kenyan flower farming include drip irrigation, fertigation systems, glass house ventilation systems, net shading, pre-cooling, cold storage facilities, artificial lightning, and refrigerated trucks.

Scope of the Report

Floriculture is a type of horticulture practice that primarily focuses on cultivation of flowering and ornamental plants for gardens and commercial use. The report presents an in-depth analysis of market size and trade analysis of different types of flowers popular in the Kenyan floriculture market, and detailed analysis of flower farming and flower farms in Kenya.

Types of Flowers
Cut Flowers
Other Cut Flowers
Other Types of Flowers

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Key Market Trends

Rising Export Potential of Floral Products

Kenya is one of the major exporters of cut flowers across the world. The export value of fresh cut flowers is estimated to be more than USD 50.0 million per year. Popular flowers, such as roses, carnations, and lilies, leaf cuttings, and decorative plants, are primarily exported by the country. In Kenya, majority of the floriculture products are produced to meet the needs of exports. The main export markets include the Netherlands, followed by the United Kingdom, the United Arab Emirates, and Germany. While the main export destinations for fresh roses are the Netherlands, the United Kingdom, and the Russian Federation.


These countries accounted for a share of 70.9% in 2017. Roses have the potential for expansion, owing to reasons, such as large acreage for production, stable productions throughout the year, and the fact that cultivators have a high standard of SOP for the production of high-quality, along with high demand from international markets.


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Increasing Support from Government and Public Sector

The Kenyan Ministry of Agriculture is focusing on driving the adoption of floriculture, through various policies, regulations, and operational directions. The government invested a huge amount in cultivation, along with favorable policies. This is attracting foreign investments. Furthermore, the market is implementing advanced technologies and infrastructures for floriculture. In Kenya, the different ministries that are in favor of floriculture are Water and Irrigation, Health, Environment and Natural Resources, Local Government, Cooperatives development and Marketing, Trade, and Regional Development Authorities.


In Kenya, the National Horticultural Policy came into force in 2012, which offered policy interventions for production, support services, marketing in local and regional markets, and infrastructure facilities. The other public sectors include the Kenya Plant Health Inspectorate Services (KEPHIS),  which helps in regulating the phytosanitary and seed issues, by providing plant variety protection and seed certification. The Horticultural Crops Development Authority (HCDA) is one of the major organization responsible for facilitation, development, promotions, and regulations of horticulture technique in Kenya.



Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 PESTLE Analysis


    1. 5.1 Types of Flowers

      1. 5.1.1 Cut Flowers

        1. Roses

        2. Carnations

        3. Lilies

        4. Hypericum

        5. Gypsophila

        6. Other Cut Flowers

      2. 5.1.2 Cuttings

      3. 5.1.3 Other Types of Flowers

  6. 6. Analysis of Flower Farms

    1. 6.1 Analysis of Income Scale

    2. 6.2 Analysis of Area under Cultivation

    3. 6.3 Analysis of Cultivating Facilities

  7. 7. Trends in Breeding Technologies

  8. 8. Trends in Overseas Investments and Capital Inflow

  9. 9. Supply Chain Analysis

    1. 9.1 Trade Analysis

      1. 9.1.1 Import Analysis

      2. 9.1.2 Export Analysis

    2. 9.2 Market Channel Analysis

  10. 10. Consumer Preference Analysis

  11. 11. Market Trends

  12. 12. Royalty Snapshot

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