Kenya Flexible Packaging Market Size (2024 - 2029)

Kenya Flexible Packaging Market Analysis

The Kenya Flexible Packaging Market size is estimated at USD 2.14 billion in 2024, and is expected to reach USD 2.41 billion by 2029, growing at a CAGR of 2.38% during the forecast period (2024-2029).

Flexible packaging is a versatile and customizable form that adapts to diverse shapes and sizes. It is a cornerstone in the packaging sector, delivering benefits like adaptability, lightness, and prolonged product shelf life.

• According to the United States Department of Agriculture (USDA), in 2023, Kenya witnessed a surge in consumer-oriented food imports, driven by a notable shift in preferences toward convenience, variety, and international cuisines. With a rapidly growing population and an expanding middle class, Kenya's food service and retail sectors are flourishing, presenting lucrative opportunities for US exporters and subsequently boosting the demand for packaging within the country.
• The growing demand for flexible packaging solutions such as bags, pouches, and wraps for the food and beverage industry in Kenya is attributable to the growing population, evolving tastes of consumers, and increased consumer spending due to rising incomes. According to data from the Kenya National Bureau of Statistics (KNBS), Kenya's GDP expanded by 5% in Q1 2024 compared to Q1 2023, boosting the country's overall economic growth.
• Flexible packaging combines the mechanical and physical properties of multiple layers of different polymers to balance functionality, environmental friendliness, and business considerations. They are characterized by durability and provide an ideal barrier against gases and moisture. Advanced convenience features and low cost minimize food waste and overall product spoilage. Such features of flexible packaging are driving the market’s growth.
• E-commerce in Kenya has developed significantly over the last few years, particularly among small and medium businesses. According to data from the International Trade Administration, Kenya is the third largest E-commerce market in Africa after South Africa and Nigeria. In 2024, the e-commerce market in Kenya is forecasted to hit a revenue milestone of USD 900 million, driven by an anticipated user base of 12.26 million. The growth in the online market in Kenya is estimated to drive the country's demand for flexible packaging.
• The market also faces challenges due to the fluctuating prices of raw materials such as plastic and paper. These price fluctuations, influenced by supply and demand dynamics and economic crises, pose significant hurdles to market expansion.

Kenya Flexible Packaging Industry Segmentation

The report tracks the consumption value of flexible packaging products in Kenya. The study defines the revenue generated from the sales of packaging products such as bags and pouches, as well as films and wraps. The analysis is based on the market insights captured through secondary research and primaries. The study also examines underlying growth influencers and significant industry vendors, all of which help to support market estimates and growth rates throughout the anticipated period. The market estimates and projections are based on the base year factors and arrived at top-down and bottom-up approaches.

The flexible packaging market in Kenya is segmented by material (paper, plastic, and metal), product type (bags and pouches, films and wraps, and other product types), and end-user industry (food, beverage, healthcare and pharmaceutical, retail, and other end-user industries). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.