Market Size of Kale Chips Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 8.23 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Kale Chips Market Analysis
The global kale chips market is projected to register a CAGR of 8.67% during the forecast period (2022 - 2027).
With the sudden impact of COVID-19, the market has witnessed a decline in the sale of kale chips due to their non-availability in the distribution channels. The Kale Chips market is quickly reaching its pre-COVID levels and a healthy growth rate is expected over the forecast period driven by the economic revival in most of the developing nations. Also, the forced lockdown across the world and extended work from home scenario actively supported the at-home food consumption as well growth in snack products, which, in turn, augmented the demand for kale chips. The COVID-19 pandemic has resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand for kale chips.
Kale is a rich source of antioxidants, vitamins, lutein, zeaxanthin, sulforaphane, magnesium, calcium, and potassium, along with a small amount of protein and fiber. As a result, it is considered beneficial for weight loss, eye health, and cancer prevention. Rising consumer awareness regarding these advantages is anticipated to drive the product demand.
Rising demand for vegetable chips in healthy snacking options is anticipated to drive market growth. Demand for gluten-free food products and acceptance of different types of vegetable chips as healthy snacks has been a positive factor for the kale chips market. Moreover, a rising preference for plant-based food products is expected to drive the product demand.
Kale Chips Industry Segmentation
The kale chips are generally made with fresh kale which is tossed in oil and sea salt. The Global kale chips market is segmented by product type, distribution channel, and geography. The market is segmented by product type into dehydrated leaf crisps/chips and extruded chips. Based on the Distribution Channel, the market is diversified into supermarkets/hypermarkets, convenience stores, specialty stores, and online stores. Moreover, the market is segmented by Geography into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).
| By Product Type | |
| Dehydrated leaf Crisps/Chips | |
| Extruded Chips |
| By Distribution Channel | |
| Hypermarkets/Supermarkets | |
| Convenience Stores | |
| Specialist Stores | |
| Online Stores |
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Kale Chips Market Size Summary
The kale chips market is experiencing a resurgence, recovering from the initial setbacks caused by the COVID-19 pandemic, which disrupted distribution channels and led to a temporary decline in sales. As the global economy begins to stabilize, particularly in developing nations, the market is poised for robust growth. This growth is fueled by increased at-home consumption and a rising demand for healthy snack options. Kale's nutritional benefits, including its rich content of antioxidants, vitamins, and minerals, are driving consumer interest and awareness, further propelling market demand. The trend towards gluten-free and plant-based diets is also contributing to the popularity of kale chips, as consumers seek healthier alternatives to traditional snacks.
In North America, the market is characterized by intense competition among snack manufacturers, who are continually innovating to meet the growing demand for nutritious and plant-based snacks. The rise in health consciousness and the vegan population is significantly boosting the adoption of kale chips. Companies are expanding their product offerings and enhancing their distribution channels to capture a larger market share. Prominent players like General Mills Inc., Vermont Kale Chips, and Brad's Plant Based, LLC are leading the charge with innovative products and strategic partnerships. The introduction of new flavors and concepts, such as Paleo-friendly options, is further enhancing the market's appeal, as companies strive to differentiate themselves in a crowded marketplace.
Kale Chips Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Dehydrated leaf Crisps/Chips
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2.1.2 Extruded Chips
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2.2 By Distribution Channel
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2.2.1 Hypermarkets/Supermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialist Stores
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2.2.4 Online Stores
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 Spain
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 United Arab Emirates
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle-East and Africa
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Kale Chips Market Size FAQs
What is the current Kale Chips Market size?
The Kale Chips Market is projected to register a CAGR of 8.23% during the forecast period (2024-2029)
Who are the key players in Kale Chips Market?
General Mills Inc., Brad'S Plant Based, LLC, Vermont Kale Chips, Simply 7 Snacks, LLC and The Angel Kale Company are the major companies operating in the Kale Chips Market.
