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Japan Whey Protein Market Size (2024 - 2029)

The Japanese whey protein market is experiencing growth driven by increasing consumer interest in its functional benefits, particularly among fitness-oriented individuals. This demand is fueling the incorporation of whey protein into various food products, especially ready-to-eat and convenience foods, as health-conscious consumers seek nutritious options. The market's expansion is supported by the use of whey protein ingredients in products like protein bars and yogurts, catering to the on-the-go lifestyle of consumers.

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Market Size of Japan Whey Protein Industry

Japan Whey Protein Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 1.49 %
Market Concentration Low

Major Players

Japan Whey Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

Japan Whey Protein Market Analysis

Japan's whey protein market is expected to grow from USD 67 million in 2023 at a CAGR of 1.49% in the upcoming five years.

  • The growing consumer attention toward whey protein is due to its functional benefits. It has become the choice of fitness-oriented Japanese consumers, creating a demand for whey products. Whey proteins are widely used as food ingredients due to their highly nutritious and beneficial functional properties. Thus, they are considered important elements required for optimum human and infant health, which drives the market in Japan. Prominent companies like Arla Foods Ingredients, Fonterra Japan, Friesland Campina, and others offer various whey protein-infused products to cater to the increasing demand in the country.
  • With an increasing inclination towards convenience, foods that are ready to eat and cooked in nature are gaining importance in the market. As consumers in the market are becoming health conscious and watch out for the food they intake, manufacturers in the market are focusing on incorporating whey protein in various ready-to-eat foods such as protein bars and yogurts to attract consumers in the market. Whey protein ingredients such as whey protein isolates and other whey protein derivatives are infused into protein bars that can be consumed on the go. For instance, Asahi company operating in Japan offers whey protein-infused protein bars to cater to the demand in the market.

Japan Whey Protein Industry Segmentation

Whey protein is a powdered form of protein sourced from whey.

The Japanese whey protein market is segmented by product type and application. Based on the product type, the market is segmented into whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. Based on application, the market is segmented into sports and performance nutrition, infant formula, and functional or fortified food.

For each segment, the market sizing and forecasts have been done based on the value in USD.

Type
Whey Protein Concentrates
Whey Protein Isolates
Hydrolyzed Whey Proteins
Application
Sports and Performance Nutrition
Infant Formula
Functional/Fortified Food
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Japan Whey Protein Market Size Summary

The Japanese whey protein market is experiencing a steady expansion, driven by increasing consumer interest in the functional benefits of whey protein. This trend is particularly evident among fitness-oriented individuals who prioritize health and nutrition. Whey proteins are valued for their nutritional and functional properties, making them essential for both human and infant health. This has led to a surge in demand for whey protein-infused products, with major companies like Arla Foods Ingredients, Fonterra Japan, and Friesland Campina playing a significant role in meeting this demand. The market is also witnessing a shift towards convenience foods, with manufacturers incorporating whey protein into ready-to-eat products such as protein bars and yogurts to cater to health-conscious consumers seeking on-the-go nutrition solutions.

The market's growth is further supported by the increasing participation of Japanese consumers in sports and recreational activities, which has heightened the demand for sports nutrition products. Whey protein supplements, including powders and shakes, are popular among athletes and fitness enthusiasts for their digestible and complete protein content, which aids in achieving desired fitness goals. The introduction of high-protein food and drink products has also contributed to the market's expansion, as consumers seek natural and less processed nutritional options. Additionally, the rising consumption of infant formulas in Japan is boosting the demand for milk protein ingredients, with domestic manufacturers exporting significant volumes overseas. The market is characterized by a fragmented landscape with both small and international players focusing on product innovation and strategic marketing to capture consumer interest.

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Japan Whey Protein Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing inclination towards fitness and sports participation

      2. 1.1.2 Increasing demand for fortified processed food products

    2. 1.2 Market Restraints

      1. 1.2.1 Extensive presence of alternative protein products sourced from plant based ingredients

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Whey Protein Concentrates

      2. 2.1.2 Whey Protein Isolates

      3. 2.1.3 Hydrolyzed Whey Proteins

    2. 2.2 Application

      1. 2.2.1 Sports and Performance Nutrition

      2. 2.2.2 Infant Formula

      3. 2.2.3 Functional/Fortified Food

Japan Whey Protein Market Size FAQs

The Japan Whey Protein Market is projected to register a CAGR of 1.49% during the forecast period (2024-2029)

Glanbia Plc, Fonterra Co-operative Group Limited, Arla Foods amba, Groupe Lactalis and Sodiaal Co-operative Group are the major companies operating in the Japan Whey Protein Market.

Whey Protein Market in Japan Report Snapshots

Japanese Whey Protein Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)