| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 6.00 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Japan Travel Retail Market Analysis
The Japan Travel Retail Market is expected to register a CAGR of greater than 6% during the forecast period.
As the inbound tourism market grows rapidly in Japan with strong spending among Chinese, Taiwanese, Korean, and Hong Kong visitors, the potential of the travel retail market in the country has not gone unnoticed, especially among the major international travel retailers. Growth in disposable incomes, consumer spending, tourism, and duty-free sales are some of the major factors fuelling the growth of the Japanese Travel Retail Market.
The Japanese travel retail market is evolving due to new business dynamics, changing consumer habits, and a continued surge in visitors from foreign countries. The success of some of the popular product categories, such as Japanese cosmetics, is led by Shiseido group brands, and confectionery is led by brands such as Royce and Tokyo Banana. The change in regulations has benefitted duty-free arrival shop operators who are currently restricted to selling only imported liquor, tobacco, confectionery, and perfumes in their arrival shops.
The COVID-19 pandemic hugely hampered the growth of the travel retail sector in Japan, and the closure of retail stores in travel hubs in the country has contributed to overall losses for many big brands. Players like Shiseido, which is a Japanese beauty giant, witnessed a nearly 18% decline in their travel retail division due to the disruptions caused by COVID-19. Furthermore, during COVID-19, domestic travel and foreign visitors' expenditures to Japan declined significantly due to the impacts of the COVID-19 pandemic. Post-COVID-19, the market activity picked up airport retailers and downtown operators in Japan are braced for the restoration of full duty-free and travel retail services as they tread a cautious path to recovery.
Japan Travel Retail Market Trends
Rising International Tourist Arrivals to Japan is Driving the Market
The majority of international visitors in Japan arrive from East Asian regions, with Korean, Chinese, and Taiwanese visitors in the lead. The increased number of tourists in the country has led to increased infrastructure development in the travel-retail markets, such as larger retail experiences, which include shops, restaurants, bars, and other forms of retail.
The growing number of inbound visitors and the steadily increasing tourism expenditure showed the rising popularity of Japan as a travel destination and tapped into the potential of the vibrant industry.
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Growing Number of Tax-Free Shops in Japan is Driving the Market
The travel retail market in Japan is majorly driven by the tourism industry, as many foreign investors visit the country for tax-free shopping. Japan is filled with stores offering tax-free shopping, from airports to chain shops around the country. Duty-free shops in the country are in airports and major cities, where the shoppers meet certain requirements and can be excluded from paying the standard 10% consumer tax on goods in Japan.
The number of tax-free shops in Japan has increased more than tenfold in the last few years as the expansion of the number of tax-free shops was one of the major incentives devised by the government of Japan to attract international tourists.
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Japan Travel Retail Industry Overview
The Japanese travel retail market is highly competitive, with several international as well as domestic brands present in the market, which include Lagardère, Shisheido, DFS, Lotte Duty-Free, and TIAT, amongst others. Despite the lack of price competitiveness, Japanese purchasing agents survive because they have access to some Japanese products that are not supplied to foreign duty-free shops.
Japan Travel Retail Market Leaders
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Shiseido
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Lagardere
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DFS Group
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LOTTE Duty Free
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Fa-So-La
- *Disclaimer: Major Players sorted in no particular order
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Japan Travel Retail Market News
- February 2023: Shiseido Travel Retail has launched the Japanese skin and mind brand, Baum, in travel retail with the opening of its first counter with Japan Duty-Free Ginza at Mitsukoshi Ginza Department Store in downtown Tokyo.
- October 2022: Lotte Duty-Free Retail stepped up activity in South Korean retail operations on the back of Japan's decision to open up to international visa-free travel. This offered opportunities for duty-free sales in both travel retailer's markets of South Korea and Japan.
Japan Travel Retail Industry Segmentation
Travel Retail is commonly used to describe the duty-free retail industry, in addition to all retail activities dedicated to travelers and tourists. A complete background analysis of the Japanese Travel Retail Market includes an assessment of the economy, market overview, market size estimation for key segments, emerging trends in the Market, market dynamics, and key company profiles covered in the report. The Market is segmented by Product Type (Fashion and Accessories, Wine and spirits, Tobacco, Food and confectionary, Fragrances and Cosmetics, and Other Product Types) and by Distribution Channel (Airports, Airlines, Ferries, and Other Distribution Channels). The report offers market size and forecasts for the Japan Travel Retail Market in terms of value (USD) for all the above segments.
| By Product Type | Fashion and Accessories |
| Wine and Spirits | |
| Tobacco | |
| Food and Confectionary | |
| Fragrances and Cosmetics | |
| Other Product Types (Stationery, Electronics, Others) | |
| By Distribution Channel | Airports |
| Airlines | |
| Ferries | |
| Other Distribution Channels |
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Japan Travel Retail Market Research FAQs
What is the current Japan Travel Retail Market size?
The Japan Travel Retail Market is projected to register a CAGR of greater than 6% during the forecast period (2025-2030)
Who are the key players in Japan Travel Retail Market?
Shiseido, Lagardere, DFS Group, LOTTE Duty Free and Fa-So-La are the major companies operating in the Japan Travel Retail Market.
What years does this Japan Travel Retail Market cover?
The report covers the Japan Travel Retail Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Japan Travel Retail Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Japan Travel Retail Industry Report
Statistics for the 2025 Japan Travel Retail market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Travel Retail analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
