| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 11.55 Billion |
| Market Size (2030) | USD 22.33 Billion |
| CAGR (2025 - 2030) | 14.10 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Japan Smart Home Market Analysis
The Japan Smart Home Market size is estimated at USD 11.55 billion in 2025, and is expected to reach USD 22.33 billion by 2030, at a CAGR of 14.1% during the forecast period (2025-2030).
- As the world moves more toward digitization, there is a notable push to leverage the data generated in daily life to tackle social issues and innovate. Companies and government bodies across various sectors spearhead IoT (Internet of Things) initiatives. These initiatives involve gathering detailed data from multiple locations, from offices and plants to roads and power grids. This data, often stored in the cloud, is then processed using cutting-edge technologies like artificial intelligence (AI). This movement, which is already prevalent in many industries in Japan, is poised to extend its reach to everyday households, shaping the concept of the smart home.
- With its substantial smartphone user base, Japan stands out in the mobile market landscape. A recent report on Japan's mobile economy highlights a remarkable trend: the average daily mobile device usage has surged, nearly tripling over the past decade to reach around 106 minutes per person. This surge is predominantly driven by the popularity of smart devices, especially smartphones, which dominate the market and fuel the growth of IoT connections.
- Furthermore, the rise of the Internet of Things (IoT) in Japan has been embraced in many unique ways. From automated factory lines to smart home appliances, IoT is transforming almost every aspect of life in Japan, resulting in significant investments. For instance, recently, SoftBank Corp. announced the launch of a full-fledged expansion of its global Internet of Things (IoT) business in Asia-Pacific (APAC), including Japan, with a primary emphasis on marketing IoT services, with a key focus on promoting the ‘1NCE IoT Flat Rate.’
- In April 2024, Google announced that it would invest USD 1 billion to improve digital connectivity between the United States and Japan through two new subsea cables, Proa and Taihei, to boost ties between the two countries. The two subsea cables are expected to improve connectivity between the United States, Japan, and multiple Pacific island countries and territories.
- Rising investments toward smart city development are expected to significantly contribute to creating a smart residential infrastructure. For instance, in March 2023, the Japanese government announced the launch of a program of smart city investment for fiscal 2023 and further announced the inclusion of smart city-related business as a part of the “Strategic Innovation Promotion Programme (SIP) Phase 2/Cyberspace infrastructure technology/architecture construction as well as demonstration research using big data and AI.”
Japan Smart Home Market Trends
Rising Focus Toward Energy Efficiency is Driving the Market
- Following the Fukushima disaster in 2011 and Japan's subsequent costly reliance on imported fossil fuels, the nation implemented policies to boost its use of renewable energy. These policies also emphasized energy efficiency and conservation, crucial for Japan's energy security.
- This commitment is evident in Japan's robust ETI scores for regulation and political dedication. For context, Japan ranked 27th out of 120 countries in the 2023 ETI, maintaining consistent scores for system performance and transition readiness over the past decade. Notably, Japan's Sixth Strategic Energy Plan, unveiled in October 2021, aims for renewables to make up 36-38% of its energy mix by 2030.
- Fast forward to March 2024, Japan pledged JPY 90.1 million to bolster the APEC region's energy efficiency and low-carbon initiatives. This funding, channeled through the APEC Energy Working Group, explicitly targets the sub-fund energy efficiency, low carbon, and energy resiliency measures. Its goal is to bolster sustainable growth, enhance energy security, and broaden energy access across various sectors.
- Adding to this momentum, Japan's land ministry unveiled plans in 2023 to reintroduce a subsidy program. This initiative aims to assist families with young children and newlyweds in constructing energy-efficient homes, especially in the face of escalating real estate prices.
- Under this program, households with a child under 18 or a married couple, where either partner is under 39, can receive a JPY 1 million subsidy. This is contingent on building a new house that meets the stringent criteria of a net zero energy house (ZEH). These initiatives collectively underscore Japan's growing emphasis on energy efficiency, boding well for the country's smart home market.
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Smart Appliances to Hold Significant Market Share
- The surge in smart homes in Japan can be primarily attributed to the dominance of major domestic electronics manufacturers, who have a strong foothold in the global market. These Japanese smart home firms are at the forefront of innovation, crafting sophisticated automation solutions. Their expertise lies in developing systems that intelligently manage lighting, heating, security, and various appliances, all through smart devices and IoT technology.
- Japan boasts a lineup of top-tier smart home players, including Panasonic, Sony, Toshiba, Hitachi, and Mitsubishi Electric. It is worth highlighting that Japan stands out as the home to every major camera brand, such as Canon, Nikon, Fujifilm, Pentax, Sigma, and Olympus. This camera industry dominance can be traced back to the decline of Germany's camera sector during wartime, Japan's rapid economic recovery, and its robust post-war intellectual property standards.
- Furthermore, Japan's historical prowess in TV manufacturing, bolstered by the presence of industry giants' headquarters, has laid a strong foundation. These companies have not only introduced a diverse range of smart home offerings but have tailored them to meet the demands of today's homeowners, enhancing convenience, safety, and comfort, thereby propelling Japan's smart home market.
- In a significant move in July 2023, Toshiba unveiled its latest innovation, the 'Toshiba 4K Mini LED Smart TV M650,' setting new benchmarks in visual excellence. This cutting-edge TV boasts a host of connectivity features, including HDMI, Bluetooth audio, dual-band Wi-Fi, and USB ports. It is equipped with multiple voice assistant options, such as Alexa, VIDAA, and Google Assistant.
- In June 2023, Quectel Wireless Solutions, an IoT solutions provider, launched its latest Quectel FCM360W Wi-Fi and Bluetooth module. This module combines a high-performance processor with Wi-Fi 6 and Bluetooth 5.1 capabilities.
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Japan Smart Home Industry Overview
The Japanese smart home market is fragmented. The market is highly concentrated due to the presence of various small and large players. All the major players account for a significant market share and focus on expanding the consumer base. Some of the critical players in the market are Schneider Electric SE, Emerson Electric Corporation, ABB Ltd, Honewell International Inc., and Siemens AG. Companies are increasing their market share by forming multiple collaborations, partnerships, and acquisitions and investing in introducing new products to earn a competitive edge during the forecast period.
- May 2024: Qsee announced its global expansion into the dynamic Japanese market. Owing to Japan's booming economy and tech-savvy populace, the company has an ideal platform to introduce a range of smart home solutions tailored to meet the diverse needs of consumers and businesses alike.
- February 2024: Aqara announced the debut of its Amazon brand store in Japan, which will provide a diverse range of cutting-edge smart home devices on the Amazon Marketplace.
Japan Smart Home Market Leaders
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Schneider Electric SE
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Emerson Electric Co.
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ABB Ltd.
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Honeywell International Inc.
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Siemens AG
- *Disclaimer: Major Players sorted in no particular order
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Japan Smart Home Market News
- March 2024: ABB announced the introduction of Matter connectivity standard compatibility and new partner add-ons that enhance interoperability, providing users with greater flexibility and the ability to choose from a broader range of smart home devices. With the Matter firmware, an emerging, open-source connectivity standard for smart homes, ABB-free home is expected to become part of other smart home ecosystems such as Apple Home, Google Home, Amazon Alexa, and Samsung.
- February 2024: Microsoft disclosed a new patent indicating that the company is developing a self-sufficient smart home system for Windows devices. This system, known as multi-device cross-experience, will be driven by AI. It allows connected devices to interact with each other through advertising without the need for user input. Devices within the system will continuously communicate with each other and perform actions when certain conditions are fulfilled.
Japan Smart Home Industry Segmentation
A smart home refers to a set of integrated and networked devices that automate different functions within a home and can communicate both with each other and with a centralized control interface. The prominent purpose of this type of system is to enhance comfort, safety, energy efficiency, and management of household resources.
The Japanese smart home market is segmented by product type (comfort and lighting, control and connectivity, energy management, home entertainment, security, smart appliances, HVAC control) and technology (Wi-Fi, Bluetooth, and other technologies). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Product Type | Comfort and Lighting |
| Control and Connectivity | |
| Energy Management | |
| Home Entertainment | |
| Security | |
| Smart Appliances | |
| HVAC Control | |
| By Technology | Wi-Fi |
| Bluetooth | |
| Other Technologies |
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Japan Smart Home Market Research FAQs
How big is the Japan Smart Home Market?
The Japan Smart Home Market size is expected to reach USD 11.55 billion in 2025 and grow at a CAGR of 14.10% to reach USD 22.33 billion by 2030.
What is the current Japan Smart Home Market size?
In 2025, the Japan Smart Home Market size is expected to reach USD 11.55 billion.
Who are the key players in Japan Smart Home Market?
Schneider Electric SE, Emerson Electric Co., ABB Ltd., Honeywell International Inc. and Siemens AG are the major companies operating in the Japan Smart Home Market.
What years does this Japan Smart Home Market cover, and what was the market size in 2024?
In 2024, the Japan Smart Home Market size was estimated at USD 9.92 billion. The report covers the Japan Smart Home Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Japan Smart Home Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Japan Smart Home Industry Report
Statistics for the 2025 Japan Smart Home market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Smart Home analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
