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Japan Pet Food Market Size

The Japan pet food market is experiencing growth driven by evolving economic conditions and pet culture, which are increasing the demand for commercial pet food products. The market's expansion is characterized by a significant shift from home-cooked meals to commercial options, particularly in the dog food segment, which holds the largest market share due to dogs' higher dietary needs. Cats represent the second-largest segment, with their popularity rising due to lower maintenance requirements. Other pets, such as birds and small mammals, also contribute to the market, albeit to a lesser extent. The overall market size is expected to grow steadily over the forecast period, reflecting these trends.

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Market Size of japan pet food Industry

Japan Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 5.58 Billion
svg icon Market Size (2029) USD 6.84 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 4.16 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Japan Pet Food Market Analysis

The Japan Pet Food Market size is estimated at USD 5.58 billion in 2024, and is expected to reach USD 6.84 billion by 2029, growing at a CAGR of 4.16% during the forecast period (2024-2029).

5.58 Billion

Market Size in 2024 (USD)

6.84 Billion

Market Size in 2029 (USD)

7.12 %

CAGR (2017-2023)

4.16 %

CAGR (2024-2029)

Largest Market by Product

76.46 %

value share, Food, 2022

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Pet owners prefer commercial dry and wet pet foods blended with functional ingredients to ensure optimal nutrition, boosting the share of the food products.

Largest Market by Animal

49.91 %

value share, Dogs, 2022

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The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country have primarily contributed to the segment's growth.

Fastest-growing Market by Product

5.26 %

Projected CAGR, Pet Veterinary Diets, 2023-2029

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The rising awareness about pet health and the prevalence of health issues in pets, particularly pet obesity and dental issues, are increasing the usage of veterinary diets.

Fastest-growing Market by Animal

5.18 %

Projected CAGR, Dogs, 2023-2029

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The increasing pet ownership rates of dogs compared to other pets resulted in strong consumer demand for commercial pet food products in the country, driving the market's growth.

Leading Market Player

9.71 %

market share, Unicharm Corporation, 2022

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The company has invested heavily in product innovations and has partnered with a China-based company to expand its business in the Asia-Pacific region.

Dogs dominate the Japanese pet food market with a 49.9% share due to their higher dietary needs

  • Japan is one of the major pet food markets in Asia-Pacific. It accounted for an 18.0% share of the region's pet food market in 2022, which showed significant growth of 50.1% between 2017 and 2022. This growth was due to the country's changing economy and pet culture, such as increasing pet humanization and higher usage of commercial products, which are the factors driving the demand for pet food.
  • The dog food segment holds the largest share of the country's pet food market, which accounted for USD 2,636.6 million in 2022, and it is anticipated to reach USD 3,589.4 million in 2029. This significant share and growth is associated with many pet owners shifting from home-cooked food to commercial pet food in the country. Dogs consume more food than other pets due to their higher dietary needs. There is a growing trend toward premium dog food products in the country.
  • Cats held the second-largest share in the country's pet food market, which accounted for 40.6% in 2022, and it is anticipated to record a CAGR of 3.6% during the forecast period. This is due to the increase in the cat population by 3.8% between 2017 and 2022, changing attitudes toward cats among pet owners, and the rise in popularity due to their low maintenance requirements and lower space.
  • Other animals, such as birds, small mammals, rodents, and ornamental fish, have unique nutritional requirements that need to be fulfilled through specialized pet food products. Therefore, in 2022, the segment amounted to a market value of USD 499.9 million.
  • The increasing usage of commercial foods and changing economic and pet culture in the country are anticipated to drive the Japanese pet food market during the forecast period with a CAGR of 4.3%.
Japan Pet Food Market

Japan Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • Japan is one of the major pet food markets in Asia-Pacific. It accounted for an 18.0% share of the region's pet food market in 2022, which showed significant growth of 50.1% between 2017 and 2022. This growth was due to the country's changing economy and pet culture, such as increasing pet humanization and higher usage of commercial products, which are the factors driving the demand for pet food.
  • The dog food segment holds the largest share of the country's pet food market, which accounted for USD 2,636.6 million in 2022, and it is anticipated to reach USD 3,589.4 million in 2029. This significant share and growth is associated with many pet owners shifting from home-cooked food to commercial pet food in the country. Dogs consume more food than other pets due to their higher dietary needs. There is a growing trend toward premium dog food products in the country.
  • Cats held the second-largest share in the country's pet food market, which accounted for 40.6% in 2022, and it is anticipated to record a CAGR of 3.6% during the forecast period. This is due to the increase in the cat population by 3.8% between 2017 and 2022, changing attitudes toward cats among pet owners, and the rise in popularity due to their low maintenance requirements and lower space.
  • Other animals, such as birds, small mammals, rodents, and ornamental fish, have unique nutritional requirements that need to be fulfilled through specialized pet food products. Therefore, in 2022, the segment amounted to a market value of USD 499.9 million.
  • The increasing usage of commercial foods and changing economic and pet culture in the country are anticipated to drive the Japanese pet food market during the forecast period with a CAGR of 4.3%.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Japan Pet Food Market Size Summary

The Japan Pet Food Market is a significant player in the Asia-Pacific region, driven by evolving pet humanization trends and increased adoption of commercial pet food products. The market is characterized by a strong demand for dog food, which holds the largest share due to the shift from home-cooked meals to commercial options, catering to dogs' higher dietary needs. The cat food segment follows closely, benefiting from a growing cat population and changing attitudes towards cats, which are valued for their low maintenance and cultural significance. The market also caters to other pets, including birds and small mammals, with specialized nutritional products. The increasing pet expenditure, fueled by premiumization and rising disposable incomes, reflects the trend of treating pets as family members, prioritizing health and wellness in pet food choices.

The market landscape is fragmented, with major players like Colgate-Palmolive Company, INABA-PETFOOD Co. Ltd, Mars Incorporated, Nestle (Purina), and Unicharm Corporation holding significant shares. Recent developments include the introduction of new pet food products with specialized ingredients and the establishment of research and development centers to enhance product offerings. Despite the positive growth trajectory, challenges such as an aging population and concerns over pet welfare, particularly for cats, may impact future growth rates. The market's expansion is supported by a wide variety of product availability and ongoing trends in premium pet food consumption, indicating a robust outlook for the coming years.

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Japan Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Japan Pet Food Market Size FAQs

The Japan Pet Food Market size is expected to reach USD 5.58 billion in 2024 and grow at a CAGR of 4.16% to reach USD 6.84 billion by 2029.

In 2024, the Japan Pet Food Market size is expected to reach USD 5.58 billion.

Pet Food in Japan Market Report Snapshots

Japan Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029