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The Japanese Pet Food Market is Segmented by Product, Animal Type, Ingredient Type, and Sales Channel.
The Japanese pet food Market is projected to witness a CAGR of 3.1% during the forecast period (2020-2025). The main driver for the market is the humanization of pets wherein human characteristics are ascribed to pets, and they are treated similarly. This trend resulted in an increased focus on pet health, nutrition, weight, and overall wellness. This is forcing manufacturers to produce high-quality foods with an eye on natural and organic content. This focus on specificity is increasing the unit price of the product, thereby countering the reduced volumes sales.
The pet food industry is one of those industries, which has been performing well, despite the economic downturn. The pet food market is segmented by animal type (dogs, cats, birds, and other animal types), product type (dry pet food, wet pet food, veterinary diets, treats/snacks, and organic products), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels).
|Dry Pet Foods|
|Wet Pet Foods|
|Other Animal Types|
|Cereals and Cereal Derivatives|
|Other Ingredient Types|
|Specialized Pet Shops|
|Other Sales Channels (Grocery and Non-grocery Stores)|
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Japanese customers spent more money buying premium dry cat food Cats are gaining popularity, particularly in more densely populated areas. Typically seen as less demanding than dogs, they are considered good companions. Gourmet products for cats are vital in driving growth as cat owners are also increasingly feeding their cats with premium food treats and mixers registered exciting growth, but mixers remain a niche category.
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The most common distribution channel for pet foods in Japan is through importers; wholesalers specialized in pet food or food/grocery and, in some cases, secondary wholesalers to retailers. In the case of Japanese manufacturers that own production facilities abroad, products are imported directly inside the company or through their subsidiaries and then distributed to the retailers through wholesalers as described above. Although there are cases in which retailers buy directly from importers, these cases are limited. Supermarkets and drug stores are also significant players in the distribution of pet food.
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The market studied consists of prominent players, like Mars Inc., Hills Pet Nutrition, Nestle Purina Petcare, and Maruha Nichiro Holdings, accounting for more than half of the market share. Consisting heavily of large multinational players, the market studied also houses many private label players. Apart from the presence of a loyal customer base, the major players of the market studied benefit from great marketing and innovation capacities.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Market Opportunities
4.6 Porter's Five Forces Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Dry Pet Foods
5.1.2 Wet Pet Foods
5.1.3 Veterinary Diets
5.1.5 Others Products
5.2 Animal Type
5.2.4 Other Animal Types
5.3 Ingredients Type
5.3.1 Animal Derived
5.3.2 Plant Derived
5.3.3 Cereals and Cereal Derivatives
5.3.4 Other Ingredient Types
5.4 Sales Channel
5.4.1 Specialized Pet Shops
5.4.2 Internet Sales
5.4.4 Other Sales Channels (Grocery and Non-grocery Stores)
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Competitor Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA (Purina)
6.3.3 Colgate Palmolive (Hill's Pet Nutrition)
6.3.4 Nutriara Alimentos Ltd
6.3.5 Maruha Nichiro Holdings Inc.
6.3.6 Uni-Charm Corp.
6.3.7 InVivo NSA
6.3.8 Agrolimen SA
6.3.9 Mogiana Alimentos SA
6.3.10 Heristo AG
6.3.13 J.M.Sucker (Big Heart)
6.3.14 Diamond Pet Foods
6.3.15 Blue Buffalo
6.3.16 Merrick Pet Care
6.3.17 Sunshine Mills
6.3.18 Ainsworth Pet Nutrition
6.3.19 Yamahisa Pet Care
6.3.20 Debifu Pet Products Co. Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS