Market Trends of Japan Laundry Appliances Industry
Increase in Demand of Automatic Washing Machine
The Japanese laundry appliances market for washing machines is seeing a rise in demand for fully automatic washing machines. Japanese manufacturers sell various kinds of washing machines in the market and by making them adapt to the Japanese lifestyle. For instance, the Hitachi sales washing machine can locate the stains on the clothes and function accordingly, Panasonic sale washing machine has an automatic detergent-keeping function and interacts with the consumer through the phone. Consumers are also preferring washing machines that have larger capacities rather than small ones.
In the current year, the fully automatic segment dominated the market with a more than 50% share. These help to reduce manual labor and are extremely convenient and space-saving. Manufacturers are releasing energy-efficient models with low carbon footprints and low maintenance requirements. Technology advancements include the integration of smartphone applications with the Internet of Things and artificial intelligence technologies for real-time warnings and machine remote access. All of these factors are driving the market segment's growth. The popularity of vertical-type washing machines and large-capacity washing machines is also increasing due to the lifestyle of DINKS (Dual Income No Kids) and single persons.
Growth in Online Sales of the Market
In Japan, e-commerce is one of the distribution platforms for home appliances. Online stores and marketplaces such as Amazon Japan and Rakuten provide a wide variety of washing machine alternatives, frequently at affordable costs. Many vendors on these sites provide additional services such as delivery and installation for a price. Used items and discounts can be obtained on a variety of online platforms or community boards, such as Jimoty, a Japanese Craigslist-like site.
Online retailers continue to play an important role in the purchasing of laundry appliances in Japan. The majority of Japanese home appliance retailers do performance financial settlements from January to March and August to September, and the discount season takes place mostly during these two months. Comparing prices across different online stores and buying from a discounted online store is a trend. This is expected to boost the demand of the market during the forecasted period.
